article thumbnail

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

article thumbnail

Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MarTech’s event marketing experts to follow

Martech

of Corporate Communications for media companies Macmillan and Primedia. followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars. Before that he was V.P.

article thumbnail

The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

In 2007, at the start of the mobile era, we generated 0.5 The company helps clients understand their business better, which helps unlock insights and empower decision-making. The company’s champion can be different based on the company, the specific problem they are trying to solve, or the pain they no longer want to experience.

article thumbnail

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

Register here FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. I hope you can make it.

article thumbnail

Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Marketing may play a more consultative, bottom-of-the-funnel role, depending on the buyer’s journey. Time shrinks further when the statistic is factored for outliers: 25.5

article thumbnail

The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Although some companies do well elevating women to leadership positions —particularly in certain industries or at businesses of a certain size—new data from ZoomInfo suggest that the rate at which females are promoted to management and executive levels still pales in comparison to their male counterparts. labor statistics. Source: ZoomInfo ).

Promotion 232