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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?”

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner.

eCommerce 114
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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business. When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics.

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Microsoft Cut IE8 Privacy Features to Sell Ads

readwrite

The privacy features sparked an internal debate in 2008 between revenue-minded executives and developers who wanted to make Internet Explorer 8 better for consumers in order to gain back the market share lost to browsers like Mozilla Firefox, the WSJ reported.

Privacy 40
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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

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5 Excellent Productivity Tips For Google Reader

Buzz Marketing for Technology

Written by: Abhijeet Mukherjee on Wednesday, June 18th, 2008 Posted to: Reader 6 comments, add yours! Jake on 18 Jun 2008 at 10:55 pm. å·§ on 19 Jun 2008 at 1:03 am. […] å??æ??é?¾æ?¥: Erica DeWolf on 19 Jun 2008 at 2:13 pm. . Erica DeWolf on 19 Jun 2008 at 2:13 pm. Edwin Hl Metzler on 19 Jun 2008 at 8:23 pm.

Google 100
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4 Easy Ways of Subscribing to Feeds in Google Reader

Buzz Marketing for Technology

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Caleb Elston on 27 Jun 2008 at 11:37 am. Setting Your Preferences Clear Google Search History to Maintain Your Privacy Using Gmail as Your Universal Email Account Sending Gmail to your Mobile Phone Using Page Specific Web Search Operators.

Google 100