YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
Google integrating G+ Pages and YouTube Channels
MAY 13, 2014
It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Case in point, my own vanity URL for my Google+ profile is not only plus.google.com/+ChrisAbraham but is also google.com/+ChrisAbraham too. Google+ as Social Layer. Good luck, Tiger!
4 Ways to Improve Your YouTube Channel
MARCH 16, 2015
Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business. If someone is surfing around your YouTube channel, he or she is already interested in what you have to offer.
Why every business needs a social media business audit
FEBRUARY 17, 2017
YouTube. Are all the descriptions, bios and URLs uniform? Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have toï»¿ link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading.
Making Social Media Your Own: A Guide to Vanity URL Customization
NOVEMBER 12, 2013
Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . What difference does a custom URL make? On their vanity URL support page, Faceook lists a great example of an automated URL address [link] that is hard to navigate, later being customized to be [link]. Enter your desired custom URL and search for availability.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.
YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Buzz Marketing for Technology
JULY 22, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality.
YouTube - What is LinkedIn? Part 2
Buzz Marketing for Technology
JULY 2, 2008
Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! URL: Customize. YouTube. YouTube Handbook. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. Share. Favorite. link].
The future of Twitter is as a protected essential public utility
FEBRUARY 14, 2017
And then there’s YouTube, too, right? So, aside from the fact that the Twitter handle has become a de facto internationally-recognized contact number second only to the URL, there are other sexier and stickier channels that people devote a lot more time to. This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Know why?
If you post it will they come?
JULY 19, 2016
Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeAnd so does everyone else, including mainstream media.
My online influencer research and engagement process
JULY 28, 2015
I upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big. So, to me, Inkybee is the best research tool.
SEO for YouTube: How to Search Optimize Video for B2B Marketing
MARCH 2, 2012
Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube. Title & Description. Popularity/Views.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section is the content type: news releases, bios, images etc.). by TomPick and guest blogger Maria Verven.
13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
It's All About Revenue
FEBRUARY 7, 2013
Use it to convert files from URLs, as well as videos, which are then sent to you via email. YouTube - By creating a YouTube video page, you can centralize the great video content you spend time and money on to engage with prospects and customers ( and you can check out the latest viral must-see, while you’re at it.). by Amanda Batista | Tweet this. Marketing Efficiency Bit.ly
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Track shares, likes, tweets, and more for any URL. 1) Socialbakers. 2) Netvibes.
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. by Jon Miller Online video is exploding. No problem.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
9 Types of Interactive Content for Innovative Lead Gen
SEPTEMBER 27, 2016
Or YouTube videos. Another way to make videos interactive is to add YouTube annotations. These are basically little tags embedded in your YouTube videos that let users bounce around from video to video – or to one exterior URL. That URL could be a lead generation landing page you specify. Here’s a detailed tutorial on how to create YouTube annotations.
Once is Never Enough: How to Repurpose Content Like a Boss
JANUARY 26, 2016
A short video on YouTube. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. You saw Jay Baer publish his videos on Facebook, YouTube and his own site. Don’t change the URL.) If you republish your blog posts on other sites, make sure the publisher uses a rel=”canonical” meta tag that points to your original URL.
5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
Modern B2B Marketing
MARCH 23, 2017
Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. At a minimum, you’ll need to add schema markup for the title, description, thumbnail, and either embed- or content-URL for each video. How Does Google Rank Videos? Similar , but not identical.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. And use video. Want to know more? TopRank ). TopRank ).
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Pretty much all of these tools will track rankings over time for multiple keywords on multiple engines for multiple URLs; some provide extra features like keyword suggestions, geo tracking (the ability to view rankings as if one were searching from any specific city, or on various country-specific search engines), and separate tracking for mobile and desktop search rankings. 1) SerpBook.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Enter a URL or small list of keywords and get hundreds of suggestions for related search phrases, along with the monthly search volume and level of paid search competition for each term. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!, And of course, keyword stuffing, as an SEO tactic, is long dead. 4) Soovle.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
While you can catch it now on YouTube, the ad was only broadcast twice – once in 10 smaller local markets (think Twin Falls) on the last day of 1983 (to qualify for awards), and then in the Super Bowl.Yet its anti-conformity message is still a beacon for many. And our social media presence is consistent from Facebook to YouTube.”. bitly) to make that URL bite-size. Book club.
QR Codes: Is Your QR Code Secure?
PWB Marketing Blog
AUGUST 19, 2011
So, the code will encode bits of data that represent a website URL. Scan your code and see which URL shows up first on the phone…is it your website URL or another site? If it’s your URL, then you are OK. Same URL Different QR Code. Be advised that QRStuff.com and QRCode.kaywa.com create QR codes that look different even though the URL is the same.
Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
DECEMBER 7, 2016
Scanning the code led customers to a YouTube video that featured staffers expressing their sincere gratitude to their customers. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Use customized URLs to track results so you know where leads are coming from and can iterate based on these results moving forward. For example, “Download this white paper by visiting this URL or using a QR code.”. After all, most your customers are using digital channels. Why send a $20 bill?
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Whatever Google product you touch: YouTube, Gmail, Drive, etc., Whatever Google product you touch: YouTube, Gmail, Drive, etc.,
Making the Case for Content Marketing: Research & Statistics
OCTOBER 27, 2015
SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. Youtube is also joining the ad-free experience by launching YoutubeRed. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Here’s a big push in the right direction–good luck making the case! Content gains trust.
Paid Advertising 101: Understanding the Basics of Advertising on Social Media
NOVEMBER 6, 2015
Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Now that we’ve reviewed the big picture process of advertising on social media, let’s take a quick spin through some of the high points of advertising on each of four major social networks—Facebook, Twitter, LinkedIn, and YouTube. URL (website people visit once they click on your ad). Advertising on YouTube. increase from 2014. billion, representing 16.0%
Can you repurpose content?
FEBRUARY 8, 2016
Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. For instance, take a post on the daily routines of successful people.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. And are your website URLs optimized? But change is.” Image credit: Stone Temple Consulting.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
Pass on links and snip your URL’s! Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums.
Internet marketing abhors a closed door so open a window
JUNE 2, 2015
Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. YouTube. Summary : Never paint your visitor into a corner.
4 Ways to Make Your Video Content More Measurable
Modern B2B Marketing
APRIL 22, 2016
For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. By adding a link as a call-to-action at the end of your video, you can track exactly how many conversions your video generated using a unique URL. Engage