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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.”  And no wonder.  “We went from zero to 20% to 30% of our opportunities in resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Not so with video

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. And on average, there’s a more than 40% uptick in traffic on websites featuring video, due to search. PR videos can make them aware.

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Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio


It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing. It can be a game changer for your business if you’re able to create your videos in-house. Your $1,000 Video Studio.

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Five Videos Every Company Needs


What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. By next year, approximately 86% of all content online will be video! People want more video. Here are five videos every company needs in 2016.

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B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

The State of Video Streaming

grow - Practical Marketing Solutions

There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. In recent months Meerkat (which was widely touted as 2015’s hottest app), Blab, Shomi, and various other video streaming platforms have folded. Video creators are noticeably upset.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist). My first “product video,” was in fact, a demo video.

Socialize your videos for business development


People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Use Video to Activate Other Media. On-demand product demonstration videos. Video blogs.

16 Video Marketing Benchmarks You Need to Know [Infographic]


Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. So how are you using video? How are your videos performing? So marketers like you can compare yourself to the average or even best-in-class video marketers. Share the Knowledge!

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

Story + Video = Powerful B2B Marketing


Well-produced video is a way to get peoples’ attention and hold it. Online video marketing professionals work with clients to uncover stories about their businesses. They then translate those stories into watchable videos that are effective sales tools. Storytelling with video delivers messages in a more interesting and concise way than other marketing vehicles.

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How to Write a Creative Brief for Your Next Video Project (with Template)


This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. have been creating marketing videos for more than six years. From my hard-learned experience, chances are high that a video project will get bogged down with re-shoots, re-edits and lots of finger pointing when it’s not anchored with a plan. What’s your goal?

How to effectively integrate video content onto your website


According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Link to other videos.

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Modeling B2B video content on micro-learning


You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering. What is micro-learning?

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B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

Why Video Is the Future of Content Marketing


Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. While it’s true that marketers understand why they should use this tactic, it’s also true that not all marketers using video are experiencing excellent results. Why Video Is the Future. Key Takeaways.

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How to Create Powerful Customer Testimonials Using Video


customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video? First things first, let’s figure out what a customer testimonial video really is, and how it can be used.

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How long should your online business video production be?


In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. Will people watch more than 30 seconds?

Video testimonials and video case studies are a great investment


If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. This makes now a time to get started or expand your business video content marketing strategy with customer case studies.  Like this post?

The State of Video Marketing 2017 [New Data]


It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. So, what of consumers?

[VIDEO] How to Get 30% Response Rates with Prospecting Emails


Watch the Video. Marketing Strategies Outbound Selling Sale Operations Sales Development Sales Strategies Video B2B Insights B2B Sales Insights Email Best Practices Good leads Prospecting Sales EffectivenessWhether you’re in sales or marketing , you’ve probably spent a lot of time thinking about your email messaging. What Makes a Good Prospecting Email. Building a Framework.

Engaging Early with Video Stories


They’ll meet with salespeople only when they’re ready […] The post Engaging Early with Video Stories appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Business Story Video B2B video marketing Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.

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Cost areas that make up a business video marketing communication


If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video


It’s no secret that marketers are investing more in online video than ever before. From creative video marketing campaigns to explainers, video ads, webinars, video blogs, customer stories and more, video is now a critical asset within the modern marketing toolkit. The largest B2B clients host more than 10,000 videos with no signs of slowing down.

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What Consumers Really Want From Your Video Content [Infographic]


Video content is no longer an option: It's a necessary component of any successful marketing strategy. Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Even though you know your audience wants more video content, you might not know exactly what they want. Video IGSSThe good news?

Can Your Video Content Strategy Benefit from 360° Video?

Content Standard

The rise of 360° video has been swift, and some brands have quickly gone all-in on this new form of content. Not surprisingly, marketers have quickly jumped on board, incorporating it into their video content strategy. 360° video’s ability to engage consumers through a positive brand experience is an asset many brands have been eager to leverage. Engagement is critical.

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Millennials Surprisingly Prefer News Articles Over Videos


This trend is far from a death knell for video, which continues to grow at an exceptional rate. But Pew’s study, along with last month’s Wall Street Journal report that revealed Facebook was critically overestimating video metrics, may suggest that the increase in video is more about supply than demand. The appeal of video is sensory.

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The Anatomy of Shareable Facebook Video

Content Standard

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. Maybe it’s time to bring your social media and video marketing strategy into the present day.

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Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. These are pesky words that often seem to crush video marketing dreams. Why Video Metrics Matter. Video and Your MAP: The Super Force!

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Why You Need to Focus on Video Marketing in 2017 [Infographic]


2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live , marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off. HighQ created the following infographic that illustrates why 2017 will be the year of video marketing.

#BADMarketing from Subway [Video]

Crimson Marketing

The post #BADMarketing from Subway [Video] appeared first on. Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ADFREAK ). BADMarketing

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The Dirty Truth Behind 60-Second Videos


For some reason, almost every video pro I talk to today is obsessed with video length. Let’s see what the data has to say about it… A Real-World Look: GoPro Short vs. Long Videos. To start the process I looked up some of 2015’s top videos ads ( Reel SEO has a great tally they run). The question is, why would longer videos get more views? But talk is cheap.

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Achieving Remarkable ROI with Your Business Story Video


Today, every marketing campaign should include well-made video. Business Story Video Visual Storytelling video marketing

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5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. Video Testimonials. Tutorials. Interviews.

Benchmarks for Video Marketing worth Celebrating


And that, victory-hungry marketers, is exactly why we surveyed hundreds of marketers leading the industry in video marketing: to learn what obstacles they’ve overcome, what types of videos they get the best results from, how their budgets are changing, and more deep, dark secrets of the well-accomplished. Your invitation to video marketing victory awaits! Spread the News.

Inside the Rise of B2B Video Marketing


A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. Video. We know what you’re thinking — do people really watch videos that relate to their jobs? Why is Video Taking Off in B2B Marketing? And the rise of video is even less surprising when you consider it in light of all the content we produce these days.

3 Reasons Video is a Phenomenal Sales Tool [Infographic]


Video! From grabbing more attention from the get-go to building stronger relationships throughout call cycles, video is definitely being infused into the modern sales process for all the right reasons. Check out this infographic we created in partnership with SalesLoft to see just how much you need video. And with good results. Want to spread the word?

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B2B Video Stories Achieve the Impossible


The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and benefits, AND  do it at a price that mid-sized businesses can afford. Video is an excellent medium for delivering stories, but it’s an art and a science to produce videos that will grab and hold attention. Watch this brief sample video to learn how we do it: By use of this code snippet, I agree to the Brightcove Publisher T and C.

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How to implement a Video 1st content marketing strategy that drives action


So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers.