Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. Companies now included generic email addresses (i.e., Sure, I’ll fill out a survey! We want your opinion!

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. There was actually another dated 6/01/2208, which I treated as 2008.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The following represent generalized buyer insight observations on buyer behavior, which we hope to follow-up with more formal surveying. Forward-thinking companies will get ahead of this evolving development.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. According to a recent survey, the most common accessibility barriers are crowded pages with too much content, ReCAPTCHA tests, poor linking and navigation, issues with forms, and legibility.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Zoominfo

AUGUST 3, 2022

We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession. For instance, in 2008, the committee took nearly a year to declare a recession occurred.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. iPhone App Store was launched in July 2008. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

BenchmarkONE

SEPTEMBER 17, 2020

In fact, 91 percent of companies with more than 11 employees now use CRM software. In 2018, 13 percent of companies said that investing in a CRM system was a top sales priority. . Companies that use a mobile CRM solution are seeing far higher adoption rates. It’s one of the most defining forms of technology in the past decade.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Hubspot

FEBRUARY 17, 2017

It's getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey , 40% of global employers are unable to find the right talent for jobs that need to be done. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Buzz Marketing for Technology

JULY 24, 2008

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. The findings show that companies are failing to get the right information to their employees ,â?? -->. Global Home.

Work Management 100

Work Management Marketing Management Customer Surveys Privacy Policies 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Don’t make any big decisions right away.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How can you create that for your company?

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114

Valasys

MARCH 11, 2020

In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles. The company claims to have unparalleled expertise in scaling up customer insights. The collaborative ecosystem helps people & organizations succeed in their social endeavors.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. The list goes on. Today, average websites score 21.6

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Biznology

NOVEMBER 17, 2014

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey). •

Trends 80

Trends Brand Identity Branding Planning 80

Buzz Marketing for Technology

JULY 23, 2008

April 2008. March 2008. February 2008. January 2008. Voters and Public Library Funding: An OCLC Market Research Report Cuadra Joins SydneyPLUS Group of Companies Peer-to-Patent Project Extended and Expanded Digital Bookmobile to Launch National Tour Come to the World eBook Fair! July 17th, 2008. Categories.

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1%

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 3, 2009

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

The ROI Guy

FEBRUARY 10, 2009

SearchCIO has just released results of their survey of 275 IT executives, and as anyone would suspect, companies both large and small are reducing their IT budgets for 2009. In large enterprises (companies with more than 1,000 employees), 42% of respondents are reducing IT budgets from 2008.

Budget Programs 40

Budget Programs Customer Surveys Software Efficiency 40

Buzz Marketing for Technology

JUNE 27, 2008

New FIR Interview; Thursdays show; vote for FIR at Podcast Alley; David Phillips reports; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web; Prince Harry in Afghanistan: are media embargoes still valid today?; Posted March 03, 2008. © 2008 blubrry.com, a RawVoice Company.

Digg 100

Digg RSS PR Validation 100

Sprout Social

FEBRUARY 16, 2022

Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Bannerflow

FEBRUARY 11, 2019

In a 2018 survey by the Association of National Advertisers (ANA) 12% of US respondents claimed greater speed as a key reason for moving operation in-house. . Indeed, for Icelandic telecommunications company NOVA , increased in-house efficiency has led to some truly innovative online advertising.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. More than 70% of customers surveyed believe small businesses are more concerned about their needs than larger companies.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

APRIL 1, 2020

Because of how these experiences, I felt like I had to give certain prospective companies a "fluffier" description of my sight to protect myself against any possibility of job discrimination. Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. McKinsey & Company ). General Stats.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

KoMarketing Associates

JANUARY 6, 2014

” Sixty percent of smartphone users surveyed by Ericsson predict that “sensors will be used in everything from healthcare and public transport, to cars, homes, and places of work” by the end of 2016. it’s not a browser), so companies have the opportunity to be with the user “all the time.”

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Smashmouth Marketing

MARCH 19, 2009

This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Will the smaller, mid-sized companies follow this trend?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey is still available on the SLMA Web site.) The other clear message from the survey was that the main reason leads are not followed up is “not enough info”.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. This one has a puzzling contradiction (see #3).

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Published May 2008. Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. PLEASE VISIT OUR SPONSORS. ADVERTISEMENT. ADVERTISEMENT.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Biznology

NOVEMBER 12, 2015

Our fascination with fashionable, sometimes outrageous brand names extends from companies to products to even novel names for types of consumers – Baby Boomers, and then Generation X, Y, and now Z. She may be working at a prestigious law firm or bank, but she will leave shortly for a start-up or a company run by someone under 40.

Brand Identity 80

Brand Identity Branding Impressions Guidelines 80

NetLine

JULY 13, 2020

For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance to both reconnect with and reacquire the buyers and sellers that had seemingly moved on to more sophisticated digital marketing offerings. Advertising Revenues and Opportunities Have Dried Up.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60