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Change or Die | Fast Company

Buzz Marketing for Technology

This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought.". Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. Alternative Thinking About Business And Technology Learn how HP can help you run IT like a business at hp.com/alt. March 9-12, 2008, Orlando, FL.

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

search help Careers. Companies train people in new areas but then send them back to their operating groups, subject to the same measures and management approaches as before. Did you select them because they had a prior history of being able to give a critique to someone in such a way that the other person says: “Wow, that was really helpful, I’m glad you helped me see all that.&# (No!). No amount of understanding, knowledge or intelligence will help if you are not able to interact with people and get the response you desire. Contact me. Managing.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

The SOC database ( [link] ) contains 75 summaries of collaboratories that achieved some measure of success and analyses of the technology and other practices that enabled them. Chompalov and Shrum analyzed data from a subset of 23 of these projects and performed cluster analysis that made use of seven measured dimensions: project formation and composition, magnitude, interdependence, communication, bureaucracy, participation, and technological practice. Recognizing that more effort is needed more in one direction than in the other may help manage and plan these projects.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Invest in IT architecture purpose-built for real-time processing and decision-making: distributed storage and processing, scalable analytical tools, and visual dashboards.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

To this end, the United States has ambitiously devised systems of testing to help assure that all students have these literacies. Yet, as a primary, if not sole measure of school effectiveness, school leaders are establishing goals and improvement plans addressing student performance on very basic “basic” skills. February 24, 2008 |. February 24, 2008 |.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. Measure Everything.

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Toward a New Knowledge Society

Buzz Marketing for Technology

how we measure similarity Which features? © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? Are you human? Sorry for asking). No â??peersâ??

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. language skills, physical disabilities, etc.). I’d be more specific and add skills such as analytical or technical knowledge. After all, time spent on deviations is part of total time spent, which is already captured in proficiency or efficiency or whatever you call it. I’d rather see a measure of error rate, which would be defined as number or percentage of tasks performed correctly (by users with a certain level of training). My main take-aways for that are: 1.

50 Things We Learnt About Content Marketing This Year

BuzzSumo

We are still in the early stages ourselves of using buyer personas but we have found that even a simple table such as the one below can help us create more focused content. It is therefore more helpful to look at medians rather than averages. Measuring content effectiveness (38%). Hopefully the content marketing lessons we have learnt this year will help you in 2016.

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ADVIZOR's In-Memory Database Supports Powerful Visualization

Customer Experience Matrix

This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general. This gap is partly filled by analytical technologies such as columnar systems and database appliances, which can give good performance without schemas tailored for each task. Some settings can be changed within the chart, such as selecting a measure to report on. Tags: software usability measurement business intelligence software analytical database analysis systems

StartupNation Blog " Blog Archive " I drew pictures at a sales meeting, and it worked

Buzz Marketing for Technology

July 11th, 2008. drew a line below it and told the 11-person, multi-departmental group in the room to help me pinpoint some of the issues that have gotten in the way of making progress on their effort to add the features and functionality at their website. Here are a few things I learned in my virgin effort that might be helpful if you want to try drawing a pitch, too: 1) Prepare.

Best of 2007: Web Analytics

WebMarketCentral

You've heard it a million times: "You can't manage what you can't measure." One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. And how can you most effectively use web analytics to make productive changes? But which metrics are really important? Personally, I'm skeptical.

StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

July 8th, 2008. What I’ve realized in following the book’s simple guidelines is that drawing actually helps your brain work better. says: July 9th, 2008 at 11:21 am. says: July 9th, 2008 at 11:56 am. says: July 9th, 2008 at 3:32 pm. June 2008 (50). May 2008 (26). April 2008 (10). March 2008 (13). February 2008 (19). January 2008 (2). (+) 2007 (280) December 2007 (8). Copyright © 2008. Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. votes. Thatâ??s

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

We discuss issues and trends in modern web technologies that help your organization achieve more with less. Effective Knowledge Transfer and Exchange for Nonprofit Organizations: A Framework, from Imagine Canada (formerly the Canadian Centre for Philanthropy), provides a framework to help nonprofits plan, conduct, and evaluate their efforts at knowledge transfer and exchange. The evaluation tools and techniques you choose will depend in large part on the message, the method of delivery, and the outcome that you want to measure. June 6, 2008 10:41 PM. June 2008 (9).

Fitting QlikTech into the Business Intelligence Universe

Customer Experience Matrix

So, if the business manager can answer her own question with her own tools, it goes no further; if the business analyst can answer the question, he does and sends it back to his boss; if not, he asks for help from a statistician; and if the statistician can’t get the answer, she goes to the IT department for more data or processing. Whether a tool “meets” a requirement could be indicated by a binary measure (yes/no), or, preferably, by a utility score that shows how well the requirement is met. The topic has come up twice in the past week, so I guess I should do it already. Sorry.)

Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Monday, July 14, 2008. The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. The book includes other types of coding (which I am still reading about) that would help to structure an analysis. 3. What struck me about reading this book, is how useful qualitative research methods could be in helping to prepare the 21st century knowledge worker. July 15, 2008 1:02 AM.

Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. The process and resulting diagrams are, as Bev says, a fascinating springboard for conversation, and very useful to help people grasp the complex relationships around them and their projects. This page was last modified 13:58, 15 May 2008. Introduction.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Plus, what looks hard to me may seem simple to you, so this is something that’s very hard to measure objectively. So that’s my current thinking on the subject: one dimension measures the ability to coordinate distributed marketing programs, and the other measures the scope of functions provided. I’ve been pondering recently how to classify demand generation systems.

More Blathering About Demand Generation Software

Customer Experience Matrix

They even cited one demand generation vendor that had turned to them for help. (In fact, LucidEra is releasing a new module for lead conversion analysis today to address this very need. Although the 64% figure for linking campaigns to closed deals is lower, Aberdeen lists that under performance measurement, not technology.) Weaknesses in campaign results reporting, external data integration and other analytics are one area of possible concern. plan to write more about LucidEra next week.) In the meantime, the Aberdeen report provided some other interesting information.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Most knowledge workers have figured out how to get the content they need to do their jobs well, without any help from KM. What they need is hands-on help using the information and technology at their disposal more effectively in the context of doing their own unique jobs. And at the same time, the IP needs to help each worker organize their personal content so that they can manage it effectively and find (again) what they need when they need it. We need to get IPs away from their collections and help-desks and out into the field helping workers one-on-one.

Personal anticipated information need

Buzz Marketing for Technology

Personal information management is the practice of managing the information that helps us in our daily lives ( Bellotti & Smith 2000 : 227). There is a lot of information available and by many measures the amount continues to grow at an exponential pace. She uses this composite as an analytical lens for focusing on the constructive processes of information use for thinking, reflection and learning. Several faculty and staff of the school also helped with the ideas in the manuscript. 10 No. 3, April 2005. Contents |. Author index |. Subject index |. Search |.

B2B Marketing Confidential: Three Free and Not-so-Free "Listening.

B2B Marketing Confidential

Wednesday, December 31, 2008 Three Free and Not-so-Free "Listening" Sites Ive talked about "listening" or inbound marketing as a key component of a marketers job in the late 2000s environment, and I thought it would be helpful to aggregate a few of the sites that have interesting ideas on the listening front. BrandTags.net. Tags are aggregated and presented in a cloud format.

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Best of 2008: SEM Landing Pages

WebMarketCentral

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Agencies Under Pressure to be More Digital

Act-On

And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts. Media agencies’ growth mirrored the growth in online ad spend, with growth in programmatic media buying helping them grow 4.4% y/y. How do you measure up? over 2015. Digital Work Drives Agency Growth.

Embracing Cross-Channel Analytics to Create a Competitive Advantage

VisionEdge

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, Adobe’s acquisition of Omniture (recall that Omniture acquired Visual Sciences, WebSideStory, Offermatica, Instadia, and TouchClarity), and Google’s continued push into the enterprise all signal an increased emphasis on multichannel data analysis. Basically, analytics is about deriving insights from data. What Is Cross-Channel Analytics?

B2B Marketing Confidential: How to Model Events

B2B Marketing Confidential

Tuesday, October 07, 2008 How to Model Events Ive been thinking a lot lately about events, I guess because of the financial crisis. Marketers are interested in events because they help us organize our communications around the event in question. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. bank collapsing.

Guiding Principles for Segmentation for B2B Markets

B2B Marketing Confidential

Wednesday, October 29, 2008 Guiding Principles for Segmentation for B2B Markets I was reading through Row Moriartys 1980 thesis (Row in on the MarketBridge board of directors) last week to get some old (good) ideas about segmentation of B2B markets. Most B2B marketers intuitively know these things, but putting them down on paper really helps. Hope you found it helpful.

B2B Marketing Confidential: LinkedIn as a Data Source

B2B Marketing Confidential

Thursday, November 13, 2008 LinkedIn as a Data Source AdAge had a good article about a simple segmentation of LinkedIns user base. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Ive been thinking lately that LinkedIn could become the best source of B2B Marketing data in the world. Its international. Pretty good. Yikes.

Depression Marketing Best Practices

B2B Marketing Confidential

Thursday, December 04, 2008 Depression Marketing Best Practices No, were not in a depression. Thank you again for bringing such helpful history lessons to light. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. July 15, 1929--this was the very day of the all-time peak on the stock market. That was the stock market index.

B2B Market Sizing on the Cheap

B2B Marketing Confidential

Friday, October 24, 2008 B2B Market Sizing on the Cheap With budgets being cut for marketers, the core jobs still remain. Just tell the truth, say youre calling from X company and youre doing informal research to help improve service for their company. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Not a chance.

The Disconnect Between CRM Definitions

B2B Marketing Confidential

Tuesday, November 04, 2008 The Disconnect Between CRM Definitions There are two definitions of CRM. It seems a bit like an unholy alliance between the people doing the analytical marketing and the people thinking about it. Maybe itll help me refine my explanation of CRM. 4:55 PM Andy Hasselwander said. The academic version is a lot more complicated. good definition for CRM.

ECR (Efficient Customer Response) or Collaborative Channel.

B2B Marketing Confidential

Monday, November 03, 2008 ECR (Efficient Customer Response) or Collaborative Channel Marketing Applied to Tech Marketing ECR or "Efficient Customer Response" came to the forefront of the consumer channel model in 1992 / 1993. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. Companies are doing this today. Supply side management.

Best of 2008: SEO Link Building

WebMarketCentral

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. That works sometimes.).

Bean counters and Innovators: Facing off on social media ROI

Biznology

He quotes the book Strategy Maps , by Bob Kaplan and David Norton, who said: “None of these intangible assets has value that can be measured separately or independently. So rather than trying to spin the tangential metrics, help those grounded in the P&L to “get it.” ” (Reference: Measuring Social Media – Maybe I Just Don’t “Get It” ). ROI or no ROI?

B2B Marketing Fast Fixes

WebMarketCentral

Start by looking in your analytics program to identify the top phrases prospects are using to find you. The remaining 70% are either long term prospects (who could be converted to mid-term prospects) or influencers (who could help immediately with lead generation). Although physical mail obviously costs more, it can help your offer stand out. Measure the right things.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. That wasn't working well for me, for a couple of reasons. You threw me an easy pitch over the middle of the plate.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. 1. Secondly, customer satisfaction is a backwards-looking measure, and gave me no help in managing my small slice of that very big business. That wasn't working well for me, for a couple of reasons. You threw me an easy pitch over the middle of the plate.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return. Social Tagging