WriteSpark

NOVEMBER 11, 2008

If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco. Technical Article Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient! Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

WriteSpark

FEBRUARY 18, 2009

         February 18, 2009 in Social Media | Permalink. Technical Article Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted.   Forrester Research: Download slides and listen to the webcast about this survey.  Website Writer.

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Martech Advisor

DECEMBER 17, 2019

In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? To customers, soon omnichannel will be a non-negotiable expectation.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

markempa

JUNE 14, 2007

I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Johns article highlights something most of us in B2B marketing have come to accept. Johns article highlights something most of us in B2B marketing have come to accept.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

APRIL 18, 2007

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. Read More] Tracked on September 06, 2007 at 12:24 AM Comments Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. I asked him where he thought the b.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Online Marketing Institute

NOVEMBER 4, 2010

« Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » One Comment Ardath Albee Posted November 2, 2010 at 1:44 pm | Permalink Excellent post, Howard – and an important distinction about lead gen vs. sales readiness. Post a comment or leave a trackback: Trackback URL.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Online Marketing Institute

MARCH 24, 2010

Damico Marketing Communications Home Company About Joan Services Copywriting Consulting Copy e-valuation Workshops Clients Testimonials Portfolio Magalogs Brochures & Datasheets Catalog Copy Direct & E-mail Technical Articles Advertisements Web/Interactive Copy Application Stories Press Releases Newsletters Resources Tips & Techniques Links (..)

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. Read More] Tracked on February 03, 2007 at 04:14 PM Comments Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Marketing Insider Group

OCTOBER 21, 2015

This article originally appeared on the NewsCred Blog. We won’t stay at the top of that chart forever, but hopefully we’ll continue to grow in a way that best serves our customers, employees, and investors; continuing our mission to make marketing better for everyone. Methodology: Content Marketing Technology Startups Considered. CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Outgrow

MAY 23, 2022

Well, here’s my article, here’s my search engine phrase. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. So we created Orange Effect Foundation to do that started in 2007, 501(c)3 in 2014. What is that?

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. This is not a new problem; business marketers have been debating the pros and cons of publishing prices on their websites for several years now. Why do we need prices on B2B websites?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Selling your ideas: A critical executive skill is another good resource on selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

seo.co

NOVEMBER 18, 2020

But in 2007, just eight years after it was sold, RH Donnelly bought it for $345 million. So in 2009, HomeAway CEO Brian Sharpies decided to make one of the company’s biggest investments of all time: A $35 million acquisition of VacationRentals.com. Rewind to our discussion of assets at the beginning of this article.

Domain 78

Domain Contingency Planning Pricing Price 78

Hubspot

OCTOBER 1, 2014

Now -- to be sure -- this is a heavily debated subject, especially when we hone in on direct-to-consumer pharmaceutical marketing (which will be the main focus of this article). That''s not for me (or this article) to say. Journalist Samuel Hopkins Adams wrote the series (comprised of 11 articles) for Collier''s Weekly in 1905.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Smashmouth Marketing

MAY 29, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect.

Trends 100

Trends Work Management Marketing Management Buzz 100

Hubspot

JANUARY 28, 2011

Earlier this month, I posted an article about usage in the US with a map that illustrated how states compared to each other in terms of Twitter users per capita. If we look the 2009 rankings, compared those of 2010, we see that 9 states made the top 10 both years in a row.

Aggregators 28

Aggregators PR Buzz Twitter 28

Hubspot

APRIL 1, 2016

You might be thinking, but Wikipedia articles are already concise. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. An additional $5 million in funding was raised in 2007, which was followed by $12 million in May 2008, and $16 million in late 2009. And they are.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Ambal's Amusings

MARCH 18, 2010

The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube. Also, by using lots of links, we were guaranteed to get 100+ people to share the article. B2B Lead Generation Benchmark Study 2009.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Directive Agency

MARCH 27, 2017

Any B2B marketer worth their salt will take advantage of this reality and grab, read, and extensively study every B2B marketing strategy book and article that they can find. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

The ROI Guy

FEBRUARY 15, 2011

The Social Media ROI Calculator and related ROI research / articles and best practices can be found at: [link] Posted by Tom Pisello at 10:30 AM Email This BlogThis! The new analytics include refinements to investment requirements and benefits as a result of pilot feedback (thanks for all your input!).

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. 500, a list of the fastest-growing private U.S.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Hubspot

DECEMBER 8, 2014

By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.

Product 28

Product Elasticity Wikipedia Trends 28