Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be self-produced or outsourced, posted to a third party, or directly on your website. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

Tagging 92

Tagging Youtube Marketing & Strategy User-Generated Content 92

Hubspot

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. Brands use videos to increase brand awareness.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 2012: Watch time.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 93

Youtube Guidelines Ideal Customer Profiles Profiling 93

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Well, YouTube is the world’s second most popular search engine. Over 2 billion people log into YouTube each month: nearly one-third of all internet traffic. If you’re just dipping your toes into YouTube, don’t worry.

Youtube 129

Youtube Keywords Research Effectiveness 129

Zoominfo

OCTOBER 5, 2021

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Optinmonster

DECEMBER 8, 2023

In our testing and research, we’ve considered factors such as: Ease of use Depth of features Lead-generation potential Responsiveness SEO friendliness Available integrations Let’s get started! Fast loading is pivotal for SEO and Google rankings, and it makes SeedProd-built pages very mobile-friendly.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. Wondering how to promote your website for free? Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Vidyard

SEPTEMBER 24, 2015

Those goals for most video projects, especially vlogs and explainer videos , are to aide with inbound marketing efforts (more traffic, increased conversions, higher engagement, etc.). Videos can leverage these SEO keywords just like your website copy can.

Video Marketing 108

Video Marketing Product Planning Marketing Analytics Tools 108

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Hubspot

JUNE 17, 2019

You can't deny that video is a vital part of any business's marketing strategy in 2019. In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

FMG Suite

APRIL 15, 2019

But one of the most valuable services we offered was video recording for financial advisors. Kirk Faulkner, Director of Marketing at FMG Suite, sat down with advisors throughout the conference to help them record an intro video for their website. What are Intro Videos? The Case for Intro Videos.

Video Marketing 60

Video Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 60

seo.co

FEBRUARY 8, 2022

No matter the root cause, if you want your content to start exciting people again, you’ll need to either: Completely re-write existing content that receives little or no traffic OR. The intro paragraph and section are completely altered. The impact of your old content will start to wane over time. It’s gotten stale.

SEO 98

SEO Content Dwell Advertising Mediums 98

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. A robust digital strategy includes investing in SEO, SEM, targeting, retargeting, blog presence, newsletter strategy, organic media, and so on. Here the most compelling #stats to guide your career.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” But even in the age of social media and video, blogging is still a great strategy for making money. Learn more ways to grow your email list with our complete guide. Run Paid Ads.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

seo.co

MAY 10, 2021

What is “White Hat” SEO? SEO is a duality – there’s good SEO and bad SEO. Bad SEO is considered “black hat” while good SEO is considered “white hat.” What’s wrong with “Black Hat” SEO? And that’s exactly what you need for a successful SEO campaign. Impeccable quality content creation.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Start with broad topic clusters and work your way down to specific videos.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

SmartBug Media

MARCH 19, 2021

Whether you are completely new to the world of inbound marketing or have been practicing this methodology for years, these resources will help you stay up to date on all the latest trends. The Ultimate Guide to B2B Marketing in 2021. 8 Really Cool Ways to Use Video in Email Marketing. Must-read articles: Are Blogs Dead in 2021?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It offers a road map to navigate success through the competition.

Case Study 90

Case Study Case Studies Work Management Studies 90

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Optinmonster

MARCH 21, 2024

How Google Ads Retargeting Stands Apart Google Ads retargeting distinguishes itself through its integration with the extended Google ecosystem, including Google search engine results, the Google Display Network, and YouTube, among others. Do you want to learn about Google ads retargeting, more commonly known as just remarketing?

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Sprout Social

MARCH 8, 2019

To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

The Marketing Blender

APRIL 22, 2022

You will need to develop a complete digital marketing plan if you are to meet your business goals. You should create a digital marketing plan that includes paid advertising, video marketing, social media marketing, and content marketing. Our Services. . See Our Work. . Who We Are. . Resources. . Contact Us. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. Video has long been touted as one of the biggest things in marketing. In short, video is convenient, video is valuable, and video is fun.

Video Marketing 288

Video Marketing Content Marketing Planning Youtube 288

Magisto

JANUARY 13, 2020

If you are creating stories, you should read The Complete Creative Guide -Instagram Story Dimensions. Podcasts are not as searchable and discoverable as a YouTube video, for instance. Here we are, it is finally 2020, the beginning of a new year and a new decade. And we’re here to help! Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

seo.co

OCTOBER 4, 2022

The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience , TikTok is a great marketing channel. What is TikTok?

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Businesses that have fully adopted video are constantly coming up with new ways to make meaningful connections with their audiences through video content. Why Video Content.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This is a huge mistake as a worthwhile video strategy doesn’t end at the top of the funnel if you’re trying to realize ROI.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

BenchmarkONE

FEBRUARY 3, 2022

If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75