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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Serving relevant messages in consumers’ purchase-intent micro-moments across all channels is the necessity of time. In summary.

eCommerce 114
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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. The goal of your content is to establish trust with your audience. Creator Economy and Content Entrepreneurship. Saksham Sharda: Hi everyone.

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PLE

Buzz Marketing for Technology

I really like the relevance of keyword searches on Social Bookmarking sites. If I see an relevant entry Ill either read it right away or file it on del.icio.us If I see an relevant entry Ill either read it right away or file it on del.icio.us on 11/08/2007 08:15:00 PM. November 13, 2007 6:43 PM. ► 2007. (53).

RSS 100
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ClickLaunch: The Content Marketing PlayBook

Ambal's Amusings

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Jonathan Kranz.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. Techniques that Always Work?:

Adwords 20
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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content.

SEO 20