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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? How to optimize your LinkedIn profile by Socialmedia.biz.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities. What does work?

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A Content Marketing Love Letter

Content Marketing Institute

The content marketing blog I started in April 2007 was really taking off, and the audience was anything but shy. The @cmicontent blog I started in April 2007 was taking off & the audience anything but shy. Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born.

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Year : 2010. A Quick Visually Appealing Presentation. Year : 2010. Year : 2007. Key Takeaways from Video: An Explanation of Search Engine Optimization. Factors that Matter to Search Engines. This one has kind of a fun visual and is (in my opinion) very easy to digest. Views : 3,000+. Length : 15 Minutes. Length : 1.5

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. The industry as a whole was almost certainly grew faster than 25% in 2009 and Raab Associates estimates it doubled in 2010.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul also writes the insightful Buzz Marketing for Technology Blog.

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Marketing Storytelling for 2020: Woo Customers With Age Old and Cutting Edge Techniques

Martech Advisor

This storytelling technique shuttles between hope and reality, where you/your brand promises to bridge the gap between the ideal and present states. While designing landing pages or product demo presentations, focus on the selling benefits, not features. Image source: Sparkol. Show users what’s in it for them! Converging Ideas.