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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

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How to “Ted Lasso” Your Content for Greater Customer Engagement

Contently

Enter the latest content muse: Apple TV+ character Ted Lasso. How to “Ted Lasso” your brand content. When executed correctly, positive brand content can foster the emotional connection that drives loyalty and better brand perception. Let your enthusiasm radiate through your content. Inspire with positivity.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. Enter lo-fi (low fidelity) and personality-driven content. It’s a sign of the times.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006.

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The 3rd Era of Social Is Coming. Are You Ready?

Contently

Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers.

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What’s Fueling the Content Crisis? 

Martech Advisor

Content, content, content. How’s a marketer to handle today’s content crisis? Content is critical for all customer-facing teams. How come marketers talk so much about content, and yet never seem to overcome the challenges associated with its creation and management?