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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script | B2B

There are of course nuances of course to my order of things, and if you want to nitpick back, you certainly can. I look back to 2008 and 2009 and I think we had the priorities right. These are straight-up costs – and once that marketing budget is spent and the campaign is over – the value quickly fades.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue.

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What Marketing Leaders Should Do NOW to Prepare for a (Possible) Recession

B2B Marketing Directions

For example, the "Great Recession of 2008-2009" is widely regarded as the worst economic downturn since the Great Depression of the 1930's. No one can know, of course, what the next recession will be like. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.

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A Skewed Web: Are you an outlier?

Biznology

If you believe that Google's Zeitgeist is a good proxy for "the spirit of times" as its name claims, last year we apparently cared more about Jon and Kate and Twilight's New Moon than about the presidential inauguration, and there was also a quite unusual interest in paranormal activity : Google Zeitgeist (US) - 2009 News - Fastest Rising.

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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

Dress up as a Postmates delivery courier to personally deliver donuts to the companies he admired -- with his resume attached, of course. Hire Me" is a three-minute music video Biedrzycki created back in 2009 to use in place of a traditional resume and cover letter. My career didn't really start until I launched this [video] in 2009.

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How to Adapt to Rapid Shifts in Influence Marketing

Convince & Convert

By always changing our approach, of course! And early on, 2008, 2009, 2010, we had to give people content, credibility, backlinks, and traffic.” —@jtobin. “I If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape?