Webbiquity

JANUARY 22, 2019

OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Year founded: 2008. Sellers have tool fatigue. The Company. Funding rounds: Raised more than $3M since June 2017.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: What is the impact of generative AI on you?

Ideal Customer Profiles 125

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. That address forwards messages to your existing inbox after scanning each message for tracking tools and removing them. Sign up and you get an @duck.com email address. Where does that leave us as marketers?

Privacy 104

Privacy Transparency Advertisements Advertising 104

Convert

DECEMBER 18, 2020

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Interactive images became important tools in generating leads. Amazon in 2008.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.”

Forecasting 127

Forecasting Social Media Trends Media 127

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Zoominfo

MARCH 8, 2021

Access to the data, types of tools used, and the decision to use recovery consultants vary by company. If backups are performed on a regular basis, a data loss strategy is created, and the right tools are used, future incidents will be easier to deal with. Tips and Tools for Servers and Hard Drive Recovery.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. The first step is to understand what content generates the most early and mid-stage interest.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Launch Marketing

SEPTEMBER 2, 2020

Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. Events are one of the best ways to generate leads.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Imagine the profit you can generate by combining these two different segments of businesses. A suite filled with powerful tools that help you manage your store online + offline.

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Is it still generating traffic to your site? How to adapt your goals during tough times. What are they hearing?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

markempa

DECEMBER 16, 2008

started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008. Ok, so how do we harness all of social media’s potential and use it to build a lead generation system? Frequency of your tweets.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

BenchmarkONE

SEPTEMBER 17, 2020

Everything is consumer-centric, and the modern business needs a tool to manage high expectations. A key tool to bridge the gap between your labor force and creating a memorable experience is an effective CRM platform with a centralized system. However, 18 percent of salespeople still don’t know what a CRM tool is. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Webbiquity

OCTOBER 16, 2018

But tie the object you are sending to a relevant and compelling message, and you’ve got good odds of generating a response. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier. The financial market meltdown in 2008 seemed like the final straw.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

WebMarketCentral

APRIL 14, 2009

What are the best tools for analyzing your website text? How can you use free Google tools to benchmark your search marketing performance against your competition? Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. Which URL shorteners work best?

SEO 20

SEO Tools Peer-to-peer Best Practices 20

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

WebMarketCentral

JUNE 17, 2009

Looking for some helpful tools to enhance your online reputation management? How about slick tools to creating a social media email signature or conducting a video chat session? Find cool web-based tools for all of these purposes and more here in some of the best tools and reviews of the past year.

Tools 20

Tools Best Practices RSS Adwords 20

Bannerflow

APRIL 6, 2023

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S. Balancing short-term revenue generation with long-term growth requires a strategic approach to marketing.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. B2B companies that blog generate 67% more leads than those without blogs. Forbes ). • NewsCred ). •

Business 100

Business Business Blogging Vendors Social Media 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. As businesses increasingly relied on AI algorithms to generate content, uncover insights and make critical decisions, there has been a growing concern regarding the accuracy and reliability of these automated systems. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Customer Experience Matrix

FEBRUARY 2, 2017

Quaero itself was founded back in 1999 as a marketing services provider (meaning they built custom marketing databases and attached tools like the Unica campaign manager). It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

chiefmartech

JULY 30, 2022

I personally see similarities between creators on consumer platforms and “makers” inside companies leveraging no-code tools. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. The consumerization of IT remains a big movement underway.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. This, coupled with real-time contextual data to signal the right place and moment, generates engagement and purchase.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Zoominfo

MARCH 8, 2021

Access to the data, types of tools used, and the decision to use recovery consultants vary by company. If backups are performed on a regular basis, a data loss strategy is created, and the right tools are used, future incidents will be easier to deal with. That data was not stored anywhere else and was considered lost.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

illumin

SEPTEMBER 25, 2023

In 2007 to 2008 Twitter also introduced Promoted Tweets. This has given marketers new tools to reach the almost 4.8 Social posts: brands can also engage on social media by creating their own social posts in order to generate organic traffic. billion social media users across the globe. This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? Yet, many people don’t have the tools to acquire it. One of the best ways to understand digital tools, of course, is to use them. Some are working to address this.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Hubspot

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

The Mx Group

JULY 3, 2018

The Mx Group provides its employees with all the essential tools to set them up for success.”. For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Varicent

MARCH 8, 2018

My current role is Senior Director of Americas Marketing, and responsibilities really boil down to demand generation for one division of the company in the Americas. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

ATAK Interactive

OCTOBER 23, 2019

Magento 1 Community Edition has generated a lot of buzz in the eCommerce space since it’s initial launch. first published Magento in 2008. Magento has more flexibility and a better interface than its competitors with catalog management tools, search engine optimization, and amazing functionality over the full website.

Communities 78

Communities CMS Development Industry CMS Enterprise Management 78

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Companies Using Big Data the Right Way.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. We don’t need 7000 martech tools. You need a head of demand generation. So, what do you do?

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114