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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

You can’t build an effective content strategy without these facts and data. Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Companies are made of people with emotions and desires.

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3 examples of social selling done right

Seismic

They’re buyer-centric, modern sellers who regularly show up and speak up on LinkedIn. He also uses LinkedIn to share his own insights and learnings in an authentic way. “I There is no better, no more efficient way than using LinkedIn for that. I consider LinkedIn like a community,” she says. “I It comes from experience.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S. Let's take a closer look at those three.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Year founded: 2008. Sellers need more than CRM to effectively do their jobs, but forcing them to cobble together a bunch of point-based tools isn’t working either. You can connect with Mark Galloway on Twitter and LinkedIn. Risk takers.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. we ran some recruiter searches on LinkedIn and found that ~150,000 people have “marketing technology” in their profile. There are many splendid varieties of marketing technologists.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

This article was originally published on LinkedIn. This storm is here to stay for a while, and even if the nature of the storm changes, the after-effects will last a very long time – so, we need to act on it. By Thomas Scheerder. Sales Director, Kaon Interactive Europe. I love this expression, and I live by it!

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Slides can be seen below.