Vidyard

JUNE 21, 2018

But they’re also a little shy… Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. This is where video comes to play. Did Your Prospect Ghost You?

Video Marketing 62

Video Marketing Webinar Metrics Sales Cycle Validation 62

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. If your website offers an overview of your product, your lead magnet could offer a full product demo video. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Webbiquity

APRIL 18, 2023

Use Video Content on Your Site More visuals and less text is the latest trend in marketing, especially in B2B. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. You can provide different types of videos , from background videos on the front page to product demos.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. It allows businesses to manage digital content, including images, videos, audio files, and more. Guest post by Jonathan Liebenberg.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

SendX

SEPTEMBER 30, 2020

And one of the most engaging content you should consider adding to your email marketing campaign is video. According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. That's why they need to marry email and video. Let's dive in!

Email Marketing 293

Email Marketing Video Marketing Best Practices Click Rate 293

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Biznology

MARCH 3, 2022

A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for. Conversational Video.

Video Marketing 192

Video Marketing Conversion B2B Sales Rules 192

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 127

Barriers Branding Brand Identity Content 127

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Luckily for marketers, lead scoring exists. No guesswork, no gut instinct — it’s all in the numbers.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared. Video sharing resources.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. Both buyers and sellers agree on the value of product demos. When possible, the best approach is to give buyers control of how they experience the demo. They also need to embrace mobile-friendly media including video and podcasts. as opposed to products.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Biznology

JUNE 23, 2021

Because video is often the most efficient way to deliver information, many of these assets will be videos. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Heinz Marketing

MARCH 29, 2022

Why Incorporate Video? By putting the attention-grabbing word “Video” in the subject line, and then delivering on that promise with a short, punchy, attention-keeping video. Moreover, people retain up to 95% of information shared in video format vs. just 10% of information shared in written format. Video Selling.

Sales Cycle 105

Sales Cycle B2B Sales Video Marketing B2B 105

Biznology

MAY 26, 2021

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Tiresome or not, online meetings are videos. The How-to Video. Everyone has been buying more stuff online and viewing product demos to see how things work.

Video Marketing 197

Video Marketing Storytelling Planning Social Media 197

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Paid Search Agency 112

Paid Search Agency Features Personalization Ads 112

Biznology

FEBRUARY 25, 2021

This will demand superior video support to capture attention. More compelling, accessible product demos. Most tech companies do online demos now. Expanding video libraries through re-use. The year of nerdy (but not boring) videos. These nerdy videos can’t be too sales-y. But they can’t be boring, either.

Product 118

Product Consulting Paid Search Agency Demand 118

SmartBug Media

MAY 6, 2021

In today’s world, most businesses can and should include a video marketing strategy in their overall marketing plan. In fact, if you consider content marketing as the cornerstone to reaching your marketing and business goals, you should be including video in your overall content strategy. Video Marketing Strategy #1: Demo Requests.

Video Marketing 132

Video Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 132

Biznology

FEBRUARY 10, 2021

This will demand superior video support to capture attention. More compelling, accessible product demos. Most tech companies do online demos now. Expanding video libraries through re-use. The year of nerdy (but not boring) videos. These nerdy videos can’t be too sales-y. But they can’t be boring, either.

Paid Search Agency 129

Paid Search Agency Consulting Demand Video Marketing 129

ClickZ

JUNE 19, 2023

Google Analytics 4 puts event tracking front and center, empowering businesses to monitor a range of user interactions, from video engagement to file downloads. By expanding event tracking, GA4 offers unparalleled insight into user behavior beyond basic pageviews and sessions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JUNE 1, 2020

For many sales professionals, appearing on-camera in video meetings is now a big part of the job. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Visual content to insert into video meetings. Realistic demos. Multiple talking heads on a small screen?

Video Marketing 129

Video Marketing Screencast Webinar Metrics Segmentation 129

Biznology

SEPTEMBER 3, 2020

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? That’s why “explainer” videos are still around.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Content Standard

NOVEMBER 17, 2021

Are you getting the most out of your video content? You may have produced a solid suite of videos that successfully reach and engage your intended audience, but how many versions of those videos have you created? Have you planned ways that those or complementary videos can actually help convert and even retain your customers?

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Drew Neisser

JANUARY 12, 2024

Want to win with video? We cover the 4 Es of great videos, why you need a “watch demo” button on your website, how video enables personalization to a whole new level, and a whole lot more. What You’ll Learn What makes a great B2B video B2B video production lessons from… TikTok?

Video Marketing 52

Video Marketing B2B Marketing & Strategy B2B Marketing 52

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Next, check out demo videos to see innovations in action. Our demo video playlists, found on the Spring ’22 release marketing website , showcase how you can utilize some of our top new features and updates. Watching demo videos provides an easy way to see new innovations in action.

Advertising Agencies 98

Advertising Agencies Features ROI Video Marketing 98

Martech

APRIL 19, 2024

For that reasons, Schiele likes to use social media platforms as a distribution channel for content, and then re-market to the audience on platforms like LinkedIn and Facebook with an offer for a demo. We’ve come into accounts spending a bunch of money [on LinkedIn] and not getting any demos,” Schiele said.

Lead Gen 114

Lead Gen Paid Content Social Media Sales Qualified Leads 114

Vidyard

JULY 28, 2021

Book a Demo.” But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. When you finish watching a video, how often do you pore over the rest of the page to find the CTA? Many viewers are gone the moment the video ends. How to Use Video CTAs on YouTube 4.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MAY 21, 2021

One of the last (and most important) steps to include in any video is the call to action (CTA). If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). What is a Video CTA? Do I want the viewer to watch more of my videos?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

JANUARY 8, 2024

Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. Interactive Webinars and Virtual Product Demos Webinars can be an excellent stand-in for prospects who want to avoid 1:1 sales calls.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

BenchmarkONE

NOVEMBER 10, 2022

Video Funnel. The video marketing funnel is designed to convert prospects to customers through videos. To do this successfully, you have to create videos that will attract, educate, engage, and convert your leads at every stage of their journey. People love video content because it’s entertaining and simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74