KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

OCTOBER 26, 2022

As marketers continue to explore the benefits of account-based marketing (ABM), new research indicates that they are beginning to see its positive effects on their bottom line. DemandSpring recently published its “State of Account-Based Marketing” report, and statistics suggested that the majority of marketers (53%) now say ABM has generated more revenue than all other marketing efforts.

Account Based Marketing 216

Account Based Marketing ABM Generation Tactics 216

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

SEPTEMBER 7, 2022

As marketers look ahead to 2023, new research indicates that search engine optimization (SEO) will become a key area of investment, having provided positive results thus far in 2022. Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels.

Advertising Channels 217

Advertising Channels SEO Digital Marketing Funnels Top of Funnel 217

KoMarketing Associates

JULY 27, 2022

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals. Precisely recently teamed up with Corinium to publish its “How Data is Driving Next-Generation Customer Experiences” report, and statistics suggested that only 37% of marketers have well-developed enterprise data architecture in place to delive

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Social Media Examiner recently published its “2022 Social Media Marketing Industry Report,” and statistics indicated that the majority of B2B marketers (85%) primarily use Facebook, while 81% leverage LinkedIn.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

APRIL 27, 2022

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success. CoSchedule recently published its “2022 Trend Report: Marketing Strategy,” and statistics indicated that top marketers are 414% more likely to see success when they document their marketing strategy.

Marketing & Strategy 258

Marketing & Strategy Planning Marketing Strategy Demand Generation 258

KoMarketing Associates

APRIL 21, 2022

As B2B marketers continue to produce a wide array of content, new research indicates that the consumption of B2B content has steadily risen over the past year. NetLine recently published its “2022 State of B2B Content Consumption and Demand Report for Marketers,” and statistics suggested that overall B2B content marketing consumption has increased more than 9% over the past year.

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

APRIL 20, 2022

As B2B marketers continue to rebound from the initial challenges of the Covid-19 pandemic, new research suggests that they are finding success with in-person events and exhibitions. The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%.

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

KoMarketing Associates

MARCH 1, 2022

Although many marketers have made content as a key component of their strategies, new research indicates that not all are seeing success in this area. SEMrush recently published “The State of Content Marketing” report, and statistics suggested that the majority of marketers (39%) were only “somewhat successful” using content marketing in 2021. About 33% were “moderately successful,” and 9% were “unsuccessful” altogether.

Content Marketing 45

Content Marketing Advertising Agencies Marketing & Strategy Content 45

KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

DECEMBER 2, 2021

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully. The Harris Poll and RedPoint recently teamed up to conduct the “Revisiting Gaps in Customer Experience” report, and statistics showed that only 49% of marketers are “very confident” in the quality of their customer data.

Statistics 225

Statistics Custom Publishing Marketing & Strategy Act-On 225

KoMarketing Associates

OCTOBER 20, 2021

As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives. DemandGen recently published “The Rise of the Front-Line Marketer in Our New Digital Selling Reality” report, and statistics showed that the majority of B2B marketers (63%) are still struggling to understand buyers’ changing needs and business requirements.

Personalization 220

Personalization Content Statistics Custom Publishing 220

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. BrandMaker recently published the “2021 State of Marketing Operations” report, and statistics showed that the majority of CMOs (51%) would like their team to better integrate their martech stack at some point in 2021.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

KoMarketing Associates

SEPTEMBER 9, 2021

Social media has become an intricate part of marketers’ overall strategies. Now, new research suggests that it has also evolved into a critical channel to help them throughout the COVID-19 pandemic. Shaped By recently published its “Perspective 2021” report, and statistics showed that over the last 12 months, enterprise marketers have had the most demand generation success with social media (46%) above all other channels.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

SEPTEMBER 8, 2021

As marketers look at how they intend on spending their budget in the coming months, new research indicates that social may be a key area of investment. Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

AUGUST 3, 2021

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. HubSpot recently published its “2021 State of Marketing” report, and statistics showed that among the majority of organizations (60% or more), social media is utilized as the primary approach to marketing.

Social Media 296

Social Media Social Marketing Media Marketing Budget 296

KoMarketing Associates

JULY 7, 2021

Despite the fact that marketers work to gauge the impact of their strategies, new research suggests that there is still room for improvement in terms of determining a return-on-investment (ROI). DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

KoMarketing Associates

MAY 26, 2021

Many marketers are already integrating artificial intelligence (AI) into their everyday strategies. However, new research suggests that they want to do so in order to boost creativity and personalize the customer experience. Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts.

Marketing AI 287

Marketing AI Customer Surveys Digital Transformation Marketing & Strategy 287

KoMarketing Associates

MAY 25, 2021

As marketers turn their attention to new initiatives to achieve their top objectives, new research indicates that influencer marketing is growing as a prominent, effective tactic. Linqia recently published “The State of Influencer Marketing 2021” report, and statistics suggest that back in 2020, the majority of marketers (48%) ran between one and five influencer marketing campaigns.

Advertising Benchmark 186

Advertising Benchmark Statistics Marketing Tactics 186

KoMarketing Associates

APRIL 21, 2021

Although many marketers have begun exploring content marketing to incorporate it into their strategies, new research indicates that those in the technology sector are lagging behind. The Content Marketing Institute, MarketingProfs and IDG recently released the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and statistics showed that only 41% of all technology marketers have a documented content marketing strategy.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169

KoMarketing Associates

APRIL 20, 2021

Although marketers have made it a point to begin launching more complex campaigns, new research indicates that they are struggling in this area for a wide array of reasons. The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

MARCH 24, 2021

Email marketing remains a highly effective channel for marketers, but new research shows that more of them are losing sight of the basics. As a result, messages are failing to reach their recipients’ inboxes. Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The results of February 2021 edition of The CMO Survey were recently published , and statistics showed that when marketers were asked to rank the degree at which digital marketing has contributed to their company’s performance over the last year (1-7 scale, 7 being the highest), the majority (32.5%) responded with 7.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. were “significantly affected” by the pandemic. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

NOVEMBER 24, 2020

Although mobile continues to grow in popularity among marketers and their customers alike, new research shows that mobile organic search has trended downward over the past quarter. Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter.

Organization 256

Organization Trends Gartner Mobile Marketing 256

KoMarketing Associates

NOVEMBER 19, 2020

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness. Kantar Media recently published its “Media Reactions 2020” report, and statistics showed that most marketers (55%) are going to place a greater focus on campaign effectiveness in the future as a result of the COVID-19 pandemic.

Marketing Report 215

Marketing Report Effectiveness Campaigns Marketing Budget 215

KoMarketing Associates

NOVEMBER 18, 2020

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme. COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. Whether it’s completely changing the messaging of a campaign, or simply figuring out how to work from home, the challenges have been real.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

KoMarketing Associates

OCTOBER 13, 2020

LinkedIn is one of the best places to attract and engage with a B2B audience. But it has a distinct culture. It’s not Facebook or Instagram. It’s not Twitter. If you want to do well on LinkedIn , you’ll need to customize the content you post so it appeals to a LinkedIn audience. Fortunately, that’s not hard to do. There are plenty of content types to create posts with, and plenty of approaches for LinkedIn posts.

Linkedin 295

Linkedin Webinar Metrics B2B Thought Leadership B2B 295

KoMarketing Associates

OCTOBER 7, 2020

Despite some of the challenges that come with content marketing, new research suggests that most marketers remain dedicated to this tactic, even amid the COVID-19 pandemic. Chief Marketer recently published its “COVID-19 Marketing Outlook” report, and statistics showed that before the pandemic began, most marketers (48%) said that content marketing was going to consume more of the marketing budget this year than it did in 2019.

Digital Asset Management 259

Digital Asset Management Marketing Report Content Marketing Content 259