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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

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Don’t Cut Your Marketing Budget in a Recession, as seen on HBR

6sense

Timing, of course, is important: Our research shows that the best period to launch a new product is just after a recession’s mid-point. Prices and promotions. Faced with declining sales volume, managers are tempted to increase prices in the hope of maintaining revenues and margins.

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Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Customer Experience Matrix

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Of course, the system still has some standard events shared by all clients, such as orders and customer service calls. Pricing for Monetate has also changed with the new product.

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Preparing for the Surge

Outbound Engine

Imagine that you are on a beach vacation with your family (Pre-COVID of course). No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Client counts are reported only for 2008 through mid 2011. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period. Operating expenses grew sharply through 2008, nearly outpacing revenue. I expected it to grow as Eloqua sold into larger accounts.

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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

Smaller companies may have to reduce costs in order to conserve cash, and large, public companies often reduce expenses in an effort to preserve margins and earnings per share, both of which have a substantial impact on stock prices. No one can know, of course, what the next recession will be like.

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Does your Website Make the Grade in 2020?

Hubspot

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more. All for free.