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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). Every article, podcast episode, or web page should connect back to and reflect it. Social media campaign.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Adjust and adapt PPC campaigns. Think of your brand as a media company for podcasts, videos, and reading material.

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B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Incorporate social media data. Social Media channels.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. It all started in 2008, with the launch of GE Reports. The podcast reached number one on iTunes and had 3 million downloads.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

So far, they’ve stuck together and shown more unity than back in 2007-2008. In this space, you can move dollars from a display campaign to a video campaign with three clicks of a button. With the Screen Actor’s Guild and the Directors Guild preparing to negotiate their contracts as well, we don't know what's going to happen.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Download conference-video podcasts from iTunes. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 26, 2008.