SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Use this process to identify a competitor’s messaging, structure, and tone. You can also use advanced Google search operators to find competition.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Marketing Insider Group

JANUARY 24, 2023

Quick takeaways: Tap into B2B Influencers to support your marketing in authentic ways. B2B Influencers The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Webbiquity

FEBRUARY 7, 2023

Data storytelling is the art of using data to tell a compelling and engaging story. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. Find your story. Find relevant data.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Contently

FEBRUARY 8, 2022

People trust consumers (and even influencers), not companies. Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. Big brands use this strategy because it works. I know what you’re thinking. Never Nike.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. Corkcicle has successfully leveraged its creator content outside of the social walled gardens using Spaceback.

Barriers 127

Barriers Brand Identity Branding Content 127

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Social Media 96

Social Media Template Media Terms and Conditions 96

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Marketing AI 75

Marketing AI Advertising Agencies Planning Work Management 75

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Media 94

Media Viral Marketing Case Studies Youtube 94

Martech

DECEMBER 27, 2023

Yet, sometimes it takes a lot of failures before you find the right balance. Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust. It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Thinkers360

APRIL 18, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. Thinkers360: Tell us a bit about your background and areas of expertise. People shouldn’t feel excluded just because they’re not physically in the room.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. You can use industry-standard keywords and grab attention with your distinct achievements. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Meanwhile, when it comes to AI in social media marketing, marketers harness AI’s power for content generation, social media monitoring , ad management, influencer research, and more. Let’s shed more light on it’s use cases.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. We tie into your marketing strategy, find low-hanging fruit, and grow your awareness, engagement, and MRR with proven SEO strategies and revenue-focused content.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Top Rank Marketing

NOVEMBER 3, 2023

Social Media Today U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally September marked the third consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 108

Trust Marketing B2B Marketing Linkedin Advertising Agencies 108

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. They use algorithms to analyze a variety of data points (i.e.,

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing AI Profiling Personalization 108

B2B Marketing Directions

APRIL 7, 2024

The American Psychological Association defines a halo effect as, "a rating bias in which a general evaluation (usually positive) of a person, or an evaluation of a person on a specific dimension, influences judgments of that person on other specific dimensions." I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The B2B sales space is changing.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Sprout Social

APRIL 25, 2024

Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. Download the template 2. Download the template 6.

Social Media 79

Social Media Template Work Management Marketing Management 79

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. oliviadirienzooo ♬ RGF – Macky Zoo ?

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Improved influencer engagement and amplification? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Optinmonster

APRIL 3, 2024

There are various types of outreach emails, including link-building requests, guest post proposals, and influencer collaboration invitations. Outreach emails are crucial for several reasons: Building Relationships: They help you connect with industry influencers and potential partners. Is the influencer too big?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Stevens & Tate

SEPTEMBER 13, 2023

In the sections below, we’ll discuss influencer marketing and how influencer collaboration with the right influencers can be a recipe for business success. You’ll also learn how to maximize influencer collaborations and make this marketing strategy work for you. Choice of influencer. Online presence.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

SmartBrief - Marketing

DECEMBER 4, 2023

However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

API 92

API Gartner Paid Search Agency PR 92

Brandwatch Marketing

FEBRUARY 20, 2024

Maybe your aim is measuring the success of a campaign you’ve launched or it could be finding brand influencers. Find out the obligations you’re tied to when signing up. 7) Test and compare Snoop around for demos and free trials to get a better insight into each tool and explore its ease of use.

Social Media 91

Social Media Budget Programs Tools Media 91

SocialPilot

JANUARY 21, 2024

It’s not just about having a social media presence but about using it smartly to give your hotel that extra edge. Leveraging Influencer Marketing Another crucial cog in the wheel of hotel social media marketing is the role of influencers. They add an authentic voice to the brand and expand its reach to a wider audience.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92