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MarTech’s event marketing experts to follow

Martech

of Corporate Communications for media companies Macmillan and Primedia. In 1975, when he was only 21, David launched Washington Dossier, a society magazine for the nation’s capital, selling it after a 15-year run. He is creator of the #EventProfs community, an online community for event professionals.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

This is yet another trend that was born without the help of any designer or magazine. Even a vampire romance movie from 2008. In the past, style inspiration was limited to what was seen on screen or in magazines. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Under Armour: Expert Community-Building. Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Community building is a crucial part of its content marketing strategy. Key Takeaways.

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Black Lives Matter: Resources to Learn, Grow, and Do Better

DemandBase

But we’ve decided to share our own, baseline assemblage in the hope that it might meaningfully contribute to the discussions we’re having in our broader communities. A collection of essays by Ta-Nehisi Coates originally from The Atlantic magazine between 2008 and 2016, over the course of the American Barack Obama administration.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

To engage with influencers 10 years ago you would often need to go through a PR firm with the contacts at magazines, whereas now it can be as simple as sending a direct message (DM) or easily accessible email. With this said, for relatively little financial investment, influencer marketing can reap great success.

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Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

Two years later, she became the fashion editor at Cargo magazine, and then took a sidestep into copywriting, penning for brands like Ralph Lauren, Bergdorf Goodman and many others. It isn’t easy, and it takes time to build a following and gain the respect of the community. And know that it is hard. Write every day.”.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. Today, the combination of content and community accounts for 59% of users’ time.

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