Vidyard

NOVEMBER 1, 2013

I’m often asked to share my thoughts on the current state of the industry, so this week I put together a short SlideShare about both the current trends and a few of my predictions for the future: Trends in Video Marketing from Vidyard What’s very clear is that technology is changing the possibilities in our industry.

Trends 51

Trends Video Marketing Paid Search Agency Work Management 51

Vidyard

MAY 24, 2017

The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard. The future of marketing technology and the role it will continue to play. How video impacts the sales cycle from a process perspective. Interested? Of course you are! Check out the full interview below.

Top of Funnel 91

Top of Funnel Video Marketing Trends Storytelling 91

Vidyard

NOVEMBER 15, 2018

More Information: Learn More: [link] Three Exciting B2B Video Trends for 2019: [link] Vidyard App Directory: [link] Personalized Video Inspiration Hub: [link] About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 56

Enterprise Management Video Marketing Trends Personalization 56

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

JUNE 10, 2014

Historically advertising has been funny, clever, sarcastic, or serious, but today we’re seeing a different trend. But something else is going on with the trend now known as sadvertising. The share-factor is a major reason this trend is so popular right now. Storytelling. Visual storytelling. Emotional storytelling.

Trends 50

Trends Storytelling Fulfillment Buzz 50

Vidyard

JUNE 8, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

Vidyard

SEPTEMBER 27, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

JULY 29, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Practices 96

Practices Examples Best Practices Outreach 96

Vidyard

MAY 19, 2022

Key Findings from the 2022 Report Some of the key findings and year-over-year trends from the 2022 Video in Business Benchmark Report include: High Tech continues to be the leading industry for video creation, with publishing volume up 51% compared with the previous year and an average of nearly 900 videos created per organization in 2021.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

OCTOBER 28, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

JANUARY 24, 2022

It’s a great way to stay on top of big news and trends in the sales world and to discover actionable tips while also getting in a good laugh. Listen if you want to laugh, learn, and maybe even cry as Travis explores the latest trends in customer engagement. Full Funnel. Look no further.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Vidyard

APRIL 26, 2022

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 How to Take Advantage of Video Trend #1 1.1.1 Innovators Leading the Charge With Video Trends 2. Video Trend #2: Post-Sale Teams Embrace Video 2.1 How to Take Advantage of Video Trend #2 2.1.1 Innovators Leading the Charge With Video Trends 3.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. User-Generated Video Trends by Month 1.2.1 Video Creation Trends by Industry 1.3.1 User-Generated Video Creation Trends by Industry 1.4.1 Produced Video Trends by Industry 1.5.1 Video Creation Trends by Company Size 1.6.1

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

MARCH 23, 2021

With where we see the trends taking us , that trajectory isn’t expected to slow down. User-Generated Video Trends by Month 1.2.1 Video Creation Trends by Industry 1.3.1 User-Generated Video Creation Trends by Industry 1.4.1 Produced Video Trends by Industry 1.5.1 Video Creation Trends by Company Size 1.6.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Vidyard

JULY 27, 2022

Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Trends in Resources Used for Video Production 1.6.1 Trends for Different Types of Business Videos 2.1.1 Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 79

Response Rate Video Marketing Click Rate Public Relations 79

Vidyard

SEPTEMBER 28, 2018

but marketing trends tend to keep moving forward. And video trends for B2B organizations are no different. Jay Baer shared an insider look at the B2B video trends marketers need to know in one of his webinines. Marketing trends reports are positively FULL of calls to go mobile, optimize for mobile—mobile, mobile, mobile!

Trends 111

Trends Video Marketing Top of Funnel B2B 111

Vidyard

FEBRUARY 2, 2018

Looking at Macro-Level Trends. I always recommend doing is making sure that periodically you’re looking at the macro-level trends around your overall video views and video engagement time across your entire library of videos.

Analytics 96

Analytics Optimization Top of Funnel Video Marketing 96

Vidyard

SEPTEMBER 22, 2021

But video is helping to curb this trend. For more insights on video trends and to dive deeper into the data, please download the complete Vidyard State of Virtual Selling Report. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

MARCH 8, 2016

As we prepare for the third and final lap of Q1, many marketers are triple-checking that they’ve properly planned to stay on the cusp of marketing trends. Trends that are not fads, but game-changers. Trends like interactive content and hyper- personalized experiences.

Top of Funnel 50

Top of Funnel Planning Video Marketing Advertising Mediums 50

Vidyard

DECEMBER 20, 2019

With the accelerating trend of the world’s most innovative businesses turning to video to power their marketing, sales, and internal communications strategies–tomorrow, that number is on a trajectory to exceed 1 billion,” says Michael Litt , CEO, and Co-founder of Vidyard.

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Vidyard

SEPTEMBER 14, 2021

In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect. Clients now expect to have services delivered virtually, quickly and efficiently.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Vidyard

FEBRUARY 20, 2018

This pair of sensational salespeople discusses what’s changing in sales development, why video is such a hot sales trend, and the continued importance of the human element in sales. Why is video such a hot sales trend? Barrows Consulting who provide sales training to some of the fastest growing tech companies.

Features 56

Features Video Marketing Cold Calling Outreach 56

Vidyard

JULY 19, 2018

We look at how many videos they are publishing on a monthly basis, what sort of trends we are seeing in different industries, how long the videos they publish are, how long people are actually watching. ” – Rene Lego, Director of Video at SolarWinds What’s the best approach for B2B video creation?

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

JANUARY 5, 2021

Develop a hypothesis that you’ll be able to verify or disprove by gathering sales metrics and running them through analytics to track the trends. Seeing data presented in image form (and being able to dive in to explore nitty-gritty information beyond surface-layer visualization) can help you spot trends you wouldn’t notice otherwise.

Analytics 95

Analytics Top of Funnel Work Management Marketing Management 95

Vidyard

DECEMBER 20, 2019

With the accelerating trend of the world’s most innovative businesses turning to video to power their marketing, sales, and internal communications strategies–tomorrow, that number is on a trajectory to exceed 1 billion,” says Michael Litt , CEO, and Co-founder of Vidyard.

Paid Search Agency 65

Paid Search Agency Press Linkedin Video Marketing 65

Vidyard

APRIL 4, 2018

What do the latest trends in B2B marketing and sales tell us about the future of video? A third major trend that TOPO called out was the continued movement towards storytelling as a way of engaging buyers. Let’s rewind and replay what we saw at TOPO Summit through the video lens. We are in the Golden Age of Revenue.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77

Vidyard

DECEMBER 17, 2019

What’s causing this trend? Use tools like Google Trends to look up the types of searches your audience is conducting, or which queries have the biggest search volume. There’s a how to video for everything! Those videos are more than just search engine window dressing. Search to see what content is already ranking for your idea.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

NOVEMBER 15, 2018

“Video has become the most effective way for our customers to engage with today’s audiences and build more personal connections, and we don’t see that trend slowing down anytime soon. It’s great to be recognized for our focus on innovation, culture, and customer centricity in the work we do each day.”

Companies 86

Companies Work Management Lead Scoring Lead Ranking 86

Vidyard

JULY 16, 2018

Here are the types of videos that are trending on the hub right now: All marketing use cases Sales outreach Customer success Culture spotlights Support videos Plus, some fun, wild, and wacky stuff Enjoy the hub, and let us know what you think!

Creativity 65

Creativity Video Marketing Outreach Communities 65

Vidyard

MARCH 1, 2016

Use Google Trends , sign up for Google alerts , or try other tools that will help you stay on top of industry trends, and create branded video content related to trending topics as they happen. Despite the numerous other social networks that have emerged, we still spend an incredible amount of time on Facebook.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

JANUARY 24, 2017

How many videos are they publishing each month and what trends stand out for different industries and company sizes? To help answer these questions and many more, Vidyard has released its 2017 Video in Business Benchmark Report offering unique insights and trend analysis data from across its global customer base.

Advertising Benchmark 50

Advertising Benchmark Video Marketing Paid Search Agency Stats 50

Vidyard

JANUARY 5, 2021

Develop a hypothesis that you’ll be able to verify or disprove by gathering sales metrics and running them through analytics to track the trends. Seeing data presented in image form (and being able to dive in to explore nitty-gritty information beyond surface-layer visualization) can help you spot trends you wouldn’t notice otherwise.

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80