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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Just do your research and choose a specialization that both matches your interests and is in demand, and you will be on your way to fame and fortune. Guest post by Mathew Jade.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. So start with research and friendly outreach rather than jumping straight to the big ask. The financial market meltdown in 2008 seemed like the final straw.

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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. It’s worth noting that the majority of these tools work on a freemium model, however the free features are still robust enough to cover the basics of influencer research. FollowerWonk.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. Check out Jivox’s Tech Talk here for a more in-depth look at their offering.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

The first research studies were released showing that online reviews could affect sales. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. But the situation did begin to change about 10 years ago.

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

A 2008 Technorati study showed that the blog abandonment rate was over 90%! That doesn’t help a business’s (or a blogger’s) credibility. My blog posts take about an hour to research, write and publish. Note that I did not include research in the 30 minute minimum estimate. Please comment below.

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

” Owain Williams , Influencer Marketing Blogger. Since the economic crisis of 2008 there is a new found cynicism associated with politicians, newspapers and large brands and this lack of trust makes it hard for brands to get their marketing messages to consumers. A Forrester research study shows that “6.2%