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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” B-to-B Marketing; How to Measure & Manage Leads and more.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Your tech choice should drive results that lead to a significant increase in ROI not less overall funding. You can also use the tools to assign items to vendors and designate team members to oversee specific line items.

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

Extended Opportunity for Driving ROI. This increases event ROI and gives you higher profitability on your event. Extended Opportunity for Driving ROI. Ease of Collaboration and Community Building. Immersive Learning Experience. Extension of Event Content Lifecycle. Data-driven Lead Tracking and Capturing.

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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Frustrated with the conferences he attended there, he left Microsoft in 2007 with the goal of delivering more value and better networking opportunities through a next-generation conference app.

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Make Sure Data Isn’t Your Downfall

Contently

A few years later, in 2007, I decided to record every poker hand I played in a notepad. I didn’t cash at the World Series, but the 2007 main event winner took home $8.25 I’m Contently’s VP of revenue marketing, which means my days are filled with Salesforce reports, spreadsheets, and discussions about ROI.