Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Industrial Marketing Today

JUNE 24, 2010

Do you have any good examples of social media used in email marketing? Please share your ideas on how you plan to combine email marketing with social media. It is a joint presentation by Omniture, an Adobe company, and ExactTarget on the best practices of Email and Social Engagement. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications. Thank you for a very informative post.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

For example, “content creation.” Share customer stories or provide examples to make it more interesting and help your readers connect with their own situation. For example, no software in the world can flag the error between their and there. REVEAL Adding a personal experience helps to humanize your content. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take?

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. It is measured by using Event Tracking in Google Analytics. All Rights Reserved.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 12, 2010

Because pricing information is now sought much higher up in the sales funnel than most marketers suspect. You can see an example of B2B web design prices from my company’s online marketing division’s website. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Customer Experience Matrix

JULY 30, 2009

If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them. That would greatly limit the marketing automation vendors' business. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Zoominfo

DECEMBER 19, 2018

Go take a look at the latest video content from Leadit Marketing! According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Where do you stand on this debate? Share your thoughts by a leaving a comment. All Rights Reserved. Resources

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

Kerry explains this concept very well with a realistic example. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 21, 2010

Another good example that I’ve seen is Indium Corporation. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Content Marketing Institute

SEPTEMBER 26, 2018

This helps them to know the actual benefit of content marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). Does content marketing work? What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. Companies Have Greater Success with New (Inbound) Marketing. Why hasn't your company switched to inbound marketing?

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Zoominfo

OCTOBER 5, 2021

Go take a look at the latest video content from Leadit Marketing! Pat Flynn According to Pat Flynn, his story goes something like this, “After getting laid off in 2008, I built a successful online business in the architecture space that generated over 6-figures within a year. Featured Video: How to Be Really Good at Marketing in 2020.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

MAY 31, 2010

Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

FEBRUARY 1, 2017

Original model: " To enable great content from the world of inbound marketing to get noticed. ". Founded: 2008. These examples show that it's more than acceptable -- and often beneficial -- to ask questions like, "What's next?" Before: Source: Wayback Machine. Total assets: $55.93 Employees: 1,300.

Blast Campaigns 28

Blast Campaigns Peer-to-peer Marketing Websites Amazon 28

Industrial Marketing Today

MAY 6, 2011

Google was the number one non-vendor site used to do product research and the reason cited most often was that industrial marketers have improved their search strategies and are now more capable of returning relevant results. This year, that view is shared by only 64% of respondents.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks. But this doesn't mean your agency shouldn't do inbound marketing. They even wrote the book on inbound marketing to engineers. "By

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

JULY 22, 2013

The power of inbound marketing. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand. Let’s do those two items in reverse order.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers. billion in 2016.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Maybe there''s a kink in the hose.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Hubspot

DECEMBER 31, 2010

The current ball, on duty since 2008, measures 12 feet tall, is embellished with 2,668 Waterford crystals, and has 32,256 LEDs to light its downward way. Free Download: Facebook Marketing Case Studies. Find real-life examples of how to integrate Facebook into your inbound marketing program. Too flashy for you?

Stats 28

Stats Case Study Case Studies Hubspot 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Industrial Marketing Today

JANUARY 14, 2011

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. The first eight years only listed 25 updates of note, whereas the latter had 115.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Hubspot

DECEMBER 8, 2014

Interestingly, RoboSapien was used as an example in a free, online business and marketing book. First, we see an initial spike in the 2008 holiday season when the Snuggie is launched. Inbound Marketing SEO Daily' And I think this book can help shed some light on what happened. The problem?

Product 28

Product Elasticity Wikipedia Trends 28

Hubspot

JULY 18, 2016

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 28, 2014

Inbound Marketing and Your School. Using inbound marketing at your private school is about creating content that is going to be found by your target parents and/or students on Google and in social media. He came across the inbound marketing book , and had his marketing "ah-ha" moment.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 13, 2016

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

Examples 28

Examples Ad brokers Best Practices Hubspot 28

Ambal's Amusings

AUGUST 27, 2009

B2B Marketing Fundamentals Don't Change. Eccolo Media 2008 B2B Technology Collateral Survey. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Eccolo Media 2008 B2B Technology Collateral Survey. Share a generic example of what can be. Ardath Albee. Ardath Albee's Bio.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100