• MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Trade Show] The Never-Ending Cycle: Content Informs Data Informs Content
    If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. Older forms of content – books, print magazines and collateral distributed at trade shows – are all still relevant and important to varying degrees. 'The most effective content is informed by strong data.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Trade Show] Is Your Customer Self-Service a Porcupine-Making Machine?
    'Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral. Marketing pros are tracking their stuff as it lurches across the country, sits in Memphis awaiting a customs broker or languishes in some depot.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Trade Show] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. Shows/Direct Mail, Customer Call Centers, Retail Outlets. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. general way.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Trade Show] 9 Must-Attend Retail Trade Shows for 2015
    'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show. With that, we’ve compiled this list of nine must-attend retail trade shows in 2015 – Feel free to add and share your favorites!
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Trade Show] Fabtech Expo Recap
    It was my second year at the show and I am continually impressed by the immensity of this industry. Fabtech hosted a panel on the first day of the show on bridging the skills gap with veterans. When walking the show and helping out in various booths, I heard the question, “Where are your products made?”
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Trade Show] 10 Commandments of Social Media For B2B
    Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. The golden rule is never over commit. Vanity – Make it pretty.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Trade Show] Database Marketing, Going Back to Basics for the New Year, Part 2
    We’ve all got these people we picked up at trade shows or random list buys or someone sales person added with no real detail on why. 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We consider these the B players. This one is easy for us.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Trade Show] 8 Ways to Get More Value from Your Next Trade Show
    'Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. Attending a trade show can build business relationships; if your organization goes the extra mile and becomes an exhibitor, a show can also be an excellent opportunity to position your brand as a thought leader.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Trade Show] The 3 Most Important Content Marketing Questions CEOs Should Ask
    You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). 'As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Trade Show] Eight Rules for Lead Generation Events
    The product they were showing off was of only marginal interest to me, and of no interest to most of the other people they invited from my company. This is not a trade show, so no crappy orange bags here please. Just as nobody signs contracts on trade show floors, nobody is going to buy anything at your lunch event.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Trade Show] Lead Nurturing: You can’t automate trust
    Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. Lead Nurturing automation Dreamforce lead gen trade show As you might guess, we both experienced lead nurturing follow-up after those visits.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Trade Show] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [Trade Show] Which channels work for B2B lead generation?
    On the winning side, the old faithfuls favored by many – trade show events, referral marketing and in-house email marketing – are still earning their keep for B2B marketers. 'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. See  the full survey.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Trade Show] Optimize Your Email Performance with A/B Testing
    By A/B testing your email with different times of the day, you can find the optimal time to inform your recipients about an upcoming trade show or a new product. Showing your reader what you want them to buy or what they will get by clicking your call to action is an easy way to entice them. Call to Action. Sender Address.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Trade Show] STAFDA Show Recap
    'I just returned from the STAFDA show which was held in Charlotte, NC. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market. talked to several manufacturers and they seemed happy, for the most part, on the turnout for the trade show.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 11, 2014
    [Trade Show] Email Lists: What are you doing to grow yours?
    There are so many sources for gathering data from trade shows, PR and leads from advertising. 'I know we all know “CONTENT IS KING” and we focus on putting out good stuff. But we should be just as focused on building the list to whom we’ll be sending all this valuable info.  The more you have, the better the chances of them signing up.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Trade Show] Branding and data – the new alliance
    trade shows) that communicates the macro story and value proposition. The very first call you receive as a follow up from attending a webinar, requesting a white paper or attending a trade show. positive experience when visiting the trade show booth. But marketers still don’t see them as closely related.
  • DIRECT RESPONSE COACH  |  WEDNESDAY, NOVEMBER 5, 2014
    [Trade Show] How to build a Sales Lead Funnel
    Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., 'As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. These are all important parts of your marketing and [.].
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 4, 2014
    [Trade Show] The 2 Things You Must Nail For Lead-Generating B2B Content
    Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). ad size, commercial length, trade show booth size, etc.). 'Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? The way people buy has changed dramatically.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Trade Show] Is there a skills gap in the boardroom?
    Previously for these business owners we had call calling teams and trade shows and the company brochure. 'Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. Then came along the internet and it changed everything.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Trade Show] What the growth of inside sales means to B2B marketers
    Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.  Send your inside sales people to the trade shows where their customers are in attendance. Video.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] What’s the ROI of Outsourcing B2B Telemarketing Services?
    Because statistics show that the ROI of in-house telemarketing isn’t as high as when it’s outsourced. The marketing department returns from a trade show with hundreds of leads. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more. Tele-Services
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Or declining?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] Ready for Events That Work?
    They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole thing without those pesky competitors, students, people who can’t make decisions and tire-kickers who waste your time. Trade Shows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Trade Show] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Trade Show] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Trade Show] 3 Ways to Break Through the Noise at a Trade Show
    'We recently attended and exhibited at a retail trade show in Las Vegas. It was a large, multi-day event with over 14,000 attendees and tons of booths on the show floor – a daunting experience if you don’t exhibit at trade shows regularly or can’t afford a huge, flashy booth. Personality Counts. Lesson?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Trade Show] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. So how do we pick which shows to go to? 
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Trade Show] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Trade Show] 10 Must-Attend Food and Beverage Conferences
    Why they say you should attend : “Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 67,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. ” Have you been to any of these conferences? Share in the comments.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Education, recruiting and the trades – a small step can make a big difference
    Since I have been writing for CONTRACTOR magazine , I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be prevalent. No matter what trade show or convention I attend, education and training are key topics that are discussed.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Trade Show] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event. Squirrels insist trade shows are great places to hang out with clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Trade Show] A report from the epicenter of content marketing conferences
    Compare this to Spacey who joked about the cookies on the trade show floor and prepared enough to poke fun at the previous year’s speaker William Shatner. The software explosion I spent a significant amount of time on the trade show floor talking to the many vendors trying to capture a piece of this content marketing space.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Trade Show] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Your Analytics Don’t Show the Source of Calls You’re tracking spend for everything else, so it may be easy to overlook phone calls in light of everything else. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing. Here are five symptoms that mean your marketing needs a check-up.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Trade Show] Unique Ways to Build Your Email List
    You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. So far, so good. Don’t know how to create one? ” post.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Trade Show] IMTS 2014 Stats and Highlights
    The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Trade Show] B2B data – Get smart not big
    Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held  in accounting.  For 99.9% Why is this true?  Sound too basic?  Elect a Captain.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Trade Show] Attention B2B Marketers: Go Digital or Go Home
    These same manufacturers are often in the marketing stone age of solely print, trade shows and sales calls/prospecting. 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. While Google officially launched in 1998, search marketing was new to most manufacturers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Trade Show] Attending a September Trade Show in Chicago?
    'Are you heading to Chicago this month to attend the IMTS/IANA, ASPE or NECA trade shows? Use this guide to help you get around town during your free time while attending the various trade shows being held in Chicago in September. If so, check out our exclusive Insider’s Guide to Chicago !
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Trade Show] Proven Listening Techniques for Awesome B2B Telemarketing
    '“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. With feeling feedback, you not only paraphrase what someone is saying, you also show that you understand how they feel about it. Ask questions and listen.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Trade Show] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    Studies show that people rely on peer recommendations and reviews before purchasing goods. They are your ambassadors in the trades. If timing permits and you can meet them at an association meeting or trade show, see if they would let you  interview them both for a podcast and testimonial video. Ask them for referrals.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Trade Show] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    provider of OEM equipment for printing companies created a campaign that combined event marketing with direct mail, email and teleprospecting both before and after a trade show to create brand awareness and new opportunities. If you only have a few minutes, this post provides highlights from each case study. What were the results?
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Trade Show] 23 Terrific Email Marketing Guides
    Frequent best-of honoree Laura Click  serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Trade Show] 10 Tips for a Successful Trade Show Follow-up Campaign
    'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Content Relevance- Keeps It Far From Boring
    It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a trade show floor. What does it take to have a “home run piece” as Doug Kessler calls it? Relevance.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Getting Youth Interested in Manufacturing
    To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at trade shows or other events. Because it’s written to attract younger people: Show me the money.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 11) U.S. 20) 49.7%
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Trade Show] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Sales was in charge of bringing in revenue, and marketing was less a department than it was a budget for the salespeople to dip into for print collateral and trade shows.  Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  The best part about all of this is that everything is measurable. 
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Trade Show] Identifying A Target Audience for Manufacturers
    Are there tent-pole events in your industry, like a big trade show, that you can focus your quarterly efforts on? '“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. So who is your target audience? But be realistic. Quality?
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Trade Show] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There
    'Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Trade Show] 5 Essentials for Recruiting Success
    But here''s another option to consider: Take recruiting materials to conferences and trade shows where you are exhibiting. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Trade Show] Fresh Insights in Selling to SMBs
    They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing. Encouraging, isn’t it?
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] What Every Managing Partner Needs to Know About Social Media
    There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of trade show attendance or social media activity on your firm’s brand is much more difficult. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Whether it’s meeting with new clients, vendors, attending trade shows, or just taking a much-needed break, you do it all for your SMB. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Trade Show] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? So can trade shows fit in with that new approach to marketing? For many companies, trade shows have played an important role in reaching their marketing and sales objectives.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Trade Show] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Contact the trade show management a couple of months ahead of time to obtain its list of registered media.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Trade Show] B2B Marketer: What’s In Your Toolbox?
    Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Trade Show] Business Cards: The Good, the Bad, & the Ugly
    At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. But get this: Around 75% of the people we chatted with at the last trade show didn’t have business cards on them at all. What gives? The Good. What are some business card must-haves? Your name. The Bad.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Trade Show] Insights from the B2B Barometer
    When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. 'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Trade Show] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    'The SIGMA Team is looking forward to the Professional Insurance Marketing Association (PiMA) Mid-Year Meeting & Trade Show from July 17-20 in Napa, California. How You Can Get Involved. We will live tweet during the panel discussion (9:50-10:45 a.m. Pacific on Friday, July 18) using the hashtag #pimaOCM. Affinity Marketing
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Trade Show] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. 'Trying to get found as a startup is no easy task. Not many people know your business, your team is small, and you''re working tirelessly to get your brand''s name out there.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Trade Show] Use These Email Newsletter Topics, You Must
    Royce Leather , a New Jersey-based company that sells leather products, wrote about a leather trade show taking place in Pakistan. Since the company works with manufactures in that country, it’s impacted by leather trade shows and other events like this and shared the information with readers. We do. Or do not.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 8, 2014
    [Trade Show] Updated Electrical Market Overview
    Highlights include  association and buying group contacts, trade shows/meetings, training industry information and media publications. 'Sonnhalter  is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The free copy for download is available. Click  here  to sign up.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Trade Show] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    By its simplest definition, outbound marketing is sending a unified message out  through TV ads, cold calling, trade shows, etc. It will show you exactly which pages a lead has visited, how many times a lead has been to the site, which emails they opened/clicked – any small detail you could every want to know. Pretty cool!
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Trade Show] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    I’m not sure how that process works in Canada, but obviously down here, we saw that in 2008, the Federal Trade Commission efforts around amending CAN-SPAM, which addressed very specific issues under the interpretation of the fine print of the bill itself. How about trade shows and events? What’s the primary purpose of it?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Trade Show] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. 'My next challenge has arrived, and oh what a challenge it will be. It’s certainly no secret that I have a passion for the digital space, and all it entails. For a business to deny this fact simply ensures its demise, be it fast or slow. wonder. Period.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    'Last year I spoke at Dreamforce with my client DiscoverOrg.com. If you sell into the IT area, check them out.) Over 130,000 Salesforce.com customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Photo Worthy: 6 Steps to Build Your Photo Content
    That includes: Trade shows, customer events, employee events, seminars, etc. For events and trade shows, don’t limit your photos to just the pre-event set up. Want some candids from a trade show? 'By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Trade Show] How Long Does Inbound Marketing Take to Reach Success?
    One of the key reasons that inbound marketing generally takes longer to show results than the old days of the quick, outbound marketing “hit” is that you’re building relationships. advertising, trade shows, speaking events, direct mail and public relations just to name a few. Results are not immediate but they are long term.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    There was a lot of potential for business value in QR Codes, and marketers found a lot of uses for them: linking to landing pages from physical locations, adding a QR Code to promotional materials, putting them in trade show materials, or on their business cards. Sweet memories, right? You think, "Does anyone actually do that anymore?"
  • VOLACCI  |  THURSDAY, JUNE 5, 2014
    [Trade Show] DrupalCon Austin Wrap-Up
    'Today (Thursday, June 5th) is the last day that the trade show will be open at DrupalCon Austin 2014. We''ve had such a great time being here and are happy that everyone who attended was able to make it to Austin. We had a lot of fun and are pleased to be a part of this wonderful Drupal community.
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] Creating Personas for an Awesome B2B Content Marketing Strategy
    Or maybe a lower return on investment at a trade show spurred marketing managers to hire a telemarketing company to build awareness of the company’s trade show attendance and set appointments with decision makers at the show. 'Are you guessing or do you know how your prospects make buying decisions?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] B2B Marketers: Would You Exhibit?
    'Question:   If you knew that 100,000 potential customers were attending an industry trade show, would you exhibit? And I bet you would wonder how to draw those 100,000 attendees into your booth ( see Fathom’s whitepaper about maximizing trade show ROI ). Of course you would!  The buying process has changed….let’s
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Trade Show] 5 Ways to Leverage a Media Placement
    If your media placement is an article or blog post, get a picture frame for it and show it off on the wall of your store or lobby. If you have a sales team, have them bring color copies of the media placement as part of their leave-behind packets in meetings with prospects, at trade shows, etc. But you’re not done.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Trade Show] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    What better opportunity to do so than at trade shows? By giving inside sales reps trade show experience, you allow them to become comfortable speaking in person the same way they would on the phone in a concentrated amount of time. Trade shows also give inside sales reps visibility to the competition.
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Trade Show] Marketing Engines vs. Marketing Campaigns
    Campaigns by this definition include many long-accepted, mainstream marketing tactics like trade show exhibits, meetups, direct mail, and so on. 'Marketing campaigns are giving way to marketing engines. By contrast, a “marketing engine” is a system that continues to yield benefits on an ongoing basis. SaaS Marketing
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Trade Show] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. With that goal in mind, here are several quick ways to curate content for your industry blog. Blogging
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Trade Show] New Research on CPA Marketing Budgets
    Networking events/trade shows. High growth firms—the fastest growing 20% among our respondents— showed very consistent patterns in their marketing strategy. High growth firms spent much more on their online presence, content and materials, networking and trade shows, and educational events.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Trade Show] How Avid Launched Its Award-Nominated Lead Scoring Program
    Avid has events that are considered high value, such as major industry trade shows. It’s still too early to offer up concrete proof of increased revenue due to Avid’s lead scoring initiative, but the early evidence shows it’s already making a difference in the company’s bottom line. It wasn’t used, and it didn’t work.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Trade Show] Trade Shows: Are You Telling a Compelling Story?
    'I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say, “What were they thinking?” I’m sure some of them have seven-figure trade show budgets. I’m not talking about small companies either.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Trade Show] A Social Media Strategy for B2B Marketers
    Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. Twitter.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Trade Show] 3 Best Practices for Creating a Lead-Scoring Matrix
    Offline/custom events – Trade shows attended, other types of physical events. 'TOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Enter the matrix. The lead-scoring matrix, that is.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Trade Show] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Trade Show] How the buying process has changed.
    We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. 'The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. This has all changed now; it all starts with a search. The post How the buying process has changed.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. 'Want to improve your email marketing response rates? Consider segmenting your list. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Trade Show] The Critical Ingredients Of Effective Demand Generation
    Marketing must be more than trade shows, logo colors and full-page ads. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Rob knows how to turn marketing investment into marketing ROI. Be patient !
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Trade Show] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. And we would go to a trade show. And at the end of the trade show we’d collect the lead forms, we called them lead forms.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Trade Show] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Trade Show] 7 Tips for Creating a Home Page that Establishes Trust
    Another way to build trust and connection is to show the people who work in your business. As I tell my customers when they want to show a picture of their building on the “About” page, “People don’t do business with buildings. So show your team!”. Quickly tell prospective buyers what your company offers. Touring the facility.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Trade Show] The top 10 tricks for sales lead generation
    Ruth is the author of two business books:   Maximizing Lead Generation:  The Complete Guide for B2B Marketers, and Trade Show and Event Marketing:  Plan, Promote, Profit. 'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 4, 2014
    [Trade Show] SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs
    The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank , the reality show on which John is a star, were buzzing, and longtime business heads were expectant. After all, Daymond John is a true entrepreneur.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Trade Show] How to Increase Your B2B Marketing ROI
    For the sake of simplicity let’s say the show costs $100,000. With this simplistic ROI calculation, the company might decide not to do the trade show again. 'Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 2, 2014
    [Trade Show] Noise – I’m Sick of It!
    'I recently returned from a trade show in Vegas. was actually looking forward to going to the show for some peace and quiet. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals, to the larger than life videos in baggage claim, I started to get a headache.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Moreover, effective content creation and promotion builds ownable assets that continue to deliver value over time -- so unlike trade shows, paid advertising, and events, there’s no time limit or expiration date associated with the value you can extract from your effort. The answer is a resounding “yes.”
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Webinar Recap: How to Develop a Successful Content Marketing Program
    It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events. Fast forward to today, and it IS the marketing approach of choice. As with many things in life, figuring out the “how” is always challenging.
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