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Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Brandpoint

Liz Koenig is the Social Strategist for IBM Research. That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.”

Research 107
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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. This forged to be the perfect opportunity for Facebook to create an indispensable advertising platform. .

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Email Dashboard: Information Overload Research Group news wrapup

Buzz Marketing for Technology

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. and provides his perspective on using email as a tool. Posted by Deva on June 14, 2008 at 02:18 PM in Email , Web/Tech | Permalink. Information Overload Research Group news wrapup. April 2008.

Research 100
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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down. Then there have been controversies around social, particularly with Facebook and Twitter. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about.

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. ” “Behavioral economics is not just a tool for businesses; it’s a lens through which to view human nature.”

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. So, if you’re interested in learning more about Facebook marketing, check out Jon’s YouTube channel! Featured Video: How to Add Facebook Purchase Pixel Event Code. 6. MarketingExperiments.

Youtube 220
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The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else? Facebook PageData (Tracking FB for Marketers and Developers) .