Remove funnel
article thumbnail

How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. Media and marketing experts have been anointing video as the trend of the year for over a decade.

article thumbnail

The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. The information provided was much clearer and more concise. ebay in 2008. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic. Amazon in 2008. eBay in 2003.

eCommerce 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20+ CRM Stats You Need to Know for 2021

BenchmarkONE

Check out some of these figures to see why: According to 48 percent of companies surveyed in 2018, improving the online sales funnel was one of their top sales priorities. Improving sales funnel efficiency. These types of insights can then be used to create better content that will move your leads through the funnel faster. .

Stats 116
article thumbnail

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

article thumbnail

5 Silly Things Digital Marketers Do

B2B Digital Marketer

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. ” “Most of the top-of-the-funnel content fails because it’s not inherently interesting – it’s just broad and vague.

article thumbnail

[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

Content throughout the marketing funnel. Content throughout the marketing funnel. It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Keep reading for expert advice from our seasoned panel of executives. . Table of Contents.

article thumbnail

[WEBINAR RECAP] Converting Content to Cold Hard Cash

Parse.ly

Content throughout the marketing funnel. Content throughout the marketing funnel. It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Keep reading for expert advice from our seasoned panel of executives. . Table of Contents.