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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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5 Companies Doing B2B Video Marketing Right

KoMarketing Associates

We’ve done a few lists over the years showcasing B2B companies doing exceptional things in marketing and Cisco is usually on there (see here , here and here ). In addition, they use video across their entire site, encouraging users to watch videos about the company, webinars about specific product lines, hear from customers, and much more.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Guidelines for cold outreach may vary by company and department, but every organization must follow SEC regulations. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Be upfront and transparent with your prospects. Lead responds].

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Pure Incubation Again Named One of the 50 Fastest Growing Companies in Massachusetts

PureB2B

Almost 160 privately held companies submitted nominations for the list , including detailed financial performance information. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The company ranked #23 on Inc.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Ross Dawson, August 27, 2007 1:24 AM US PT. One of the most common responses, and one Iâ??

Web 2.0 100
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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. of Corporate Communications for media companies Macmillan and Primedia. LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company.