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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads? The key is to make it creative.

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What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. Businesses that have focused on innovation and branding have done particularly well. Since MBA holders are taught to maneuver through various disciplines, they are at an advantage in assisting businesses in a worldwide arena.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Bloggers started writing about how online reviews help with SEO. Within a decade, eons of business practice were reversed. Most customer service reps (CSRs) are smart, diligent, helpful people. How did we do?

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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. “For B2B marketers Influencer Marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals.”

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. He decided to work further on his LEED blog and soon monetized his website. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. Finch Sells. Martin Osborn, a.k.a.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Trust and credibility go hand-in-hand.

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Influence in Marketing: our top 30

Exo B2B

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. I’ve worked alongside or hobnobbed with hundreds of them over the conferences I’ve organized or attended here, in Europe or the USA. Seeking to define them is one thing.