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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.”  And no wonder.  “We went from zero to 20% to 30% of our opportunities in resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Not so with video

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Interactive video for sales just got a big boost from Apple


In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. Interactive video used to be hard.

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Socialize your videos for business development


People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Use Video to Activate Other Media. On-demand product demonstration videos. Video blogs.

How to effectively integrate video content onto your website


According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Studies have shown that blog posts with videos attract three times as many inbound links as blog posts without videos. Video + Blogging = Vlogging. Link to other videos.

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B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

Marketing Videos Too Costly? Build Your Own (Affordable!) Video Studio


It’s old news to you that video is a great tool to add to your marketing toolbox. But how do you justify the expense of hiring an outside agency for tens of thousands of dollars for one three-minute marketing video? Web videos are great for B2B marketing. It can be a game changer for your business if you’re able to create your videos in-house. Your $1,000 Video Studio.

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The State of Video Streaming

grow - Practical Marketing Solutions

There’s a lot going on in the video streaming world right now. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. In recent months Meerkat (which was widely touted as 2015’s hottest app), Blab, Shomi, and various other video streaming platforms have folded. Video creators are noticeably upset.

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Five Videos Every Company Needs


What comes to mind when you think about companies using video? For many people, the Dollar Shave Club video is high on the list. Many companies also use video to sell. But video can do even more for your company. By next year, approximately 86% of all content online will be video! People want more video. Here are five videos every company needs in 2016.

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The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)


Let’s move on to why we’re here: the biggest mistakes to avoid when making a product video. I can say that without a doubt, I am the utmost “mistake making” expert in the art of product videos. These mistakes have resulted in some of the most cringe-worthy videos out there (don’t try to find them, but trust me they exist). My first “product video,” was in fact, a demo video.

B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

How To Turn Video Marketing Into a Successful SEO Strategy


The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. For instance, we implemented a video SEO strategy for a local tennis club in Columbus.

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Cost areas that make up a business video marketing communication


If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options.

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Modeling B2B video content on micro-learning


You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering. What is micro-learning?

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Story + Video = Powerful B2B Marketing


Well-produced video is a way to get peoples’ attention and hold it. Online video marketing professionals work with clients to uncover stories about their businesses. They then translate those stories into watchable videos that are effective sales tools. Storytelling with video delivers messages in a more interesting and concise way than other marketing vehicles.

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How to Create Powerful Customer Testimonials Using Video


customer testimonial video entices your audiences, offers them a human story and a real person to connect with through voice, body language, emotion, and empathy. But what goes into a customer testimonial video? What are the secrets to crafting a strong video? First things first, let’s figure out what a customer testimonial video really is, and how it can be used.

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B2B Marketing Trends for 2016

Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. B2B Marketing. know which half."

Why Video Is the Future of Content Marketing


Are you using video in your content marketing efforts? Video leverages the power of sound, vision, and storytelling to bring your products and services to vivid life. While it’s true that marketers understand why they should use this tactic, it’s also true that not all marketers using video are experiencing excellent results. Why Video Is the Future. Key Takeaways.

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How to implement a Video 1st content marketing strategy that drives action


So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach. Why a Video First content marketing strategy makes sense. The reason a Video 1st content marketing strategy makes a solid investment is because we have become a society of viewers and not readers.

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Debunking myths around sales videos for business


In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. What makes up the cost of a video . Like this post?

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Increasing customer engagement with videos just got easier


Increasing customer engagement with video is not the same as upping the level of charm in the video. Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it.

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Two reasons to invest in online business video production


To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The reason is pretty simple – online business video marketing content gives them [decision makers at any stage, from lower level recommenders to ultimate budget holders] the most amount of information in the shortest amount of time.

3 Reasons Video is a Phenomenal Sales Tool [Infographic]


Video! From grabbing more attention from the get-go to building stronger relationships throughout call cycles, video is definitely being infused into the modern sales process for all the right reasons. Check out this infographic we created in partnership with SalesLoft to see just how much you need video. And with good results. Want to spread the word?

Engaging Early with Video Stories


They’ll meet with salespeople only when they’re ready […] The post Engaging Early with Video Stories appeared first on acSellerant Video Studios -- Stories Sell. Business Story Marketing Business Story Video B2B video marketing Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions.

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Millennials Surprisingly Prefer News Articles Over Videos


This trend is far from a death knell for video, which continues to grow at an exceptional rate. But Pew’s study, along with last month’s Wall Street Journal report that revealed Facebook was critically overestimating video metrics, may suggest that the increase in video is more about supply than demand. The appeal of video is sensory.

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Why You Need to Focus on Video Marketing in 2017 [Infographic]


2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live , marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off. HighQ created the following infographic that illustrates why 2017 will be the year of video marketing.

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5 Ways To Entice Customers To Be In Your Video Marketing Campaigns

Influitive b2b

With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I say, “singing”—about vain marketers. Content Marketing advocate video b2b marketing personalized video b2b marketing videos b2b video b2bmarketingzone creating videos examples of user-generated content making creative video content personalized video UGC ugc marketing UGC platform user generated content user-generated content campaigns user-generated content examples user-generated content marketing user-generated content websites video marketing video marketing campaign

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Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

by Amanda Batista | Tweet this Video marketing: You know you need it. And even when you do create cool brand videos loved by your team and audiences alike, you want to make sure that you can understand the video’s performance. These are pesky words that often seem to crush video marketing dreams. Why Video Metrics Matter. Video and Your MAP: The Super Force!

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Include video content in your buyers’ journey


With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” The study proved how powerful video content marketing is to core marketing objectives.

#BADMarketing from Subway [Video]

Crimson Marketing

The post #BADMarketing from Subway [Video] appeared first on. Have a safe Halloween weekend and eat all the candy (and burgers) you want. . ADFREAK ). BADMarketing

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The Dirty Truth Behind 60-Second Videos


For some reason, almost every video pro I talk to today is obsessed with video length. Let’s see what the data has to say about it… A Real-World Look: GoPro Short vs. Long Videos. To start the process I looked up some of 2015’s top videos ads ( Reel SEO has a great tally they run). The question is, why would longer videos get more views? But talk is cheap.

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Facebook May Have Just Ushered in a New Era for Mobile Video


In December, Zuckerberg made some telling remarks in a video chat with Sandberg: Facebook is a new kind of platform. On Monday, Recode reported that Facebook will begin sharing video ad revenue with media partners. The company paid an exclusive set of partners to post Facebook Live videos, but otherwise creators have seen exactly zero revenue. Here’s why. companies.

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Benchmarks for Video Marketing worth Celebrating


And that, victory-hungry marketers, is exactly why we surveyed hundreds of marketers leading the industry in video marketing: to learn what obstacles they’ve overcome, what types of videos they get the best results from, how their budgets are changing, and more deep, dark secrets of the well-accomplished. Your invitation to video marketing victory awaits! Spread the News.

Inside the Rise of B2B Video Marketing


A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. Video. We know what you’re thinking — do people really watch videos that relate to their jobs? Why is Video Taking Off in B2B Marketing? And the rise of video is even less surprising when you consider it in light of all the content we produce these days.

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Achieving Remarkable ROI with Your Business Story Video


Today, every marketing campaign should include well-made video. Business Story Video Visual Storytelling video marketing

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5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. Video Testimonials. Tutorials. Interviews.

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016


Every year we sit down and put together the best videos from the year that just passed. Or, maybe just spend another 15 minutes watching videos online? This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! This video is Dollar Shave Club meets Poo Pourri. Don’t worry.

B2B Video Stories Achieve the Impossible


The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. It’s challenging to produce videos that people will watch, that clearly communicate value propositions and benefits, AND  do it at a price that mid-sized businesses can afford. Video is an excellent medium for delivering stories, but it’s an art and a science to produce videos that will grab and hold attention. Watch this brief sample video to learn how we do it: By use of this code snippet, I agree to the Brightcove Publisher T and C.

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Tips for your professional B2B corporate video production project


Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. Two cameras.

Video Marketing How-To: Add Video to Your Email Campaigns


Welcome to another episode of Video Marketing How-To! This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly. Next, take a screenshot of the splash screen of your video, play button and all.

#BADMarketing from KAYAK [Video]

Crimson Marketing

Video: Courtesy of AdFreak/Adweek. The post #BADMarketing from KAYAK [Video] appeared first on. If we don’t use Kayak to book our vacations, we’ll miss out on all the best travel deals unless we dilate our pupils. Right… #BADMarketing. . BADMarketing

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