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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

One secret that is getting out is by leveraging B2B licensed content. What is B2B Content Licensing? B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Why Leverage B2B Content Licensing—Especially Research Licensing? Here are four reasons.

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5 tips for successfully adding martech to your stack

Martech

Validate the products’ maturity and whether it was newly acquired Many large martech companies have grown by acquisition. It’s important to validate its maturity and get specific examples of how it can solve your capability needs. If it’s not, the time and expense may not be worth it.

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Survive and Thrive: Manage Your Marketing Budget Through Tough Times

Heinz Marketing

Always a big culprit in extra spending here are tools and licenses. Are there employees with licenses who are no longer at the organization, or that don’t use the tool? In addition, look at opportunities to share licenses. Are there things that are not used by your team any longer?

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

I think we can safely say her predictive insight has been thoroughly validated. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. She and I wrote a joint article for Harvard Business Review in 2014 explaining the dynamics driving that shift. Who is… The Shadow?

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

Given social media platforms gather user information, track behavior and have license to use your visual assets, it’s easy to see why these regulations exist. But one critical nuance many organizations miss is that you should also refrain from validating PHI. It could be a HIPAA violation.

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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . * High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. Even then, success with email programs can often be a long-term proposition.

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Beyond Paperwork Purgatory: Streamlining Amazon Seller Account Verification With Marketing Tech

Valasys

Primarily, Amazon requires you to present a valid national ID card and comprehensive financial statements as part of the required documents for seller identification verification. If you’re providing a business license, it should clearly display your business’s legal name, address, and the type of business you’re operating.

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