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Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. The differentiator : every deep dive is verified by insider insights.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114
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What Is Social Media Automation? Definition, Best Practices, and Top Tools

Martech Advisor

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

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Confessions from email jail

Martech

Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication. We couldn’t help being tactic-driven email marketers.

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Regain Customer Loyalty With Content — an Interview With Jay Baer

ClearVoice

Yet, the majority of content marketers are forgetting about one of the most important stages… the fourth. What about creating post-purchase content to keep the very customers we worked so hard to attract and win? What about creating post-purchase content to keep the very customers we worked so hard to attract and win?

Loyalty 102
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The Ultimate Employee Advocacy Guide For Financial Services

Oktopost

In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. The 2008 financial crisis led to a significant loss of audience trust in the financial sector. Social Advocacy vs. Social Advertising. Half of it was organic content, and the other half was paid advertising.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. It’s a key market for us. Click To Tweet.

Class 102