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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. This white paper aims to change that perception of them.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Or do you want them to download a white paper? Optimize your business blog: There are thousands of blogs on the Internet. If you use WordPress for your business blog, you need to download two very useful plugins. The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Lead them to it.

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5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. This white paper aims to change that perception of them.

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