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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. I explain the different types of cannibalization at the hand of popular examples (Amazon, Google, Instagram, Netflix, Apple) and help you understand when cannibalization should be on the table and when not.

Product 52
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11 inspiring case studies of digital transformation

Biznology

AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. in 2014, an increase of 15% since 2007. LEGO achieved an EBITDA margin of 37.1%

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What is Google Shopping and How Does It Work?

seo.co

The rise of Amazon and Amazon marketing made this clear. But contrary to common belief, Amazon does not hold a monopoly on eCommerce. Google shopping hosts endless amounts of products on its site. But unlike Amazon, all its listings are pulled directly from online retailers. So let’s begin.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good. Remember when Amazon only sold books? million riders.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. So many disparate marketing tools only make the task tougher.

eCommerce 114
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Why You Can’t Afford to Miss out on Connected TV in 2023

Porch Group Media

In 2007, Netflix launched its on-demand streaming video. Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. Research from Magnite shows that an engaged CTV viewer is twice as likely to purchase a product after seeing an ad they paid attention to than traditional TV viewers. Connected TV statistics.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 83