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Infographic – Blueprint for an Effective LinkedIn Ad

The Point

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. The post Infographic – Blueprint for an Effective LinkedIn Ad appeared first on The Point. Click here to view complete infographic at full size.

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How to create an effective LinkedIn Business Page in 6 steps

Sprout Social

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses. Table of contents: What is a LinkedIn Business Page?

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Why Sponsored Updates?

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How to use LinkedIn creator mode effectively

Sprout Social

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. What is LinkedIn creator mode? How to turn on LinkedIn creator mode.

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

LinkedIn Recruiter is an effective way to start the recruitment process for an open position. That's where ZoomInfo Recruiter comes in, helping bridge the gap when job sourcing and communication efforts stall on LinkedIn. But that doesn't mean there aren't some frustrating roadblocks on the network.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Share Your LinkedIn Page.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. To prove your credibility and value to new customers and increase your revenue, a highly effective tactic is to leverage advocate marketing. Guest post by Nina Petrov.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!

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How Enriching the Lives of Your Clients Leads to Greater Sales Success

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group

The most effective way to accomplish this is through direct hyper-personalized touchpoints. This could be in the form of an article you shared on LinkedIn, a comment to their post, or a card sent on their birthday. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently.