• VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Trade Show] Is there a skills gap in the boardroom?
    Previously for these business owners we had call calling teams and trade shows and the company brochure. 'Having recently done some more public speaking and chatting to small business owners at various events it seems that there is still a long way to go for digital marketing. Then came along the internet and it changed everything.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Trade Show] What the growth of inside sales means to B2B marketers
    Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face.  Send your inside sales people to the trade shows where their customers are in attendance. Video.
  • 3D2B  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] What’s the ROI of Outsourcing B2B Telemarketing Services?
    Because statistics show that the ROI of in-house telemarketing isn’t as high as when it’s outsourced. The marketing department returns from a trade show with hundreds of leads. 'Like most B2B marketers, you probably agree that the most successful way to create qualified leads is by using a human touch. Read more. Tele-Services
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Here are some of the ways a competitive analysis can help your B2B marketing. Or declining?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Trade Show] Ready for Events That Work?
    They’re easier, cheaper and way more effective than those useless old trade shows and you get to control the whole thing without those pesky competitors, students, people who can’t make decisions and tire-kickers who waste your time. Trade Shows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Trade Show] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. Shows/Direct Mail, Customer Call Centers, Retail Outlets. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. general way.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Trade Show] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Trade Show] What Do Fashion and Marketing Have in Common?
    Take a tour of just about any trade show floor today and you’re bound to see more than just an undistinguished, logo-branded tee with no-name jeans; on the contrary, you’re sure to encounter a wide array of personal styles – the prepster, the hipster, the techie. 'Attended a marketing conference lately? Let’s take a closer look.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Trade Show] 3 Ways to Break Through the Noise at a Trade Show
    'We recently attended and exhibited at a retail trade show in Las Vegas. It was a large, multi-day event with over 14,000 attendees and tons of booths on the show floor – a daunting experience if you don’t exhibit at trade shows regularly or can’t afford a huge, flashy booth. Personality Counts. Lesson?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Trade Show] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. So how do we pick which shows to go to? 
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Trade Show] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    Enough has been written about the ineffectiveness of trade shows and cold calling to generate business so I won’t belabor the point. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The Switch to SaaS. CMOs Will Control the Budget. Similar Model.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Trade Show] 10 Must-Attend Food and Beverage Conferences
    Why they say you should attend : “Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 67,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. ” Have you been to any of these conferences? Share in the comments.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Women Manufacturers: Lori Malitsky, CEO of Flood Solutions
    To make it, she became aggressive – lowering prices, increasing print advertising, displaying at national trade shows, and hiring sales reps. '“Did I know about manufacturing and the vent business when I inherited it? Phhhht. Yes, I used to clean the bathroom for my dad and do other stuff to make some extra money,” joked Lori Malitsky.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 2, 2014
    [Trade Show] Education, recruiting and the trades – a small step can make a big difference
    Since I have been writing for CONTRACTOR magazine , I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be prevalent. No matter what trade show or convention I attend, education and training are key topics that are discussed.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Trade Show] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event. Squirrels insist trade shows are great places to hang out with clients.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Trade Show] A report from the epicenter of content marketing conferences
    Compare this to Spacey who joked about the cookies on the trade show floor and prepared enough to poke fun at the previous year’s speaker William Shatner. The software explosion I spent a significant amount of time on the trade show floor talking to the many vendors trying to capture a piece of this content marketing space.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [Trade Show] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Your Analytics Don’t Show the Source of Calls You’re tracking spend for everything else, so it may be easy to overlook phone calls in light of everything else. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing. Here are five symptoms that mean your marketing needs a check-up.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Trade Show] Unique Ways to Build Your Email List
    You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. Videos – Videos are a great way to show off your products, service or company, give advice, and attract new visitors in various ways. So far, so good. Don’t know how to create one? ” post.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Trade Show] IMTS 2014 Stats and Highlights
    The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Trade Show] B2B data – Get smart not big
    Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held  in accounting.  For 99.9% Why is this true?  Sound too basic?  Elect a Captain.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Trade Show] Attention B2B Marketers: Go Digital or Go Home
    These same manufacturers are often in the marketing stone age of solely print, trade shows and sales calls/prospecting. 'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. While Google officially launched in 1998, search marketing was new to most manufacturers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Trade Show] Attending a September Trade Show in Chicago?
    'Are you heading to Chicago this month to attend the IMTS/IANA, ASPE or NECA trade shows? Use this guide to help you get around town during your free time while attending the various trade shows being held in Chicago in September. If so, check out our exclusive Insider’s Guide to Chicago !
  • 3D2B  |  THURSDAY, AUGUST 28, 2014
    [Trade Show] Proven Listening Techniques for Awesome B2B Telemarketing
    '“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. With feeling feedback, you not only paraphrase what someone is saying, you also show that you understand how they feel about it. Ask questions and listen.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 26, 2014
    [Trade Show] Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesman?
    Studies show that people rely on peer recommendations and reviews before purchasing goods. They are your ambassadors in the trades. If timing permits and you can meet them at an association meeting or trade show, see if they would let you  interview them both for a podcast and testimonial video. Ask them for referrals.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Trade Show] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    provider of OEM equipment for printing companies created a campaign that combined event marketing with direct mail, email and teleprospecting both before and after a trade show to create brand awareness and new opportunities. If you only have a few minutes, this post provides highlights from each case study. What were the results?
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Trade Show] 23 Terrific Email Marketing Guides
    Frequent best-of honoree Laura Click  serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Trade Show] 10 Tips for a Successful Trade Show Follow-up Campaign
    'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Content Relevance- Keeps It Far From Boring
    It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a trade show floor. What does it take to have a “home run piece” as Doug Kessler calls it? Relevance.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Getting Youth Interested in Manufacturing
    To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at trade shows or other events. Because it’s written to attract younger people: Show me the money.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 11) U.S. 20) 49.7%
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Trade Show] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Sales was in charge of bringing in revenue, and marketing was less a department than it was a budget for the salespeople to dip into for print collateral and trade shows.  Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  The best part about all of this is that everything is measurable. 
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Trade Show] Identifying A Target Audience for Manufacturers
    Are there tent-pole events in your industry, like a big trade show, that you can focus your quarterly efforts on? '“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. So who is your target audience? But be realistic. Quality?
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Trade Show] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There
    'Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Trade Show] 5 Essentials for Recruiting Success
    But here''s another option to consider: Take recruiting materials to conferences and trade shows where you are exhibiting. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Trade Show] Fresh Insights in Selling to SMBs
    They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing. Encouraging, isn’t it?
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] What Every Managing Partner Needs to Know About Social Media
    There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of trade show attendance or social media activity on your firm’s brand is much more difficult. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Whether it’s meeting with new clients, vendors, attending trade shows, or just taking a much-needed break, you do it all for your SMB. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Trade Show] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? So can trade shows fit in with that new approach to marketing? For many companies, trade shows have played an important role in reaching their marketing and sales objectives.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Trade Show] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Contact the trade show management a couple of months ahead of time to obtain its list of registered media.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Trade Show] B2B Marketer: What’s In Your Toolbox?
    Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Trade Show] Business Cards: The Good, the Bad, & the Ugly
    At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. But get this: Around 75% of the people we chatted with at the last trade show didn’t have business cards on them at all. What gives? The Good. What are some business card must-haves? Your name. The Bad.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Trade Show] Insights from the B2B Barometer
    When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. 'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Trade Show] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    'The SIGMA Team is looking forward to the Professional Insurance Marketing Association (PiMA) Mid-Year Meeting & Trade Show from July 17-20 in Napa, California. How You Can Get Involved. We will live tweet during the panel discussion (9:50-10:45 a.m. Pacific on Friday, July 18) using the hashtag #pimaOCM. Affinity Marketing
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Trade Show] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. 'Trying to get found as a startup is no easy task. Not many people know your business, your team is small, and you''re working tirelessly to get your brand''s name out there.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Trade Show] Use These Email Newsletter Topics, You Must
    Royce Leather , a New Jersey-based company that sells leather products, wrote about a leather trade show taking place in Pakistan. Since the company works with manufactures in that country, it’s impacted by leather trade shows and other events like this and shared the information with readers. We do. Or do not.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 8, 2014
    [Trade Show] Updated Electrical Market Overview
    Highlights include  association and buying group contacts, trade shows/meetings, training industry information and media publications. 'Sonnhalter  is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The free copy for download is available. Click  here  to sign up.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Trade Show] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    By its simplest definition, outbound marketing is sending a unified message out  through TV ads, cold calling, trade shows, etc. It will show you exactly which pages a lead has visited, how many times a lead has been to the site, which emails they opened/clicked – any small detail you could every want to know. Pretty cool!
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Trade Show] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    I’m not sure how that process works in Canada, but obviously down here, we saw that in 2008, the Federal Trade Commission efforts around amending CAN-SPAM, which addressed very specific issues under the interpretation of the fine print of the bill itself. How about trade shows and events? What’s the primary purpose of it?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Trade Show] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. 'My next challenge has arrived, and oh what a challenge it will be. It’s certainly no secret that I have a passion for the digital space, and all it entails. For a business to deny this fact simply ensures its demise, be it fast or slow. wonder. Period.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    'Last year I spoke at Dreamforce with my client DiscoverOrg.com. If you sell into the IT area, check them out.) Over 130,000 Salesforce.com customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Photo Worthy: 6 Steps to Build Your Photo Content
    That includes: Trade shows, customer events, employee events, seminars, etc. For events and trade shows, don’t limit your photos to just the pre-event set up. Want some candids from a trade show? 'By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Trade Show] How Long Does Inbound Marketing Take to Reach Success?
    One of the key reasons that inbound marketing generally takes longer to show results than the old days of the quick, outbound marketing “hit” is that you’re building relationships. advertising, trade shows, speaking events, direct mail and public relations just to name a few. Results are not immediate but they are long term.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    There was a lot of potential for business value in QR Codes, and marketers found a lot of uses for them: linking to landing pages from physical locations, adding a QR Code to promotional materials, putting them in trade show materials, or on their business cards. Sweet memories, right? You think, "Does anyone actually do that anymore?"
  • VOLACCI  |  THURSDAY, JUNE 5, 2014
    [Trade Show] DrupalCon Austin Wrap-Up
    'Today (Thursday, June 5th) is the last day that the trade show will be open at DrupalCon Austin 2014. We''ve had such a great time being here and are happy that everyone who attended was able to make it to Austin. We had a lot of fun and are pleased to be a part of this wonderful Drupal community.
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] Creating Personas for an Awesome B2B Content Marketing Strategy
    Or maybe a lower return on investment at a trade show spurred marketing managers to hire a telemarketing company to build awareness of the company’s trade show attendance and set appointments with decision makers at the show. 'Are you guessing or do you know how your prospects make buying decisions?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] B2B Marketers: Would You Exhibit?
    'Question:   If you knew that 100,000 potential customers were attending an industry trade show, would you exhibit? And I bet you would wonder how to draw those 100,000 attendees into your booth ( see Fathom’s whitepaper about maximizing trade show ROI ). Of course you would!  The buying process has changed….let’s
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Trade Show] 5 Ways to Leverage a Media Placement
    If your media placement is an article or blog post, get a picture frame for it and show it off on the wall of your store or lobby. If you have a sales team, have them bring color copies of the media placement as part of their leave-behind packets in meetings with prospects, at trade shows, etc. But you’re not done.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Trade Show] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    What better opportunity to do so than at trade shows? By giving inside sales reps trade show experience, you allow them to become comfortable speaking in person the same way they would on the phone in a concentrated amount of time. Trade shows also give inside sales reps visibility to the competition.
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Trade Show] Marketing Engines vs. Marketing Campaigns
    Campaigns by this definition include many long-accepted, mainstream marketing tactics like trade show exhibits, meetups, direct mail, and so on. 'Marketing campaigns are giving way to marketing engines. By contrast, a “marketing engine” is a system that continues to yield benefits on an ongoing basis. SaaS Marketing
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Trade Show] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. With that goal in mind, here are several quick ways to curate content for your industry blog. Blogging
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Trade Show] New Research on CPA Marketing Budgets
    Networking events/trade shows. High growth firms—the fastest growing 20% among our respondents— showed very consistent patterns in their marketing strategy. High growth firms spent much more on their online presence, content and materials, networking and trade shows, and educational events.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Trade Show] How Avid Launched Its Award-Nominated Lead Scoring Program
    Avid has events that are considered high value, such as major industry trade shows. It’s still too early to offer up concrete proof of increased revenue due to Avid’s lead scoring initiative, but the early evidence shows it’s already making a difference in the company’s bottom line. It wasn’t used, and it didn’t work.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Trade Show] Trade Shows: Are You Telling a Compelling Story?
    'I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say, “What were they thinking?” I’m sure some of them have seven-figure trade show budgets. I’m not talking about small companies either.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Trade Show] A Social Media Strategy for B2B Marketers
    Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. Twitter.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Trade Show] 3 Best Practices for Creating a Lead-Scoring Matrix
    Offline/custom events – Trade shows attended, other types of physical events. 'TOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Enter the matrix. The lead-scoring matrix, that is.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Trade Show] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Trade Show] How the buying process has changed.
    We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. 'The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. This has all changed now; it all starts with a search. The post How the buying process has changed.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. 'Want to improve your email marketing response rates? Consider segmenting your list. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Trade Show] The Critical Ingredients Of Effective Demand Generation
    Marketing must be more than trade shows, logo colors and full-page ads. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Rob knows how to turn marketing investment into marketing ROI. Be patient !
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Trade Show] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. And we would go to a trade show. And at the end of the trade show we’d collect the lead forms, we called them lead forms.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Trade Show] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Trade Show] 7 Tips for Creating a Home Page that Establishes Trust
    Another way to build trust and connection is to show the people who work in your business. As I tell my customers when they want to show a picture of their building on the “About” page, “People don’t do business with buildings. So show your team!”. Quickly tell prospective buyers what your company offers. Touring the facility.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Trade Show] The top 10 tricks for sales lead generation
    Ruth is the author of two business books:   Maximizing Lead Generation:  The Complete Guide for B2B Marketers, and Trade Show and Event Marketing:  Plan, Promote, Profit. 'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 4, 2014
    [Trade Show] SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs
    The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank , the reality show on which John is a star, were buzzing, and longtime business heads were expectant. After all, Daymond John is a true entrepreneur.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Trade Show] How to Increase Your B2B Marketing ROI
    For the sake of simplicity let’s say the show costs $100,000. With this simplistic ROI calculation, the company might decide not to do the trade show again. 'Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 2, 2014
    [Trade Show] Noise – I’m Sick of It!
    'I recently returned from a trade show in Vegas. was actually looking forward to going to the show for some peace and quiet. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals, to the larger than life videos in baggage claim, I started to get a headache.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Moreover, effective content creation and promotion builds ownable assets that continue to deliver value over time -- so unlike trade shows, paid advertising, and events, there’s no time limit or expiration date associated with the value you can extract from your effort. The answer is a resounding “yes.”
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Webinar Recap: How to Develop a Successful Content Marketing Program
    It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events. Fast forward to today, and it IS the marketing approach of choice. As with many things in life, figuring out the “how” is always challenging.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Trade Show] How to Prospect Warm, Inbound Leads
    My role is to connect with recent trade show attendees, webinar attendees, prospects that have responded to email promotions, or downloaded whitepapers from my client’s website. prospect may appear on your list because they registered or attended a webinar, conference, or trade show. Warm up your messaging!
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Trade Show] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Trade Show] Why I Hate Tuesdays
    If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy. It’s time to stop this madness.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Trade Show] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    With all that awesomeness in mind, take a look at your trade show presence. Even as a teenager my daughter still loves kitschy trade show giveaways. This is what happens when your only trade show metric is gathering leads rather that acquiring qualified prospects. These are noble causes. This is spam.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Trade Show] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. 'As you know, B2B leaders must reassess their marketing campaigns to include social media. Facebook (73%).
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Trade Show] What Are You Doing to Get the Most Out of Trade Shows?
    'We’ve been doing a lot recently with clients for trade shows. Most of you participate in various trade shows from time to time. Except for a lucky few who still write orders at trade shows, most exhibitors can’t tie a specific revenue-generation figure to their trade shows. Enjoy.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Trade Show] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    'In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. See my previous tradeshow post for what to include in your press release.).
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 11, 2014
    [Trade Show] 3 Reasons Why The 2014 International Builders’ Show Was A Success
    attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). With over 1,700 exhibitors combined, covering more than 650,000 square feet of floor space, these shows delivered more than 75,000 residential construction and design professionals. 'By Matt Sonnhalter, Vision Architect, Sonnhalter.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Trade Show] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    They were doing trade shows and loved it. was waiting for them to say that trade shows weren''t really paying off for them, so they started to venture into online marketing -- after all, when I researched them, their website looked pretty spiffy. 'As I type this, my brain is in overdrive. My heart is racing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Trade Show] Who Is Your B2B Customer & How Do They Find You?
    Trade Show Documentation. 'C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. Buyer personas, as a result, become critical. Image Credit. Questions B2B SEO’s Should Ask In Buyer Persona Development. Image Credit.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 5, 2014
    [Trade Show] The More Things Change, The More They Stay The Same
    There was direct mail, trade shows, referrals (today we call it networking) and a newfangled machine called a fax that we could send messages out on. 'I had some time this week to reflect on almost 40 years in this crazy B-to-B marketing communications business and realized not much has changed. Let me explain.
  • INTEGRATED B2B  |  MONDAY, MARCH 3, 2014
    [Trade Show] Is the B2B printed brochure dying?
    Of course, one of the key forces keeping printed material alive in the B2B space is the trade show. Without such materials as a minimum, the trade show stands of many companies would quickly become one of the least interesting places to be anywhere on the planet. First, what do my CMO clients think of brochures?
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Trade Show] B2B Marketing: Know the Trends, Pick the Right Strategy
    And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. 'What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    Therefore, marketing automation technology that is used to manage and analyze digital initiatives such as email and social media should work hand-in-hand with solutions tracking and reporting on non-digital channels such as phone calls , trade shows, and in-store visits. The key to an effective multichannel campaign is consistency.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Marketing Automation is Not Marketing Strategy
    Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. But it’s only a tool. It can’t develop value propositions. This worries me. Stevens.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Trade Show] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    The question that one of my clients started out with was, “You’re on the trade show floor and you’re hoping your ideal customers come to you. 'Recently I had the opportunity to moderate an Act-On Conversation on demand generation. What follows below is Part 1 of the transcript of the Conversation. What is demand generation?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Trade Show] Product Strategy: Pictures are Worth a Million Words
    We were at the  New York Expo , a great show with over 4,000 small businesses attending that wanted to explore new ideas to grow. huge win when you only have seconds to get someone’s attention at a busy trade show. 'I recently purchased a great coffee maker, the  Nespresso. It’s super visual as well.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] The Marketer’s Journey to Accurately Tracking Campaign ROI as Illustrated in GIFs
    Whether the majority of ad spend is being directed toward online ads, billboards, or trade shows, the majority of marketers aren’t even sure if those dollars are providing solid ROI. Instead, you just calmly show them the numbers that definitively illustrate your marketing ROI—because that’s what big-kid marketers do. TV ads.
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