MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JUNE 25, 2015
[Trade Show] Start engaging from the first click in the Customer Journey
Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. Shows/Direct Mail, Customer Call Centers, Retail Outlets. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. general way.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Trade Show] Spark New Results from Your B2B Marketing at Mid-Year
What do studies show that they might need or want but don’t know it? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing.
VIEWPOINT | TUESDAY, JUNE 30, 2015
[Trade Show] Status quo, you know, is Latin for 'the mess we're in.'
Listen to presentations at trade shows. This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem. Salespeople consistently say that they do not get enough qualified leads. The result? How to Fix It in Six Simple Steps.
WEBBIQUITY | TUESDAY, JUNE 30, 2015
[Trade Show] Five Intriguing Inbound Marketing Stats [Infographic]
However, both groups are in rough agreement regarding the importance of email, PPC advertising, and trade shows. Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” activities. Courtesy of: Akken Cloud.
MARKETING ACTION | MONDAY, JUNE 29, 2015
[Trade Show] SEO for Alternative Content Types, Part 5: Questions and Answers
If it’s going to be an interview at a trade show or whatever, and it either actually was impromptu or it was designed to seem impromptu, sometimes they actually expect it to have been shot on an iPhone or an Android phone or whatever. So is Google for instance prioritizing showing video search results to desktop browsers?
BIZNOLOGY | FRIDAY, JUNE 26, 2015
[Trade Show] Five B2B marketing beliefs and trends debunked
Whether it’s a visit to the booth at a trade show, live seminars, or even a phone call to the company, the offline human element is still critical to the buying process, and not just at the end. First a disclaimer – I’m an “old” salesperson! B2B is a market. Why am I pointing out the obvious? Yay for Sirius and their smart people!
MARKETING ACTION | WEDNESDAY, JUNE 24, 2015
[Trade Show] Big Data Can Help Your Email Deliverability
Type of opt-in – webpage, sign up, paper, verbal, trade show. 3. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Regardless of CASL, there is certain information all marketers should be storing about their email recipients, at a minimum. Here’s the data you need to capture and store: 1. Box. 2.
LEADERSHIP | TUESDAY, JUNE 23, 2015
[Trade Show] Is Your Customer in the Driving Seat?
Sort of like the Undercover Boss show. You want to experience the joys and pains your customers do when they interact with your brand in any way; offline, online, over the phone, in-person, at a trade show, and in any other manner. Let’s compare Indy car racing laps to your buyers’ journey. They can’t afford one wrong turn.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 22, 2015
[Trade Show] Trade Shows Can Work!-new idea!
Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work! I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts.
MARKETING ACTION | THURSDAY, JUNE 18, 2015
[Trade Show] Five Areas Where B2B Marketers Can Leverage Big Data
With that in mind, here is my list of the areas that show the greatest promise with big data for B2B marketers: 1. Examples include the return on PPC spend or trade show attendance. Big data is now the “New New Thing” in marketing and companies big and small are scrambling on what to make out of this emerging hot subject.
HUBSPOT | TUESDAY, JUNE 16, 2015
[Trade Show] 862 Hours of Inbound Marketing: A Statistical Analysis
We haven’t done trade shows, PPC, paid ads, or anything else to grow leads. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). This concept absolutely applies to inbound marketing. What I Gathered From HubSpot. It’s simple.
KOMARKETING ASSOCIATES | TUESDAY, JUNE 16, 2015
[Trade Show] How B2B Advertisers Can Leverage Callout Extensions for Better Ad Messaging
Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. His post did an excellent job explaining some of the features and benefits that the callout extension has to offer. Final Thoughts.
MARKETING CRAFTMANSHIP | THURSDAY, JUNE 11, 2015
[Trade Show] Checklist Marketing: Too Many Shoes in Your Suitcase?
Trade Show…check. For example, to benefit from your published bylined article in a trade publication, your strategy might include sending a reprint of that piece (along with a non self-serving cover note) to targeted audiences, as a means to generate the awareness and conversations that precede transactions. White Paper…check.
NUSPARK | WEDNESDAY, JUNE 10, 2015
[Trade Show] A Guide to Email Subject Line Creation to Optimize Open Rate
It does not include sitting in a booth in a trade show for several hours. Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. Generating leads involves building trust.
MARKETING ACTION | MONDAY, JUNE 8, 2015
[Trade Show] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. That includes video, infographics, images, PDFs, and more. Part one sets up the context and key points of alternative SEO. Prospects. Customers.
B2B MARKETING TRACTION | THURSDAY, JUNE 4, 2015
[Trade Show] 30 Creative Ideas for Your B2B Video Marketing
If you do physical testing of a product you may be able to show a test of an actual product. You might want to show the process of what you do once a customer orders your product – from order to delivery. Or, show how you package your product. Take a video of a customer service call to show how you solve customer problems.
YOUR SALES MANAGEMENT GURU | MONDAY, JUNE 1, 2015
[Trade Show] Trade Shows Don’t Work
. Trade Shows Don’t Work. have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.
VERTICAL RESPONSE | THURSDAY, MAY 28, 2015
[Trade Show] 5 Ways to Get More People to Read Your Emails
Consider offering a special promotion or a giveaway to show how much you value your audience. Whether you’re hosting an event or attending a trade show, you can always invite your customers via email. 4. Wouldn’t it be nice if your customers or clients read every email you sent? It would be amazing, right? Humor.
THE EFFECTIVE MARKETER | WEDNESDAY, MAY 27, 2015
[Trade Show] A Primer on Sales Competitive Battle Cards
Example <competitor name> filetype:pdf (as in ‘acmesoft filetype:pdf’) will show only PDF files with the competitor name. have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Trade Show] 33 Inspiring B2B digital marketing case studies
Video is part of the mix too, to develop high value conversations, and this rolls over into trade show attendance. Leads increased significantly while trade-show costs decreased 75%. JMF INTERNATIONAL TRADE GROUP : Is a business consultancy and contract manufacturer run by James Filbird. million. million. million.
THE FORWARD OBSERVER | WEDNESDAY, MAY 20, 2015
[Trade Show] B2B Lead Generation: 2 Things You May Be Doing Wrong
Many of the marketing people are tasked with website updates, news release preparation, proposal developments, creating sales materials, making sure the company graphic standards are followed, preparing the trade show booth, buying promotional materials, etc. Is your lead generation slowing down? You might be doing it wrong.
HUBSPOT | MONDAY, MAY 18, 2015
[Trade Show] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
Brands can improve efficiencies by nurturing and sustaining their relationships over time, through inbound techniques like marketing automation and content creation. 2) Information Technology & Services companies are investing in content creation, branding, public relations, trade shows, and email marketing. Tweet This Stat ).
HUBSPOT | FRIDAY, MAY 15, 2015
[Trade Show] 7 Ways to Be Insanely Honest in Your Marketing
You go to the same trade shows and speak at the same conferences about pretty much the same things. You just have to write it down and show it to a few people. really, really, REALLY believe in this approach and I’m amazed more brands don’t practice it. If you haven't seen the SlideShare yet, check it out below. I'll wait.
KOMARKETING ASSOCIATES | TUESDAY, MAY 12, 2015
[Trade Show] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
If you publish an in-depth article, consider translating it into a presentation for an conference, trade show, networking meeting, or other industry event. When your content is written, and the promotion is done, what do you do next? Here are some of the areas where B2B marketers can repurpose their blog posts. Translate Into Video.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 12, 2015
[Trade Show] Is there a place for social media in a boring business?
Most research shows that in terms of many traditional measures, the results are as good, or better, than paid advertising. Search — Google is now showing tweets more prominently is search results. The Trade Show Dilemma – Have you ever had to sit at a booth during a large industry trade show?
MARKETING ACTION | MONDAY, MAY 11, 2015
[Trade Show] 3 Strategies to Drive Search Engine Marketing Success
Once, SEO was a bit of a brand-building exercise, and showing up first in the search results of the biggest search engines was the goal. That means many companies decided, “It doesn’t matter what kind of garbage we show the visitor, as long as we are #1 on Google!” Let’s look at just a few of the numbers. It’s simple.
BIZNOLOGY | THURSDAY, MAY 7, 2015
[Trade Show] Content meets the B2B buying process (part 2 of 2)
Recent behavior of the individual such as trade show booth visits, webinar attendance, white paper downloads, etc., As an example, attending a trade show is much more memorable than downloading a white paper. 5 Proven Principals of Content Development and Marketing (continued). Creditability. Relevancy Trumps All. No one!
VIEWPOINT | TUESDAY, MAY 5, 2015
[Trade Show] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
And the message content can be everything from product information and case studies, to a breakfast event invitation at an upcoming trade show, to a peer-to-peer letter from someone in your company who has a similar kind of job or level as the prospect. This year I've been talking a lot about Nurturing. The impact? The welcome email.
HUBSPOT | THURSDAY, APRIL 30, 2015
[Trade Show] The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals
With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank. Mark Cuban’s biggest advice on the show was, “Why don’t you go the ecommerce route rather than trying to build the wholesale-retail network?
MARKETING ACTION | THURSDAY, APRIL 30, 2015
[Trade Show] 9 Ways to Generate Leads with Mobile Marketing
Studies show that as much as 53% of the people viewing your email may be doing so from a mobile device. study conducted in December 2013 (by comScore, Neustar Localeze and agency 15 Miles) showed that 79% of mobile phone owners and 81% of tablet owners used those devices for local searches. Mobile is huge. We get it. Don’t stop there.
VERTICAL RESPONSE | TUESDAY, APRIL 28, 2015
[Trade Show] 10 DIY Ways to Get More Visits to Your Website
When you’re selling a service, you want to show your authority in the niche. Is your business exhibiting at a local trade show? Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. Not to worry. Here’s an example. Yahoo!
HUBSPOT | THURSDAY, APRIL 23, 2015
[Trade Show] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
Perhaps some people don’t want to show any biases that might deter any potential leads. This is an easy— and most importantly— free way to show a human side to your audience. What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. often.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Trade Show] The Critical Role of Sales Development in Inbound Marketing
This chasm has two adverse consequences: The marketing function is often undervalued (or even overlooked), put off to the side to work on case studies, trade shows and “ arts and crafts.”. It sounds so promising. Create compelling content (consistently). Share and promote the content. The answer to the question is a qualified, “Yes.”
TRADESMEN INSIGHTS | TUESDAY, APRIL 21, 2015
[Trade Show] ISH 2015: The Biggest Tradeshow I’ve Ever Attended
recently attended the ISH Show , a biennial show, which took place in Frankfurt, Germany in March. This was the first time I was able to attend this show and it sure did not disappoint. guess the one word I would use to describe this show would be overwhelming! professional tradesman shows. ISH 2015 — Day 1.
MARKETING ACTION | THURSDAY, APRIL 16, 2015
[Trade Show] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
LISA: What about other social situations or live events? I’ve seen people go to trade shows, resume in one hand and business card in the other. DAWN: Typically at trade shows, there’s not going to be a representative to take that resume. You’d better be creative and show something cool. Customer service: 33%.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Trade Show] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
What’s more, as Susan continues to engage with GE (she attends a GE trade show or participates in a webinar), she gets presented with relevant digital ads in her social channels. Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far.
B2B MARKETING TRACTION | MONDAY, APRIL 13, 2015
[Trade Show] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
The survey results showed that B2B marketers still use tactics that are not that effective. If you piggy-back on an existing event such as a trade show or conference, you have more of a chance of getting people in the room. Here are three things you need to act on to increase your marketing results. eNewsletters, 3.) videos, 4.)
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 13, 2015
[Trade Show] 4 Measures to Find Out if Your Prospecting is Effective
When email marketing, client referrals, and trade show attendance is not enough, prospecting online provides opportunities to attract new leads to your business. 4 Measures To Find Out If Your Prospecting is Effective. By Sean Burke. CEO, KiteDesk. Finding prospects and nurturing them into leads is an integral part of any sales cycle.
VERTICAL RESPONSE | THURSDAY, APRIL 9, 2015
[Trade Show] 4 Effective Ways to Increase Email Subscribers [GUIDE]
Here are several times you can break out the email sign up form : Trade shows. When you set up at a trade show, have your form sitting right on the table. Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 4.3 How well do they work?
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 8, 2015
[Trade Show] 12 Tips for Effective Tradesman Videos
If you want eyeballs, and the increased search results they equal, you need to show how your product fixes their problems. Say It or Show It; Not Both – A picture is worth a thousand words, so save the words for something else. By Chris Ilcin, Account Superintendent at Sonnhalter. What problem does it solve, or how is it best used.
VERTICAL RESPONSE | MONDAY, APRIL 6, 2015
[Trade Show] 75 Email Newsletter Content Topics You Can Use ASAP
Consider this a digital friendship bracelet of sorts to ensure lasting email newsletter success: An upcoming event , trade show, workshop, or festival you’re hosting, participating in, attending, and/or sponsoring. Wouldn’t it be nice if you had a relationship with every one of your subscribers? Did you know that U.S.
B2B MARKETING UNPLUGGED | THURSDAY, APRIL 2, 2015
[Trade Show] Fixing the Customer Experience Part IV – Where to Start
Cancel a trade show if you need the budget. You may not be able to fix the odd smell in your packaging or the web page that only renders in Swedish or the indecipherable monthly statements, but you can show the organization how to act sorry, humble, understanding, compassionate, and generally like it gives a sh*t. . There.
TRADESMEN INSIGHTS | WEDNESDAY, APRIL 1, 2015
[Trade Show] Automate and ProMat: One Badge, Two Shows
By Rachel Kerstetter, PR Engineer, Sonnhalter. I had the opportunity to attend Automate and ProMat in Chicago on behalf of two Sonnhalter clients (one at each show). My travel to the show was delayed by a Chicago snow storm, but the snow didn’t keep anyone away. Automate. Automate is North America’s broadest automation event. ProMat.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Trade Show] 7 Offline Marketing Strategies that Support Your Online Brand
If possible, include a URL or a QR code in the print advertisement to send visitors to the landing page, which will help you track these campaigns better. 7) Associations and Trade Shows Consider attending trade shows where you can network with other industry leaders and prospective buyers. On Google+ or LinkedIn?
SAZBEAN | MONDAY, MARCH 23, 2015
[Trade Show] The Importance of Hashtags on Instagram
If you are at a conference or trade show, chances are that the event has created a hashtag for itself. Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. And it has really taken off on Instagram. Place-specific hashtags, for instance, are incredibly useful.
B2B MARKETING TRACTION | FRIDAY, MARCH 13, 2015
[Trade Show] 5 Skills Your Marketing Consultant Must Have
They understand what works and how it works, whether the tactic is trade shows, ads, SEO, website development or social media. 4. Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. An understanding of business strategy. An understanding of your company and industry.
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
[Trade Show] 29 Ways to Collect Email Addresses for Your Business
Attend or exhibit at a trade show or networking event and bring an email sign up clipboard or book (or go high tech and bring an iPad or mobile device) with you. Looking for ways to grow your email list? Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive.
HUBSPOT | TUESDAY, MARCH 10, 2015
[Trade Show] 10 Analytics Red Flags All Marketers Should Look Out For
Google Analytics will show you the percentage of mobile visitors, and anything over 10% is cause for making sure your site is responsive. This includes everything such as salaries, software fees, AdWords fees, trade shows, etc. In the new Digital Age, Marketers are constantly bombarded with a sea of information. Analytics
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MARCH 10, 2015
[Trade Show] How to change your company culture for marketing success
If we were attending a trade show where a competitor would be, we had to get written permission ahead of time from the Legal Department and brush up on our training again. Click here for the show’s RSS feed – for Android listeners. I used to work for a big metals and mining company called Alcoa. history. Company culture rules.
WEBBIQUITY | TUESDAY, MARCH 10, 2015
[Trade Show] In B2B Marketing, Don’t Forget the Basics
Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Industrial trade shows date to the late 18th century, and direct mail originated even earlier, with William Lucas’s seed catalogue in 1667.
EXPERIENCE MARKETING INSIGHTS | MONDAY, MARCH 9, 2015
[Trade Show] Mobile World Congress: A Tale of Two Trade Shows
Dualities at Play in Brand Experiences
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 4, 2015
[Trade Show] Why Should You Use Short Videos to Attract Professional Tradesman?
Utilize the video medium to show examples or illustrate a solution. Showcase an event - trade show, association event or new product intro. Short videos are ideal for social media and for you to gain reach and shares. As a manufacturer, are you capitalizing on this powerful tool to disperse your message?
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[Trade Show] Why The Most Effective B2B Marketing Tactic May Surprise You
Before you get caught up in the Content Marketing Craze and cancel all your speaking engagements or trade shows, keep in mind the big picture. With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective.
SYNECORE | TUESDAY, FEBRUARY 24, 2015
[Trade Show] Inbound 101: Three Major Inbound Components
advertising, junk mail, spam, and trade shows. Think about it, if you do not want to see an ad on television, you can simply record the show, watch it later, and fast-forward through the commercials. Let’s begin by defining what inbound marketing is at a basic level. In fact, 44 percent of direct mail is never opened!
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Trade Show] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
Trade Show Appointments. A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Local Optimization (Office / Dealer Locations). properties).
WEBBIQUITY | WEDNESDAY, FEBRUARY 18, 2015
[Trade Show] Seven Expert Google Analytics Guides
Hence Universal Analytics could, for example, track RFID tag movement around a trade show or light switches being turned on or off”) and weaknesses of Universal Analytics. You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth , though a popular one).
HUBSPOT | WEDNESDAY, FEBRUARY 11, 2015
[Trade Show] What Social Selling Isn't
And that includes social media as well as trade shows. Show a sustained interest without crossing the line into stalker territory. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. And with hype comes misunderstanding. This is a recipe for disaster. Wrong.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Trade Show] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. 21 Social Media Statistics. 1.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Trade Show] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
Show it off! Takeaway: Have an upcoming trade show, speaking event or other exciting announcement? There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. Social Media
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 9, 2015
[Trade Show] Content Marketing Tips for Lead Nurturing
lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Personal messages in your handwriting show you made an effort and value them. What can you send via email?
WEBBIQUITY | WEDNESDAY, FEBRUARY 4, 2015
[Trade Show] How to Optimize Events with Social Media [Infographic]
It’s important to post company updates of upcoming events, and include updates from important trade shows or industry summits. Be sure to post new content regularly ramping up to the event date, and mention your partners and other influencers who may be attending the show. Guest post by Dave Landry. Blogs. LinkedIn. Twitter.
VERTICAL RESPONSE | THURSDAY, JANUARY 29, 2015
[Trade Show] 8 Dos and Don’ts of Networking Follow up
There are networking opportunities everywhere and whether it’s at a trade show , conference, meetup, or even chatting with someone on your commute you need to make the most of every opportunity because you never know who you might meet! ” DON’T : Send a LinkedIn invite to every business card you collect.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Trade Show] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
If you are having trouble getting noticed at a trade show, consider hosting a customer event. If done in correlation with a trade show, the event can be highly successful. How can companies maximize their return on investment when hosting a customer event in correlation with exhibiting at a trade show?
HUBSPOT | MONDAY, JANUARY 26, 2015
[Trade Show] 5 Attributes of an Effective Lead Management Process
We have clients that weave in offline measurements (like trade show visits, ad impressions, etc.) to this metric. This could either be the result of someone downloading something online, leaving a business card at a trade show, a referral, etc. Inbound marketing is a powerful strategy. There’s no qualification.
VOICE-BASED MARKETING | TUESDAY, JANUARY 20, 2015
[Trade Show] A Few Reasons Why Voice is Vital to Your Call Analytics
Related Stories 12 Stats That Prove Mobile is Making Voice More Important Than Ever Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps. But what happens when they don’t convert, and you have no insight into why? Why should you care? Call Tracking
EXPERIENCE MARKETING INSIGHTS | TUESDAY, JANUARY 20, 2015
[Trade Show] Trade Show Executive: Tech Trek - FreemanXP Launches FXP | touch
Trade Show Executive features the new FreemanXP second screen technology for events
VOICE-BASED MARKETING | MONDAY, JANUARY 19, 2015
[Trade Show] 12 Stats That Prove Mobile is Making Voice More Important Than Ever
Mobile growth is showing no signs of slowing down, and neither should your mobile marketing. Related Stories Don’t Be Fooled by These 3 Content Marketing Myths The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform.
VOICE-BASED MARKETING | FRIDAY, JANUARY 16, 2015
[Trade Show] Don’t Be Fooled by These 3 Content Marketing Myths
Those numbers are usually just vanity metrics because they look good, but in reality they don’t show how your content posting translates into actual business. We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. It doesn’t. You should be on Vine!” Probably not.
CRIMSON MARKETING | THURSDAY, JANUARY 15, 2015
[Trade Show] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 14, 2015
[Trade Show] The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps
With over 1,600 trade shows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Trade shows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. Location. Target audience.
E-QUIP | MONDAY, JANUARY 12, 2015
[Trade Show] 10 Steps to Revolutionizing Your Rainmaking
Brochures, newsletters, email campaigns, websites, advertisements, trade show exhibits, all with the same central theme: Look at us! Forecasts of up to 10% growth in 2015 construction starts harkens back to the prerecession salad days. But many A/E firm leaders and business developers still aren''t feeling it. Serve the buyer instead.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 6, 2015
[Trade Show] Top Posts of 2014
Trade Shows and ROI Measurement: 5 Key Metrics. Looking back on 2014, I thought I’d share the 10 most popular posts. Enjoy. Ways to Improve Construction Productivity. Trends in Distribution and What it Means to the Distributor/Supplier Relationship. Tradesmen Take Note: Earnings by College Major Compared to Precision Machining.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Trade Show] The Top 10 Benefits of Using Social Media Marketing for Business
Make no mistake, traditional networking through trade shows, conferences, and other events is still important. Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Does this sound like your firm? If so, you’re not alone. Social Media
BIZNOLOGY | MONDAY, JANUARY 5, 2015
[Trade Show] 5 trade show marketing mistakes
trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. The U.S.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 31, 2014
[Trade Show] 4 Tips to Make the Most of Your Bid Management Tool
Don’t Be Afraid to Boost Bids If there’s a key date approaching—an important trade show, a launch, a big promotion or seasonal event for your businesses (or your competitors), etc.—don’t Bid management tools can be helpful to ensure you get the most bang for your PPC budget’s buck, and with these 4 tips, the bang is even bigger.
VOICE-BASED MARKETING | TUESDAY, DECEMBER 30, 2014
[Trade Show] How Businesses Can Benefit From Virtual Events
Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. For small and medium size companies traditional trade shows can be difficult due to a small event-marketing budget.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 29, 2014
[Trade Show] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
B2B Email Marketing: Ferguson Rewards trade show optimization achieves over $10 million [MarketingSherpa case study]. Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. You can utilize this information to better inform your 2015 strategy. Put you customer first.
VOICE-BASED MARKETING | FRIDAY, DECEMBER 26, 2014
[Trade Show] Ifbyphone’s Top 14 Blogs of 2014
Measuring the ROI of Trade Show Event Marketing Event marketing is seen as one of the best ways to drive high-value leads. Here are 12 stats about mobile search from this past year that show why. 8.) Digital was set to explode, and here these trends show why. However, this leaves out the rest of your marketing mix.
HUBSPOT | TUESDAY, DECEMBER 23, 2014
[Trade Show] How and When to Follow up With All Types of Leads
Whether it’s someone who downloaded a white paper or checklist from your website, gave you a card at a trade show or called in to your main number, you want to be paying attention to the company when assessing the strength of a lead. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times.
VERTICAL RESPONSE | MONDAY, DECEMBER 22, 2014
[Trade Show] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
Easy (and Affordable) Ways to Show Customer Appreciation. Easy (and Affordable) Ways to Show Customer Appreciation. Must-Attend Retail Trade Shows for 2015. Creating valuable content is a consistent mission for us here at VerticalResponse. In This includes 18 videos , 5 infographics , 12 guides , and 280 blog posts.
BIZNOLOGY | MONDAY, DECEMBER 22, 2014
[Trade Show] 37 facts on the future of Social Selling vs. Cold Calling
2X higher ROI from email marketing than cold calling, networking or trade shows (source: MarketingSherpa ). 50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social selling is not hard selling. In fact, it’s the opposite. Where is it going in the future? Why has it changed? SOCIAL SELLING.
E-QUIP | THURSDAY, DECEMBER 18, 2014
[Trade Show] Organizing the Sales Effort
Optimism is on the rise in the A/E business as 2015 holds promise of continued improvement in economic conditions. Some seem to think that a return to normalcy is just around the corner. But count me among the skeptics. The growth in new business opportunities is certainly welcome, but the competition for work isn''t easing up. Where to start?
GREAT B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Trade Show] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
Do we really need another $30,000 trade show? The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. What’s up with all this social media?
MARKETING ACTION | FRIDAY, DECEMBER 12, 2014
[Trade Show] Hiring a Marketer: What Skill Set Should You Look For?
In 1995, you could get by with a marketer who could write, lay out an ad, plan a media mix and buy media, do research, buy lists of names for sales to call, and manage trade shows. If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Let’s talk about what to look for.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 11, 2014
[Trade Show] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
Trade show appearances, including where you’ll be and what you’ll be presenting. Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org. How to Use LinkedIn to Promote Your Innovative Company. Keys to Showcase Page Success .
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Trade Show] Tradeshows and Events Drive Highest Quality Leads
Going to trade shows and in-person events can be an expensive proposition. When B2B marketers were asked to rate the relative quantity and quality of leads generated through a range of channels, trade shows and events were cited as generating both the most leads as well as the best quality leads. What About Next Year?
VOICE-BASED MARKETING | TUESDAY, DECEMBER 9, 2014
[Trade Show] Phone Leads: A Source of Missing ROI Data for Marketing Event Planners
For most companies, trade shows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. Call Tracking
MODERN B2B MARKETING | MONDAY, DECEMBER 8, 2014
[Trade Show] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. What could new lubricant technologies do for them? What were some best practices for putting them into use in their businesses? And so forth.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 8, 2014
[Trade Show] Lead Nurturing in 6 Simple Steps
Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Step #1. Step #2.
ANNUITAS | THURSDAY, DECEMBER 4, 2014
[Trade Show] The #FAIL with Automation
Yes, I attended that trade show or event, but it doesn’t mean I am a sales prospect. Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. Again, automation is powerful.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Trade Show] Top 10 Marketing Techniques for Professional Services
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Major offline examples include trade shows, networking and in-person speaking engagements. The answers aren’t the same as they used to be.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Trade Show] How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns
If you set up a campaign after something like a trade show or a webinar, you could lose the association of an opportunity to a campaign. Create Campaign Hierarchies Do you report on individual trade shows as well as trade shows as a whole? Enter the Salesforce campaign object. What about events as a whole?
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 26, 2014
[Trade Show] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
It can also refer to free promotional items dispensed at trade shows, conventions, and similar large events” Event tchotchkes are some of the most hotly contested items amongst marketers as part of the event planning process. That said, I also had a special mission assigned to me by three very important people–my children.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Trade Show] The Never-Ending Cycle: Content Informs Data Informs Content
If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. Older forms of content – books, print magazines and collateral distributed at trade shows – are all still relevant and important to varying degrees. The most effective content is informed by strong data.
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 24, 2014
[Trade Show] Is Your Customer Self-Service a Porcupine-Making Machine?
Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot.
VERTICAL RESPONSE | THURSDAY, NOVEMBER 20, 2014
[Trade Show] 9 Must-Attend Retail Trade Shows for 2015
Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. With that, we’ve compiled this list of nine must-attend retail trade shows in 2015 – Feel free to add and share your favorites!
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 20, 2014
[Trade Show] Fabtech Expo Recap
It was my second year at the show and I am continually impressed by the immensity of this industry. Fabtech hosted a panel on the first day of the show on bridging the skills gap with veterans. When walking the show and helping out in various booths, I heard the question, “Where are your products made?”
EMAGINE B2B BLOG | WEDNESDAY, NOVEMBER 19, 2014
[Trade Show] 10 Commandments of Social Media For B2B
Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. 2.) Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. The golden rule is never over commit. Social Media
B2B LEAD BLOG | TUESDAY, NOVEMBER 18, 2014
[Trade Show] Database Marketing, Going Back to Basics for the New Year, Part 2
We’ve all got these people we picked up at trade shows or random list buys or someone sales person added with no real detail on why. Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We consider these the B players. This one is easy for us.
MARKETING ACTION | TUESDAY, NOVEMBER 18, 2014
[Trade Show] 8 Ways to Get More Value from Your Next Trade Show
Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. Attending a trade show can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader.