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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

The ubiquity of smartphones means that most consumers now begin their searches for local service providers online. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies. How Google ’ s Algorithm Updates Have Impacted Local Businesses.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads? The key is to make it creative.

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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. This segment has recognized that the same jobs lost in the 2008 recession will never come back. by 2025, for example.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. . 

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. TeamLogic IT provides IT solutions and consulting services for small businesses. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

But, as in all economic slowdowns, not every business sector is affected in the same degree or way. One fascinating breakout is how the tech sector is being impacted differently than other B2B segments, outside of healthcare (healthcare-related businesses are facing their own, unique demand impacts in response to this pandemic).

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone.