Marketing Insider Group
MAY 27, 2024
Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it’s easy to underestimate the power of written content, but it’s still an incredibly valuable resource for certain applications.
SendX
MAY 28, 2024
Learn the best practices of email salutations and get inspired by 5 great email salutation examples and 3 not-so-great ones to start your marketing emails.
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Acrolinx
MAY 26, 2024
Unlocking the power of clarity in writing: Discover the art of making a compelling business case for prioritizing clear content. The post Making the Business Case for Clear and Concise Writing appeared first on Acrolinx.
Roketto
MAY 29, 2024
To achieve the first conversion lift, PPC optimization often requires a lengthy multi-month ramp-up. This delay in progress can hamper momentum.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
MAY 28, 2024
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Acrolinx
MAY 27, 2024
Everyone needs a punctuation refresher once in a while. This post will explain everything you need to know about the right way to use colons and semicolons. The post The Right Way to Use Colons and Semicolons appeared first on Acrolinx.
Oktopost
MAY 28, 2024
Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary With no experience in design, Sam rose to the title of King of Canva at AlixPartners and went Behind the Post to tell you everything you need to know to master Canva yourself.
CMSWire
MAY 28, 2024
See how AI is reshaping web development, from coding to user experience, impacting the role of developers. Continue reading.
Ahrefs
MAY 29, 2024
With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Marketing Institute
MAY 29, 2024
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.
protocol 80
MAY 28, 2024
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
Martech
MAY 28, 2024
With businesses watching every dollar, today’s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them. Gartner’s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.
Ahrefs
MAY 29, 2024
This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores are pointless? No.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Envy
MAY 27, 2024
We know Account Based Marketing (ABM) works, and studies back it up– companies are observing 84% pipeline growth and 77% revenue growth. But the harsh truth is, some ABM campaigns still fail and they do so spectacularly. Worry not, as we might know how to avoid it, and set you up for success.
Launch Marketing
MAY 29, 2024
The key to strengthening your B2B marketing lies in being able to effectively answer and address the question of “What do we need next to better present our business, product or service to the market to generate more leads, advance more opportunities and support more sales wins?” Here, we explore how to confidently tackle this question and take your marketing to a higher level with a strong marketing framework.
Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
Ahrefs
MAY 29, 2024
They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable SEO and website data in a jiffy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMSWire
MAY 29, 2024
Exploring how innovative solutions empower content teams to streamline production processes, enhance collaboration and maintain brand consistency efficiently. Continue reading.
Go Beyond SEO
MAY 29, 2024
Are you a plumbing business struggling to stand out in the crowded online marketplace? With the right plumbing search engine optimization (SEO) strategy , you can boost your website visibility , improve search rankings , and attract more potential customers. In today’s digital age, having a strong online presence is crucial for generating leads and growing your business.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
Ahrefs
MAY 29, 2024
Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMSWire
MAY 28, 2024
Starbucks' future lies in refocusing on customer experiences and individualism. Continue reading.
Oktopost
MAY 28, 2024
Understanding social intent data has become crucial for B2B brands looking to leverage their online presence for tangible business outcomes. With 75% of B2B buyers actively searching on social media for solutions, it’s clear that social media holds valuable insights into your audience – you just need to unlock them. Your key is social intent data, and it’s easier to collect than you think.
Top Rank Marketing
MAY 28, 2024
Blogs have seemingly lost much of their luster in the content strategy world. But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. It’s true that a lot of blogs aren’t very effective when it comes to driving business results. But that’s not because they can’t be effective.
Martech
MAY 28, 2024
We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on genAI. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
CMSWire
MAY 28, 2024
Ranu Coleman faces the challenge at PatPat of maintaining a consistent brand image while personalizing local messages. Continue reading.
33Across
MAY 28, 2024
Learn about Q1 programmatic cookieless trends in the latest 33Across Programmatic Cookie Alternative Trends Report.
PureB2B
MAY 28, 2024
Personalization is just the beginning. Learn how you precisely target leads with your ABM campaigns with account intelligence.
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