• MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Trade Show] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. And we would go to a trade show. And at the end of the trade show we’d collect the lead forms, we called them lead forms.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Trade Show] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Trade Show] 7 Tips for Creating a Home Page that Establishes Trust
    Another way to build trust and connection is to show the people who work in your business. As I tell my customers when they want to show a picture of their building on the “About” page, “People don’t do business with buildings. So show your team!”. Quickly tell prospective buyers what your company offers. Touring the facility.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Trade Show] The top 10 tricks for sales lead generation
    Ruth is the author of two business books:   Maximizing Lead Generation:  The Complete Guide for B2B Marketers, and Trade Show and Event Marketing:  Plan, Promote, Profit. 'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 4, 2014
    [Trade Show] SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs
    The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank , the reality show on which John is a star, were buzzing, and longtime business heads were expectant. After all, Daymond John is a true entrepreneur.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Trade Show] How to Increase Your B2B Marketing ROI
    For the sake of simplicity let’s say the show costs $100,000. With this simplistic ROI calculation, the company might decide not to do the trade show again. 'Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 2, 2014
    [Trade Show] Noise – I’m Sick of It!
    'I recently returned from a trade show in Vegas. was actually looking forward to going to the show for some peace and quiet. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals, to the larger than life videos in baggage claim, I started to get a headache.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Moreover, effective content creation and promotion builds ownable assets that continue to deliver value over time -- so unlike trade shows, paid advertising, and events, there’s no time limit or expiration date associated with the value you can extract from your effort. The answer is a resounding “yes.”
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Webinar Recap: How to Develop a Successful Content Marketing Program
    It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events. Fast forward to today, and it IS the marketing approach of choice. As with many things in life, figuring out the “how” is always challenging.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Trade Show] How to Prospect Warm, Inbound Leads
    My role is to connect with recent trade show attendees, webinar attendees, prospects that have responded to email promotions, or downloaded whitepapers from my client’s website. prospect may appear on your list because they registered or attended a webinar, conference, or trade show. Warm up your messaging!
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Trade Show] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Trade Show] Why I Hate Tuesdays
    If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy. It’s time to stop this madness.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Trade Show] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    With all that awesomeness in mind, take a look at your trade show presence. Even as a teenager my daughter still loves kitschy trade show giveaways. This is what happens when your only trade show metric is gathering leads rather that acquiring qualified prospects. These are noble causes. This is spam.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Trade Show] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. 'As you know, B2B leaders must reassess their marketing campaigns to include social media. Facebook (73%).
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Trade Show] What Are You Doing to Get the Most Out of Trade Shows?
    'We’ve been doing a lot recently with clients for trade shows. Most of you participate in various trade shows from time to time. Except for a lucky few who still write orders at trade shows, most exhibitors can’t tie a specific revenue-generation figure to their trade shows. Enjoy.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Trade Show] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    'In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. See my previous tradeshow post for what to include in your press release.).
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 11, 2014
    [Trade Show] 3 Reasons Why The 2014 International Builders’ Show Was A Success
    attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). With over 1,700 exhibitors combined, covering more than 650,000 square feet of floor space, these shows delivered more than 75,000 residential construction and design professionals. 'By Matt Sonnhalter, Vision Architect, Sonnhalter.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Trade Show] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    They were doing trade shows and loved it. was waiting for them to say that trade shows weren''t really paying off for them, so they started to venture into online marketing -- after all, when I researched them, their website looked pretty spiffy. 'As I type this, my brain is in overdrive. My heart is racing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Trade Show] Who Is Your B2B Customer & How Do They Find You?
    Trade Show Documentation. 'C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. Buyer personas, as a result, become critical. Image Credit. Questions B2B SEO’s Should Ask In Buyer Persona Development. Image Credit.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 5, 2014
    [Trade Show] The More Things Change, The More They Stay The Same
    There was direct mail, trade shows, referrals (today we call it networking) and a newfangled machine called a fax that we could send messages out on. 'I had some time this week to reflect on almost 40 years in this crazy B-to-B marketing communications business and realized not much has changed. Let me explain.
  • INTEGRATED B2B  |  MONDAY, MARCH 3, 2014
    [Trade Show] Is the B2B printed brochure dying?
    Of course, one of the key forces keeping printed material alive in the B2B space is the trade show. Without such materials as a minimum, the trade show stands of many companies would quickly become one of the least interesting places to be anywhere on the planet. First, what do my CMO clients think of brochures?
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Trade Show] B2B Marketing: Know the Trends, Pick the Right Strategy
    And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. 'What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    Therefore, marketing automation technology that is used to manage and analyze digital initiatives such as email and social media should work hand-in-hand with solutions tracking and reporting on non-digital channels such as phone calls , trade shows, and in-store visits. The key to an effective multichannel campaign is consistency.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Marketing Automation is Not Marketing Strategy
    Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. But it’s only a tool. It can’t develop value propositions. This worries me. Stevens.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Trade Show] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    The question that one of my clients started out with was, “You’re on the trade show floor and you’re hoping your ideal customers come to you. 'Recently I had the opportunity to moderate an Act-On Conversation on demand generation. What follows below is Part 1 of the transcript of the Conversation. What is demand generation?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Trade Show] Product Strategy: Pictures are Worth a Million Words
    We were at the  New York Expo , a great show with over 4,000 small businesses attending that wanted to explore new ideas to grow. huge win when you only have seconds to get someone’s attention at a busy trade show. 'I recently purchased a great coffee maker, the  Nespresso. It’s super visual as well.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] The Marketer’s Journey to Accurately Tracking Campaign ROI as Illustrated in GIFs
    Whether the majority of ad spend is being directed toward online ads, billboards, or trade shows, the majority of marketers aren’t even sure if those dollars are providing solid ROI. Instead, you just calmly show them the numbers that definitively illustrate your marketing ROI—because that’s what big-kid marketers do. TV ads.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] Optimize the Sales Funnel with Lead Scoring
    Real-world participation in events such as trade shows and seminars can also be part of this data. 'I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. Leads are not all created equally – some are likely to purchase much sooner than others.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Trade Show] 3 Secrets Hiding in Your Video Data
    It could also show you that the second point from your guest speaker’s talk was where your audience dropped off out of boredom. 'As a creative director and videographer, it’s my job to make sure our marketing videos appeal to our audience and drive action. Use a fast-acting punch line. Observation # 2. Observation #3.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Trade Show] iBeacon: The Future of Content Marketing?
    Whether you host your own events and want to deliver the very best experience to delegates or you’re an exhibitor at a big trade show and want to gain real stand-out, iBeacon could help you do just that. 'Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Take events.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Trade Show] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 6, 2014
    [Trade Show] Five Observations From The 2014 AHR Expo
    For those not familiar with this trade show, it is the largest HVACR show in the United States, endorsed by 33 leading HVACR industry associations and co-sponsored by ASHRAE   and AHRI. Growing International Attendance – exhibitors from more than 30 countries attended the show.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Get on Board the Mobile Marketing Revolution
    ’s 2013 Tech Marketing Benchmark Study shows that B2B companies this year allocated only 1.7% Litmus.com covers this statistic carefully and their data shows that 43 percent of email is opened on phones or tablets. Utilize mobile marketing at industry conferences and trade shows. 'International Data Corp.’s
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Sales Systems [Ben's Productivity Podcast]
    It''s a definition of here''s where the leads come from and I''m a strong believer in having 10 different sources of leads and that can be like your newsletter, trade shows, cold calling, website, online advertising partners. 'Today''s tip: Build sales systems supported by your processes. Things like that are some of those 10.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] The Hipster’s Guide to Better Business
    Okay, maybe not, unless you’re giving out swag at your next trade show (which you should). 'Everyone is an expert at mocking hipsters, but the truth is…if you can market to a hipster, you can market to anyone. You see, hipsters don’t buy into a product or service unless a few boxes are checked. Make It Personal. Tell a story. Do that.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Which Companies are Totally Nailing B2B Marketing?
    They mixed up the boring trade show booth by creating an actual guitar made out of actuator valves that’s played by air. Their booth is now the must-see stop of any medical device tradeshow and they get to show off their product while engaging potential customers. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Trade Show] Measuring the ROI of Trade Show Event Marketing
    To determine the number of email connections resulting from an event or trade show, companies often use a specific email address to send and receive touches. Distribute the same email address that sent out the messages to attendees at the show to separate event-driven responses from other communications.”. Why Events Matter.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    To help, we decided to show you how to turn some old-school pieces of content turn bright, shiny pieces of inbound content. 2) Trade-Show Banners --> Social Media Images. When you create a trade-show banner for your booth, it has a limited lifespan: For as long as you''re at that trade show, the banner is useful.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. SEO Isn’t Dead…. Mobile.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    As you can see from the graph below, trade shows top the list for generating quality leads. Next up: Tools of the trade. '“B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!”. Unported license.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Trade Show] 101 Reasons Why Social Matters to Your Brand
    Social media generates nearly double the marketing leads of trade shows, telemarketing, daily mail or PPC. 'The relationship between businesses and social media has grown leaps and bounds in recent years. With numbers like these, it is no wonder why staying up on the latest social media is a must for marketers and content creators.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Trade Show] Lead Nurturing For Professional Services
    Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). It’s fine to show that there is a range of topics that your firm has expertise in.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Trade Show] 4 Winning Tactics to Put in Your Marketing Plan
    When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. 'Happy New Year! SEO Is dead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Trade Show] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 404 Inbound Link Cleanup.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Trade Show] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 404 Inbound Link Cleanup.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Trade Show] B2B Prospecting Data Just Keeps Getting Better
    She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Trade Show] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley  does here, with a nicely done video involving Cisco networking gear, and beer. So it is with Content Marketing Week. How I.T. by Industry Market Trends.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Trade Show] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Most of the time, traditional or paid media ends up costing a business more -- both in hard cost and missed opportunity costs (think about how much it costs just to sponsor one trade show. In addition to the positive effects of content marketing, showing executives the negative side of not doing it can also have a major impact.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] A Year in Review: The Biggest Social Media Updates of 2013
    2) Twitter images began showing automatically in users'' streams. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream. 'Can you believe 2013 is almost over? Comments and apps and pages, oh my! Ebooks?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] How to reach content marketing’s Holy Grail: revenue
    That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience. '(Photo credit: Wikipedia). That’s true even for us at times.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. wrote this post in 2009 and it still holds true today. Fish Where The Fish Are.
  • ENGAGE  |  FRIDAY, DECEMBER 6, 2013
    [Trade Show] Oh the Places You Can Go. On Pinterest
    Promote a trade show or event. This is so effective for business-to-business marketing, particularly for those whose hard work culminates in a large trade show each and every year. Take JCK for example, a leading jewelry publication that puts on the largest jewelry trade show in the U.S. Ask them. Perfect.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 5, 2013
    [Trade Show] 12 Simple Ways to Build Links Through Events
    'After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. So instead, here are 12 simple ways to build links through events: Pre-Show. Headed to a show? Registration. Probably not.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Trade Show] How B2B Marketers Will Spend Their Budgets in 2014
    More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Trade Show] How B2B Marketers Will Spend Their Budgets in 2014
    More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases. Among the key findings: Digital budgets are growing. One-to-one tactics are holding steady.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Trade Show] Learn How to Maximize Lead Generation
    By exhibiting at a trade show without a well-considered data capture and inquiry follow-up plan (and training booth staff to engage with passers-by). 'Anyone with a blog can call themselves a thought leader – but how do you find the real deal? If you’re lucky, you meet Ruth P. Budget? Technique? Lack of alignment? don’t have a number. 
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Trade Show] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    Communicate when you will be in a trade show in their area. 'You may be traveling to see family this Thanksgiving holiday. Chances are you are going to see a relative that you have not seen since last year or even longer.  It is also likely she has not thought of you, either.  You – “So! How’s that son of yours doing?”.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Trade Show] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include advertising, direct mail, trade shows, news releases, cold calling, etc. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. Everything revolves around it.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Trade Show] How To Build a Better Marketing Budget
    Figure 1 shows that firms that do systematic research on their target client groups grow faster and are more profitable than those that do no research. In many cases you will walk away with nothing to show for your efforts. Historically that has involved trade shows, industry publications and educational events.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 25, 2013
    [Trade Show] Dreamforce 2013 – Chill Out and Drink Up
    Trade Shows and Events 'Dreamforce 2013 welcomed an earth-shattering 135,000 attendees, and it took exactly 30 seconds to get a badge. When the rains started on Tuesday, cartons of blue umbrellas suddenly appeared. Everything was perfect from an attendee perspective in many ways, an admirable feat of event engineering. Blue curacao.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Trade Show] Who Is Responsible For Demand Generation? Marketing or Sales
    We are more than the people blowing up balloons at trade shows. 'Marketing exists to drive business outcomes. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx. Marketing or Sales?
  • SOCIAL MEDIA B2B  |  FRIDAY, NOVEMBER 22, 2013
    [Trade Show] Ways to Improve a B2B Cold Sales Call and Make it Social
    Did I meet them at a trade show? If the call is because I downloaded a content resource or registered for something at a trade show, share that context with me and I am more likely to accept the appointment. 'Yesterday my cell phone rang and it was a Raleigh NC number that I didn’t recognize. Add a benefit to me.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Trade Show] Is Your Social Media Strategy Dynamic?
    Find out who in your industry is getting results; network, attend trade shows, keep your attention focused on people who are solving the problems you’re encountering. What’s even more interesting is that virtually all your buyers – whether you’re B2C or B2B – are using it as well, often for research into purchasing decisions. The U.S.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Trade Show] Interesting Infographics: How B2B Sales Has Changed
    According to an infographic designed by the Maximize Social Media team, we need to view the internet as a “trade show”  About 54% of B2B buyers start their purchasing process with informal research, especially research that surrounds their business obstacles. The outbound approach is too assertive. Then he contacts you.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Trade Show] 2013 STAFDA Recap
    'Just returned from the 2013 STAFDA Show in Las Vegas. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market. talked to several manufacturers and they seemed happy for the most part on the turnout for the trade show.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Trade Show] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Show off your brand’s personality. Capitalizing on trade shows. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular. Buyers were different, sales cycles were different, messaging was different, and media was different.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Trade Show] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Show off your brand’s personality. Capitalizing on trade shows. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular. Buyers were different, sales cycles were different, messaging was different, and media was different.
  • INTEGRATED B2B  |  MONDAY, NOVEMBER 18, 2013
    [Trade Show] Best practices for using social media at a trade show
    'With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Trade Show] Marketing Automation: 6 Examples of Success
    100% increase in trade show booth traffic. It was both compelling and useful, and something we haven’t published in a while. US Fleet Tracking achieves $30,000 revenue in Black Friday campaign. The result: 25% of recipients filled out a call-back form and the campaign pulled down $30,000 in revenue. Reduced time spent on cold calls.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 14, 2013
    [Trade Show] 10 Questions about B2B Blogging Answered
    B2B marketers who are used to traditional marketing activities like print collateral, full featured websites and trade show booths are usually saddled with complex approval processes where a number of executives must sign off on the copy, the design and even the layout. How Do We Get Started Blogging? Let’s face it.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Trade Show] Management Consultants: Three Considerations to Integrated Marketing Communications
    And there are the offline opportunities like trade shows and lunch & learn gatherings you can host, for example. Use social media to promote an in-person event you host, and then send out an email to prospects about the outcomes – not who showed, but what key information was revealed that others can use. Sherman
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Relevanza ). Wrong.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Trade Show] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Nearly three-quarters of brand marketers still view live trade shows and conferences as either “very valuable” or “essential to doing business.” Relevanza ). Wrong.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Trade Show] The Evolution of Call Tracking
    With first generation call tracking, you can track ROI from offline advertising (such as print ads, direct mail campaigns, TV or radio spots, billboards, or trade show materials, and track ROI from some content marketing (like tracking calls from eBooks, presentations, webinars, and brochures), or email blasts.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 6, 2013
    [Trade Show] How To Talk to Management About New Approaches to B2B Marketing
    They may be more comfortable with paid advertising, direct mail, cold calling and trade shows. 'Artillery B2B Marketing Blog > The Forward Observer A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions. Every hand goes up.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Trade Show] Top Landing Pages Don’t Play 20 Questions
    For example, if you wanted to get a prospect to engage at a trade show, you might ask: “Is the food here in San Francisco as good as everyone says?” ” But in marketing automation, there are ways to delay asking questions until the next visit – using progressive profiling. The same is true for lead forms.
  • SCHEIER ASSOCIATES  |  MONDAY, NOVEMBER 4, 2013
    [Trade Show] A Spicy Role in $500 Billion of IT Sales
    'Not your father’s trade show. The kitsch was not the usual “at the edges” trade show goofiness, but an essential part of SpiceWorks’ competitive edge. It’s a model vendors and IT trade pubs have been trying to make work since the pre-Internet days of bulletin boards. Show Me the Money. she replied.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 4, 2013
    [Trade Show] Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects
    Adriel also mentioned as evolving buying habits exert more pressure on lead nurturing, today’s common lead nurture tactics – teleprospecting, webinars, trade shows, email, etc. So, what is social business exactly? According to Todd, social media, social media marketing and social business are three very distinct concepts. Tip #1.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 29, 2013
    [Trade Show] Plan the Perfect Webinar
    People who sign up and show up are motivated to solve a problem or fill a need, and they already trust you to some degree. Look at trade show agendas to see which topics are are hot. 'Webinars are dynamite lead generation machines. The topic. Ideas for a webinar can come from anyplace, including your own prospects and customers.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 28, 2013
    [Trade Show] DMA 2013: Top Takeaways for B2B Marketers #DMA13
    If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. Better Data, Better Decisions.
  • MARKETRI  |  MONDAY, OCTOBER 28, 2013
    [Trade Show] Does Your Law Firm Need More Than One Marketing Plan?
    For example, one market segment may rely heavily on printed trade magazines, while another may turn to online content. Trade show materials. 'In the complicated, fast-paced world we live in, there is an increasing desire to have “one thing” to satisfy multiple needs. Carve out a niche! What about branding? Website.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Trade Show] The Missing Ingredient in Measuring Trade Show ROI: Tracking Post-Show Phone Calls
    'One of the more polarizing debates in marketing continues to center on the value of trade shows. Should trade show sponsorships be included in your lead gen strategy? What are the right shows to sponsor? Show preparation can also tie up marketing resources for weeks, even months, leading up to a single event.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, OCTOBER 26, 2013
    [Trade Show] Is Your Website Suffering from the Boring, Bland, and Blah?
    wanted to show who I really am: bright, creative, and passionate about what I do. You want to show what distinguishes you from your competitors. In short, you want to show why your company is amazing and awesome. 'I love working with manufacturing companies. Is love too strong a word? don’t think so. do love them. love it.
  • KOMARKETING ASSOCIATES  |  FRIDAY, OCTOBER 25, 2013
    [Trade Show] B2B Link Building: Identifying Low-Hanging Fruit
    Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. 'Link apples just waiting to be picked! Don’t be a call-center. Track Brand Mentions.
  • B2B VOICES  |  THURSDAY, OCTOBER 24, 2013
    [Trade Show] A Manifesto for B2B Communicators
    And at every conference and trade show take time to talk with them about their business and what would make their job easier. 'I carry my personal manifesto with me at all times. A  manifesto  should be something that motivates and inspires you as well as others. A Manifesto for B2B Communicators. What are their pain points? Think big.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Trade Show] 35 Simple Blog Topics For You To Choose From
    Recap of a debate/talk show someone you know has been a part of. Some insight regarding a conference or trade show you attended. Slide presentation: Here is a chance to share your knowledge and show off your creative side at the same time! We have all been there. Writer’s block hits everyone at one point or another.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 21, 2013
    [Trade Show] How to Set Up a Successful Call Strategy for Your Calling Campaign
    If your organization has recently returned from a trade show, or has just hosted a webinar that has resulted in warm leads, have your inside sales team start here. 'Our job is to find highly qualified sales leads for our customers that will lead to qualified opportunities. Let’ start with the obvious.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [Trade Show] Lead Generation: Who knows the customer better – Marketing or Sales?
    Related Resources: Best in Show: Top takeaways from Lead Gen Summit 2013 – Upcoming October 16 SherpaWebinar. Event Marketing: How a technology start-up made a trade show splash booth-free. 'Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Trade Show] How to Build a Social Media Marketing Presence for Management Consulting
    Another vital statistic shows that more than 70% of management consulting firms anticipate hikes in digital marketing at an average rate approaching 95%. Allocating staff time for a social media plan and implementation is simply not as expensive as advertising and sending teams to trade shows. 1) Customize. 2) Be helpful.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Trade Show] Measure Your Content Marketing ROI with Call Tracking
    That’s why the best way to prove content marketing ROI is to show its impact on lead generation, followed by how those leads are translating to revenue. You then insert a different number in each eBook, infographic, video, trade show presentation, email blast, ad, direct mail piece, or other content you wish to track.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Trade Show] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Trade show and event websites. The short answer? All of them!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Trade Show] How To Analyze and Grow Website Visits
    Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Trade show and event websites. The short answer? All of them!
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Trade Show] LinkedIn Sponsored Updates: A Beginner’s Guide
    She recently used LinkedIn to sponsor a post promoting a trade show that features a biotech client of inSegment. The Sponsored Update also included a bar graph showing customer response rates to targeting and personalization. An example of a LinkedIn Sponsored Update by Intuit. percent. Content Is the Catalyst for Success.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [Trade Show] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    How did they first come onto our radar—was it a referral, or perhaps we met them at a trade show?  a manufacturer in Norwalk CT, relies heavily on exhibiting at trade shows for their lead generation.   So King’s trade show qualification criteria center around sample requests.  Industry.  Parent company. 
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 26, 2013
    [Trade Show] How the Right Social Media Dashboard Can Increase Your Social Productivity
    He sold kitchenware items when I was a kid, and there was no “Trade show” he didn’t canvas. 'I grew up with a dad who ran (and still runs) his own small business. remember one day I saw my dad sitting at a computer with a stack full of business cards. Featuring Contributions from Global Thinkers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Trade Show] What’s the Proper Way of Developing an Internal Mailing List?
    Beyond your existing customer lists, you normally get addresses from trade shows, ad leads or possible contests you are running. 'When you start to develop an internal email database for marketing purposes, what are the protocols you should follow? Should you just assemble them and start emailing?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Trade Show] Steps to a Successful Integrated Marketing Strategy
    The research clearly shows that firms that base their decisions on solid research grow faster and are more profitable. This doesn’t mean that you need to be in every issue of every trade publication, exhibit at every trade show and attend every networking event. After all, what’s the alternative? Focus.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 20, 2013
    [Trade Show] Business Conferences Not to Miss in 2014
    Whether you’re networking, or putting your biz out there in a trade show booth, getting a head start is ideal. What NMX says: “Join us at New Media Expo (aka Blog World), the World’s Largest Conference and Trade Show for Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. Drea mforce.
  • E-LIGN  |  THURSDAY, SEPTEMBER 19, 2013
    [Trade Show] 5 Reasons To Set A Monthly Marketing Budget
    ” Your business will likely want to take advantage of local advertising (billboards, coupons, chamber events, trade shows, etc.) 'Allocation of your revenue to Marketing is a necessity for continuously driving new business. Plan for the unexpected by reinvesting a portion of your revenue  towards the future. Inbound Marketing
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Trade Show] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Sponsor a virtual trade show: Businesses sponsor virtual trade shows to raise awareness, build their email contact database, and generate leads. Having call tracking phone numbers in your content can help you track any calls back to your content and the specific virtual show.).
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