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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

Buy 78
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Can the Yellow Pages Beat Google?

Biznology

But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it. The nerve of them!)

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How the YouTube algorithm works in 2022

Sprout Social

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. In 2016, YouTube released a paper on its algorithm for its recommendation systems. After all, the platform is owned by Google. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. 2012: Watch time.

Youtube 124
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Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page

Buzz Marketing for Technology

Youll find many of my papers here, as well as my column in Educational Technology, entitled "The New Gutenberg Revolution: Radical New Learning, Thinking, Teaching, and Training with Technologyâ?¦. I will soon be adding several more of my papers, and I will also be posting other thoughts and news. June 21, 2008 | Permalink. |.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

White Papers. March 14th, 2008. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. in Downloads.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. Source: pyxle.