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Focus on Content in B2B Marketing

Industrial Marketing Today

The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Copyright © 2010 Tiecas, Inc. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

I don’t deny that effective SEO does take experience, expertise and time to produce results. Copyright © 2010 Tiecas, Inc. It seems the secrets of SEO are known only to a few high-priced consultants. However, you can do it too with some help. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. Resources

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. However, these tend to be far more effective in the later stages of the industrial buy cycle. All Rights Reserved.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. However, there’s no denying the low cost of email marketing. All Rights Reserved.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

What is effective content marketing? How effectively you employ this content makes the difference in the outcomes you achieve.” Copyright © 2010 Tiecas, Inc. You don’t have that kind of a marketing budget; smaller as it may be in these tough times, yet a lot is expected of you or your marketing team. All Rights Reserved.