Convince & Convert

AUGUST 16, 2010

And of course, I’d never share your email address (frankly, I don’t even know where to find it without help from my assistant, Jess ) Thanks as always for your tremendous support of me and my work here at Convince & Convert , and elsewhere. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

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Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. IT projects. Measuring social media is viable, but not obvious.

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Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

And of course product improvement ideas are important. Of course, *I* have an app for all that. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

FEBRUARY 24, 2010

You of course want to be responsive to your customers in social media, but disproportionately so? link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. If a consumer emails a company, we’ve trained them to expect a response in a day or so. Im Jay Baer.

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Conference Organization Paid Search Agency PR 116

Convince & Convert

MAY 5, 2010

John & Partners is evaluating other communities that they could build and manage, and of course they are now confident in their ability to sell community construction and oversight to their clients. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 5, 2010

Of course, it's purely subjective. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Im Jay Baer.

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Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

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Social Media Media Webinar Metrics Paid Search Agency 152

Atomic Reach

JANUARY 3, 2019

Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

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Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Any thoughts?

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Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] jaybaer Of course it's better to do something rather than nothing. Im Jay Baer.

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Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 23, 2010

Of course, this isn’t entirely an either/or scenario. When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? Im Jay Baer.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

NOVEMBER 28, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Marketing/Comm/PR. Golf Courses and Clubs. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B.

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Convince & Convert

APRIL 6, 2010

Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Of course, this content ladder approach assumes that you do not have the exact same audience for each of your social outlets, and I believe that to be an entirely realistic assumption.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. There will never be a pitch as bad as bagel necklaces. danperez Wow!

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Sore spot with us PR types.) population.

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Are there differences between B2B and B2C in social media? 2) B2B and B2C are really not that different, on many levels. .-=

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

Of course, content alone is not the answer. Of course you are dead on (how could I think differently). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks for the homework~! Im Jay Baer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

AUGUST 11, 2010

At least I can say van den Hurk PR has gone global. ;0) Of course it would have been nice if you had picked Iowa- we have a pretty great social media scene around Des Moines- but I'm always amped when someone lands in “fly over country&# on purpose! I'm here to care of ill and recovering in-laws. Good location.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. Of course, you need to have a solid site first. Of course, that's another post. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Marketing/Communications/PR. Golf Courses and Clubs. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Digital Magazines. -->. AddThis Bookmark Button END -->.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 28, 2010

Check out these 5 ways: [link] #contentmarketing [link] Jim Meyer, GM/VP Of course. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Helpfulness = great marketing success. Im Jay Baer.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JUNE 2, 2010

just my PR friends, just my girl friends) and that privacy & capability would be important to me in an app. Facebook is kind of my girlfriend/sister haven, except for my Page of course, which is a bit more business like. link] Face to Facebook RT @jaybaer Do You “Like” How I Look In These Jeans? Im Jay Baer.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. At present we're seeing people dabble without a strong PR / Communications strategy behind them. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 10, 2010

Of course not. We see a lot of discussions between social media experts coming from digital advertising, marketing or PR, but we need to hear more from people who have been on the frontline of consumer interactions, ie customer service and sales. Listening to the consumer? Im Jay Baer.

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Paid Content CRM Paid Search Agency Social Media 135

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Well, let’s see, what year was that, 2009? I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I quit the restaurant business, I was building websites, I was building some affiliate sites as people did back in 2008, 2009, and I needed to figure out how to market them. Blake Emal : Well, let’s see, what year was that, 2009? I have no brains or any of that, it was all luck for me. I had no clue how to market them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 11, 2010

We also have an outstanding publisher ( Wiley & Sons ), and a fortuitously patient, experienced editor ( Shannon Vargo ) guiding us through the obstacle course. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

SEPTEMBER 21, 2010

And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6. As for including you, of course! Thanks again Katie. Great resource. Thanks again Katie. Great resource. Thanks again Katie. Great resource.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

SEPTEMBER 21, 2010

Worob PR at Sunrise – worob.com [link] David Wang thanks for sharing, content with specifc numbers and stats are always great [link] Joe Pulizzi Jay…this is invaluable stuff…and it’s all possible because you are a darn good writer as well. SuzanneVara [link] Worob Thanks for sharing, Jay! Im Jay Baer.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. Then, of course they scaled up. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. No status updates. Simple profiles. Im Jay Baer.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

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Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40