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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Post-event Content. Prepare additional content to share with your attendees after your virtual event.

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7 Ways Marketers Can Get Creative With Compliance

Contently

While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. You can still publish content at the speed of news. Agree on turnaround time for content templates.

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Why are ABM and ungated content in the spotlight right now? Why are ABM and ungated content in the spotlight right now? And for the most part, I agree.

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Best Practices for Twitter Hashtags with Case Studies

ClearVoice

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. — Chris Messina (@chrismessina) August 23, 2007. Tap Settings and privacy , then tap Content preferences. Tap Content preferences. As in #barcamp [msg]?

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

The second domino to fall, if the strike continues until mid-June or so, will be a delay in production for new seasons and new content starting in the fall. Susan Mandell : We’re seeing a lot of volatility with the actual people who create the content—and not just the writers. How will the writer’s strike affect advertisers?

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

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Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. Brands need to think and act like publishers. What is content marketing?