Remove website html-a-href
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Interactive Email for Beginners: 7 Interactive Elements You Can Add to Your Emails Today

Litmus

It entices more subscribers to click-through—increasing the number of visitors to your website and/or landing page. taking them to a website or app), interactivity helps reduce friction, creating an overall better user experience. To create a truly memorable subscriber experience, you have to make your email stand out in the inbox.

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Frustrated by Blue Links in Email? Conquer Them for Good

Litmus

Over the years, we’ve seen multiple ways of handling blue links in HTML emails, from simple to complex. Website URLs. Blue links in email: They’re a helpful usability feature, but far too often cause headaches for email marketers looking to design thoughtful, on-brand campaigns. But which techniques work the best? Email addresses.

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Top 200 Google Ranking Factors: 2022 Complete List

seo.co

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. If you boil down Google’s Ranking Factors, it’s just math. What makes one site rank above another is simply based on a weighted calculation. What Are Google Ranking Factors?

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B2B SEO Strategies for Multilingual Web Content

KoMarketing Associates

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That said, several factors should be considered when implementing multilingual content in the B2B website. Multilingual Web Pages Across Regional Websites. Multilingual Web Page SEO Best Practices for Google.

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How to Fix Gmail Blue Links for an Email Dream Come True

Litmus

When Gmail spots an address or phone number in an email, it automatically adds an extra style declaration, which formats any link in the email as blue if it has no inline styles attached to it: ii a[href] { color: #15c; }. The a[href] is a CSS attribute selector. Both great for usability and accessibility.

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SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

There are several places internal linking traditionally occurs, particularly in a website’s navigational architecture. Here are the most common areas in a website for internal linking: Primary site navigation. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords.

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Web fonts: How to make them work perfectly in email

Litmus

Ok, maybe not hours, but most people spend a bit of time on it. Because, as big brands know, typography matters. And it matters in email. But accessibility matters, too. So stop trapping your message in images, and start using live text with web safe fonts and web fonts instead. That means these are fonts that are already installed on your computer.