• WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Trade Show] 23 Terrific Email Marketing Guides
    Frequent best-of honoree Laura Click  serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Trade Show] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Or offline marketing such as direct mail, TV, radio, print, collateral, and trade shows? 'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Or ad campaigns on other search engines like Bing?
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Trade Show] 10 Tips for a Successful Trade Show Follow-up Campaign
    'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Trade Show] Start engaging from the first click in the Customer Journey
    Over time and touch points, the journey incorporates traditional/outbound channels — Advertising/Trade. Shows/Direct Mail, Customer Call Centers, Retail Outlets. Advertising/Trade Shows/Direct Mail, Customer Call Centers, Retail Outlets still play significant roles, even as marketing and sales evolve toward. general way.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Content Relevance- Keeps It Far From Boring
    It doesn’t have to be a fabulously designed or a high-priced content offering, it could be a simple blog post that gives you pointers on how to develop great content, or a short two minute interview with a thought-leader from a trade show floor. What does it take to have a “home run piece” as Doug Kessler calls it? Relevance.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 7, 2014
    [Trade Show] Getting Youth Interested in Manufacturing
    To help promote crucial partnerships and create a pipeline of viable candidates, small manufacturers could also showcase their younger employees’ work during tours with local schools, at National Manufacturing Day, or at trade shows or other events. Because it’s written to attract younger people: Show me the money.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Trade Show] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    3) How to Sell $500,000 in Tickets with Zero Reputation - This blog post will show you how one entrepreneur generated demand for his events company. 6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 11) U.S. 20) 49.7%
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [Trade Show] Marketing: The Best Inside Salesperson You’ll Ever Hire
    Sales was in charge of bringing in revenue, and marketing was less a department than it was a budget for the salespeople to dip into for print collateral and trade shows.  Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  The best part about all of this is that everything is measurable. 
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Trade Show] Identifying A Target Audience for Manufacturers
    Are there tent-pole events in your industry, like a big trade show, that you can focus your quarterly efforts on? '“If you’re everything to everyone, you’re nothing to no one.” In other words, don’t waste your time and money on trying to sell to everyone. It just won’t work. So who is your target audience? But be realistic. Quality?
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [Trade Show] Got CRM? Why You Need Marketing Automation Too
    Now that digital interaction is our lingua franca, marketing can go beyond sending out catalogs and going to trade shows. 'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. Suddenly my computer got friendly and helpful.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Trade Show] Got a Trade Show Coming Up? How to Use Instagram While You're There
    'Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Trade Show] 5 Essentials for Recruiting Success
    But here''s another option to consider: Take recruiting materials to conferences and trade shows where you are exhibiting. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [Trade Show] Fresh Insights in Selling to SMBs
    They still rely on trade shows and events for product information–second only to peers and colleagues. A well-trained sales force, enabled with informative materials, both digital and print, email, phone and trade show support. SMB is where there’s enough volume to do plenty of testing. Encouraging, isn’t it?
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] What Every Managing Partner Needs to Know About Social Media
    There are also private networks run by trade associations, professional organizations and the like. But tracking the impact of trade show attendance or social media activity on your firm’s brand is much more difficult. Growing the firm, finding top talent, deepening client relationships, yes… but social media?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 21, 2014
    [Trade Show] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Whether it’s meeting with new clients, vendors, attending trade shows, or just taking a much-needed break, you do it all for your SMB. 'SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. You can reach target audiences. Want to learn more?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [Trade Show] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? So can trade shows fit in with that new approach to marketing? For many companies, trade shows have played an important role in reaching their marketing and sales objectives.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 17, 2014
    [Trade Show] Trade Shows: Are You Taking Advantage of the Media Opportunities?
    Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches, with aching feet and dry mouths. Contact the trade show management a couple of months ahead of time to obtain its list of registered media.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Trade Show] B2B Marketer: What’s In Your Toolbox?
    Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! 'You’ve probably heard the saying, “If all you have is a hammer, everything looks like a nail.”
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Trade Show] Business Cards: The Good, the Bad, & the Ugly
    At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. But get this: Around 75% of the people we chatted with at the last trade show didn’t have business cards on them at all. What gives? The Good. What are some business card must-haves? Your name. The Bad.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Trade Show] Insights from the B2B Barometer
    When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows. 'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. 
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Trade Show] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    'The SIGMA Team is looking forward to the Professional Insurance Marketing Association (PiMA) Mid-Year Meeting & Trade Show from July 17-20 in Napa, California. How You Can Get Involved. We will live tweet during the panel discussion (9:50-10:45 a.m. Pacific on Friday, July 18) using the hashtag #pimaOCM. Affinity Marketing
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Trade Show] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    When you''re starting from scratch, it can be tempting to push your message with advertising, email blasts to purchased lists, cold calling, trade shows. 'Trying to get found as a startup is no easy task. Not many people know your business, your team is small, and you''re working tirelessly to get your brand''s name out there.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 9, 2014
    [Trade Show] Use These Email Newsletter Topics, You Must
    Royce Leather , a New Jersey-based company that sells leather products, wrote about a leather trade show taking place in Pakistan. Since the company works with manufactures in that country, it’s impacted by leather trade shows and other events like this and shared the information with readers. We do. Or do not.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 8, 2014
    [Trade Show] Updated Electrical Market Overview
    Highlights include  association and buying group contacts, trade shows/meetings, training industry information and media publications. 'Sonnhalter  is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The free copy for download is available. Click  here  to sign up.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Trade Show] 7 Sales Stats That Will Change How You Sell
    You spend a lot of time cold calling, networking, and going to trade shows, but ignoring email marketing has some consequences because…. Sales Stat: Emailing Marketing Has 2x Higher ROI Than Cold Calling, Networking, or Trade Show (MarketingSherpa). But not every habit is a good one. The Second Best Times is 8-10am.
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Trade Show] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    By its simplest definition, outbound marketing is sending a unified message out  through TV ads, cold calling, trade shows, etc. It will show you exactly which pages a lead has visited, how many times a lead has been to the site, which emails they opened/clicked – any small detail you could every want to know. Pretty cool!
  • MARKETING ACTION  |  TUESDAY, JULY 1, 2014
    [Trade Show] CASL Compliance: Q & A About Canada’s Anti-Spam Law
    I’m not sure how that process works in Canada, but obviously down here, we saw that in 2008, the Federal Trade Commission efforts around amending CAN-SPAM, which addressed very specific issues under the interpretation of the fine print of the bill itself. How about trade shows and events? What’s the primary purpose of it?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Trade Show] Onward, to Total Immersion!
    Print ads in trade mags, directories and guidebooks, trade shows, etc. 'My next challenge has arrived, and oh what a challenge it will be. It’s certainly no secret that I have a passion for the digital space, and all it entails. For a business to deny this fact simply ensures its demise, be it fast or slow. wonder. Period.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    'Last year I spoke at Dreamforce with my client DiscoverOrg.com. If you sell into the IT area, check them out.) Over 130,000 Salesforce.com customers, developers and partners were there. After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 26, 2014
    [Trade Show] Photo Worthy: 6 Steps to Build Your Photo Content
    That includes: Trade shows, customer events, employee events, seminars, etc. For events and trade shows, don’t limit your photos to just the pre-event set up. Want some candids from a trade show? 'By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools.
  • THE FORWARD OBSERVER  |  MONDAY, JUNE 23, 2014
    [Trade Show] How Long Does Inbound Marketing Take to Reach Success?
    One of the key reasons that inbound marketing generally takes longer to show results than the old days of the quick, outbound marketing “hit” is that you’re building relationships. advertising, trade shows, speaking events, direct mail and public relations just to name a few. Results are not immediate but they are long term.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Trade Show] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    There was a lot of potential for business value in QR Codes, and marketers found a lot of uses for them: linking to landing pages from physical locations, adding a QR Code to promotional materials, putting them in trade show materials, or on their business cards. Sweet memories, right? You think, "Does anyone actually do that anymore?"
  • VOLACCI  |  THURSDAY, JUNE 5, 2014
    [Trade Show] DrupalCon Austin Wrap-Up
    'Today (Thursday, June 5th) is the last day that the trade show will be open at DrupalCon Austin 2014. We''ve had such a great time being here and are happy that everyone who attended was able to make it to Austin. We had a lot of fun and are pleased to be a part of this wonderful Drupal community.
  • 3D2B  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] Creating Personas for an Awesome B2B Content Marketing Strategy
    Or maybe a lower return on investment at a trade show spurred marketing managers to hire a telemarketing company to build awareness of the company’s trade show attendance and set appointments with decision makers at the show. 'Are you guessing or do you know how your prospects make buying decisions?
  • FATHOM  |  WEDNESDAY, MAY 28, 2014
    [Trade Show] B2B Marketers: Would You Exhibit?
    'Question:   If you knew that 100,000 potential customers were attending an industry trade show, would you exhibit? And I bet you would wonder how to draw those 100,000 attendees into your booth ( see Fathom’s whitepaper about maximizing trade show ROI ). Of course you would!  The buying process has changed….let’s
  • VERTICAL RESPONSE  |  TUESDAY, MAY 27, 2014
    [Trade Show] 5 Ways to Leverage a Media Placement
    If your media placement is an article or blog post, get a picture frame for it and show it off on the wall of your store or lobby. If you have a sales team, have them bring color copies of the media placement as part of their leave-behind packets in meetings with prospects, at trade shows, etc. But you’re not done.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 23, 2014
    [Trade Show] How Trade Shows Can Impact Inside Sales Reps’ Sales Skills
    What better opportunity to do so than at trade shows? By giving inside sales reps trade show experience, you allow them to become comfortable speaking in person the same way they would on the phone in a concentrated amount of time. Trade shows also give inside sales reps visibility to the competition.
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Trade Show] Marketing Engines vs. Marketing Campaigns
    Campaigns by this definition include many long-accepted, mainstream marketing tactics like trade show exhibits, meetups, direct mail, and so on. 'Marketing campaigns are giving way to marketing engines. By contrast, a “marketing engine” is a system that continues to yield benefits on an ongoing basis. SaaS Marketing
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Trade Show] 7 Quick Ways to Curate Industry Content for Your Blog
    2) Follow Trade Show Blogs. Trade show blogs are some of the best places to find content, because they give good signals as to what''s changing in your industry and what trends you should keep reading more about. With that goal in mind, here are several quick ways to curate content for your industry blog. Blogging
  • HINGE MARKETING  |  MONDAY, MAY 12, 2014
    [Trade Show] New Research on CPA Marketing Budgets
    Networking events/trade shows. High growth firms—the fastest growing 20% among our respondents— showed very consistent patterns in their marketing strategy. High growth firms spent much more on their online presence, content and materials, networking and trade shows, and educational events.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 2, 2014
    [Trade Show] How Avid Launched Its Award-Nominated Lead Scoring Program
    Avid has events that are considered high value, such as major industry trade shows. It’s still too early to offer up concrete proof of increased revenue due to Avid’s lead scoring initiative, but the early evidence shows it’s already making a difference in the company’s bottom line. It wasn’t used, and it didn’t work.”.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 29, 2014
    [Trade Show] Trade Shows: Are You Telling a Compelling Story?
    'I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say, “What were they thinking?” I’m sure some of them have seven-figure trade show budgets. I’m not talking about small companies either.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Trade Show] A Social Media Strategy for B2B Marketers
    Post updates on new hires, awards, photos from trade shows, speeches, company events, sports teams, community and charity activity on Facebook. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. Twitter.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Trade Show] 3 Best Practices for Creating a Lead-Scoring Matrix
    Offline/custom events – Trade shows attended, other types of physical events. 'TOFU. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Enter the matrix. The lead-scoring matrix, that is.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Trade Show] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    Live Events & Trade Shows. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. always find it interesting that “SEO” gets put in an isolated category. From Email Marketing. How so? Visibility to social media profiles and pages.
  • VIRALLY BLOG  |  TUESDAY, APRIL 22, 2014
    [Trade Show] How the buying process has changed.
    We used to rely on sales people and trade shows in the B2B world to learn about the latest and greatest. 'The internet has changed many things about our lives and none more so disruptive that the way we now purchase pretty much anything. This has all changed now; it all starts with a search. The post How the buying process has changed.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. 'Want to improve your email marketing response rates? Consider segmenting your list. What is segmentation? Segmenting a list is simply the process of dividing it into sub-groups.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Trade Show] The Critical Ingredients Of Effective Demand Generation
    Marketing must be more than trade shows, logo colors and full-page ads. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Rob knows how to turn marketing investment into marketing ROI. Be patient !
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Trade Show] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    Now averages can be dangerous, but I’m getting reports and surveys that show that in high-performance companies well north of 20 percent of the revenue is generated by marketing-generated leads. And we would go to a trade show. And at the end of the trade show we’d collect the lead forms, we called them lead forms.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Trade Show] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Show ‘Em What They Get. Like the examples we showed above, use a visually engaging opt-in form that extols the value of subscribing. 'You know you need to get the word out about your business in order to grow and to stay top of mind with customers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Trade Show] 7 Tips for Creating a Home Page that Establishes Trust
    Another way to build trust and connection is to show the people who work in your business. As I tell my customers when they want to show a picture of their building on the “About” page, “People don’t do business with buildings. So show your team!”. Quickly tell prospective buyers what your company offers. Touring the facility.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Trade Show] The top 10 tricks for sales lead generation
    Ruth is the author of two business books:   Maximizing Lead Generation:  The Complete Guide for B2B Marketers, and Trade Show and Event Marketing:  Plan, Promote, Profit. 'Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 4, 2014
    [Trade Show] SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs
    The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank , the reality show on which John is a star, were buzzing, and longtime business heads were expectant. After all, Daymond John is a true entrepreneur.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [Trade Show] How to Increase Your B2B Marketing ROI
    For the sake of simplicity let’s say the show costs $100,000. With this simplistic ROI calculation, the company might decide not to do the trade show again. 'Companies that Measure Marketing ROI Increase Growth. When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 2, 2014
    [Trade Show] Noise – I’m Sick of It!
    'I recently returned from a trade show in Vegas. was actually looking forward to going to the show for some peace and quiet. From the time I got off the plane until I got back on, I was inundated with noise. From the one-arm bandits in the terminals, to the larger than life videos in baggage claim, I started to get a headache.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Moreover, effective content creation and promotion builds ownable assets that continue to deliver value over time -- so unlike trade shows, paid advertising, and events, there’s no time limit or expiration date associated with the value you can extract from your effort. The answer is a resounding “yes.”
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Webinar Recap: How to Develop a Successful Content Marketing Program
    It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events. Fast forward to today, and it IS the marketing approach of choice. As with many things in life, figuring out the “how” is always challenging.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 24, 2014
    [Trade Show] How to Prospect Warm, Inbound Leads
    My role is to connect with recent trade show attendees, webinar attendees, prospects that have responded to email promotions, or downloaded whitepapers from my client’s website. prospect may appear on your list because they registered or attended a webinar, conference, or trade show. Warm up your messaging!
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Trade Show] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Trade Show] Why I Hate Tuesdays
    If I explicitly consent to have my badge scanned at a trade show, I know that I’m likely to get a follow up email asking if I wish to engage in a further discussion. 'Author: Phil Fernandez I hate Tuesdays. Especially Tuesday mornings. Hate them. hate Tuesdays because Tuesday is Spamday. It’s crazy. It’s time to stop this madness.
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 17, 2014
    [Trade Show] I Went to a B2B Trade Show, Was Underwhelmed by Your Presence and Kept Walking
    With all that awesomeness in mind, take a look at your trade show presence. Even as a teenager my daughter still loves kitschy trade show giveaways. This is what happens when your only trade show metric is gathering leads rather that acquiring qualified prospects. These are noble causes. This is spam.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Trade Show] How Does Social Media Leave A Footprint On Your Business?
    Also, the infographic shows that 60% of online shoppers provide feedback on their purchases through social media. Thus, it’s no surprise that social media tends to double marketing leads, unlike trade shows and direct mail. 'As you know, B2B leaders must reassess their marketing campaigns to include social media. Facebook (73%).
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 13, 2014
    [Trade Show] What Are You Doing to Get the Most Out of Trade Shows?
    'We’ve been doing a lot recently with clients for trade shows. Most of you participate in various trade shows from time to time. Except for a lucky few who still write orders at trade shows, most exhibitors can’t tie a specific revenue-generation figure to their trade shows. Enjoy.
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Trade Show] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    'In my previous post about making the most of your tradeshow dollars, I discussed proper components of press releases, using paid search to attract online searchers, writing multiple blog posts, and hosting pre-show breakfasts to showcase industry knowledge. See my previous tradeshow post for what to include in your press release.).
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 11, 2014
    [Trade Show] 3 Reasons Why The 2014 International Builders’ Show Was A Success
    attended the NAHB International Builders’ Show in Las Vegas (February 4-6, 2014). With over 1,700 exhibitors combined, covering more than 650,000 square feet of floor space, these shows delivered more than 75,000 residential construction and design professionals. 'By Matt Sonnhalter, Vision Architect, Sonnhalter.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Trade Show] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
    They were doing trade shows and loved it. was waiting for them to say that trade shows weren''t really paying off for them, so they started to venture into online marketing -- after all, when I researched them, their website looked pretty spiffy. 'As I type this, my brain is in overdrive. My heart is racing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Trade Show] Who Is Your B2B Customer & How Do They Find You?
    Trade Show Documentation. 'C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. Buyer personas, as a result, become critical. Image Credit. Questions B2B SEO’s Should Ask In Buyer Persona Development. Image Credit.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 5, 2014
    [Trade Show] The More Things Change, The More They Stay The Same
    There was direct mail, trade shows, referrals (today we call it networking) and a newfangled machine called a fax that we could send messages out on. 'I had some time this week to reflect on almost 40 years in this crazy B-to-B marketing communications business and realized not much has changed. Let me explain.
  • INTEGRATED B2B  |  MONDAY, MARCH 3, 2014
    [Trade Show] Is the B2B printed brochure dying?
    Of course, one of the key forces keeping printed material alive in the B2B space is the trade show. Without such materials as a minimum, the trade show stands of many companies would quickly become one of the least interesting places to be anywhere on the planet. First, what do my CMO clients think of brochures?
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Trade Show] B2B Marketing: Know the Trends, Pick the Right Strategy
    And in some markets, vigorous participation in trade shows and conferences remains an important tactic to maintain brand awareness in your market. 'What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    Therefore, marketing automation technology that is used to manage and analyze digital initiatives such as email and social media should work hand-in-hand with solutions tracking and reporting on non-digital channels such as phone calls , trade shows, and in-store visits. The key to an effective multichannel campaign is consistency.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Trade Show] Marketing Automation is Not Marketing Strategy
    Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. But it’s only a tool. It can’t develop value propositions. This worries me. Stevens.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Trade Show] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    The question that one of my clients started out with was, “You’re on the trade show floor and you’re hoping your ideal customers come to you. 'Recently I had the opportunity to moderate an Act-On Conversation on demand generation. What follows below is Part 1 of the transcript of the Conversation. What is demand generation?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 21, 2014
    [Trade Show] Product Strategy: Pictures are Worth a Million Words
    We were at the  New York Expo , a great show with over 4,000 small businesses attending that wanted to explore new ideas to grow. huge win when you only have seconds to get someone’s attention at a busy trade show. 'I recently purchased a great coffee maker, the  Nespresso. It’s super visual as well.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] The Marketer’s Journey to Accurately Tracking Campaign ROI as Illustrated in GIFs
    Whether the majority of ad spend is being directed toward online ads, billboards, or trade shows, the majority of marketers aren’t even sure if those dollars are providing solid ROI. Instead, you just calmly show them the numbers that definitively illustrate your marketing ROI—because that’s what big-kid marketers do. TV ads.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Trade Show] Optimize the Sales Funnel with Lead Scoring
    Real-world participation in events such as trade shows and seminars can also be part of this data. 'I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. Leads are not all created equally – some are likely to purchase much sooner than others.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 19, 2014
    [Trade Show] 3 Secrets Hiding in Your Video Data
    It could also show you that the second point from your guest speaker’s talk was where your audience dropped off out of boredom. 'As a creative director and videographer, it’s my job to make sure our marketing videos appeal to our audience and drive action. Use a fast-acting punch line. Observation # 2. Observation #3.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Trade Show] iBeacon: The Future of Content Marketing?
    Whether you host your own events and want to deliver the very best experience to delegates or you’re an exhibitor at a big trade show and want to gain real stand-out, iBeacon could help you do just that. 'Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you? Take events.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 11, 2014
    [Trade Show] PowerViews with Ruth Stevens: The Science (not the art) of Marketing
    How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 6, 2014
    [Trade Show] Five Observations From The 2014 AHR Expo
    For those not familiar with this trade show, it is the largest HVACR show in the United States, endorsed by 33 leading HVACR industry associations and co-sponsored by ASHRAE   and AHRI. Growing International Attendance – exhibitors from more than 30 countries attended the show.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Get on Board the Mobile Marketing Revolution
    ’s 2013 Tech Marketing Benchmark Study shows that B2B companies this year allocated only 1.7% Litmus.com covers this statistic carefully and their data shows that 43 percent of email is opened on phones or tablets. Utilize mobile marketing at industry conferences and trade shows. 'International Data Corp.’s
  • VOLACCI  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Sales Systems [Ben's Productivity Podcast]
    It''s a definition of here''s where the leads come from and I''m a strong believer in having 10 different sources of leads and that can be like your newsletter, trade shows, cold calling, website, online advertising partners. 'Today''s tip: Build sales systems supported by your processes. Things like that are some of those 10.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] The Hipster’s Guide to Better Business
    Okay, maybe not, unless you’re giving out swag at your next trade show (which you should). 'Everyone is an expert at mocking hipsters, but the truth is…if you can market to a hipster, you can market to anyone. You see, hipsters don’t buy into a product or service unless a few boxes are checked. Make It Personal. Tell a story. Do that.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Trade Show] Which Companies are Totally Nailing B2B Marketing?
    They mixed up the boring trade show booth by creating an actual guitar made out of actuator valves that’s played by air. Their booth is now the must-see stop of any medical device tradeshow and they get to show off their product while engaging potential customers. Let’s take a look. Salesforce. Demandbase. Microsoft. Sungard.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Trade Show] Measuring the ROI of Trade Show Event Marketing
    To determine the number of email connections resulting from an event or trade show, companies often use a specific email address to send and receive touches. Distribute the same email address that sent out the messages to attendees at the show to separate event-driven responses from other communications.”. Why Events Matter.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    To help, we decided to show you how to turn some old-school pieces of content turn bright, shiny pieces of inbound content. 2) Trade-Show Banners --> Social Media Images. When you create a trade-show banner for your booth, it has a limited lifespan: For as long as you''re at that trade show, the banner is useful.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] 2014 Trends in Digital Marketing
    HubSpot’s 2013 marketing annual report found that social media was responsible for generating almost twice as many marketing leads compared to trade shows, telemarketing, direct mail, or PPC.  'Jeff Allen, President of Hanapin Marketing said, “2013 was the year of Mobile. So was 2012, 2011, and 2010. SEO Isn’t Dead…. Mobile.
  • MARKETING ACTION  |  THURSDAY, JANUARY 16, 2014
    [Trade Show] Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
    As you can see from the graph below, trade shows top the list for generating quality leads. Next up: Tools of the trade. '“B2B marketers implementing a lead-to-revenue (L2R) process for the first time or expanding an immature program often feel they are navigating uncharted waters — but they are not alone!”. Unported license.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Trade Show] 101 Reasons Why Social Matters to Your Brand
    Social media generates nearly double the marketing leads of trade shows, telemarketing, daily mail or PPC. 'The relationship between businesses and social media has grown leaps and bounds in recent years. With numbers like these, it is no wonder why staying up on the latest social media is a must for marketers and content creators.
  • HINGE MARKETING  |  MONDAY, JANUARY 6, 2014
    [Trade Show] Lead Nurturing For Professional Services
    Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). It’s fine to show that there is a range of topics that your firm has expertise in.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Trade Show] 4 Winning Tactics to Put in Your Marketing Plan
    When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. 'Happy New Year! SEO Is dead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Trade Show] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 404 Inbound Link Cleanup.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Trade Show] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. 404 Inbound Link Cleanup.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Trade Show] B2B Prospecting Data Just Keeps Getting Better
    She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Stevens.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Trade Show] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    It’s one thing to provide a laundry list of things-to-do to create great content, but quite another to show (and then break down) an exceptional example, as the delightful Ann Handley  does here, with a nicely done video involving Cisco networking gear, and beer. So it is with Content Marketing Week. How I.T. by Industry Market Trends.
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Trade Show] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Most of the time, traditional or paid media ends up costing a business more -- both in hard cost and missed opportunity costs (think about how much it costs just to sponsor one trade show. In addition to the positive effects of content marketing, showing executives the negative side of not doing it can also have a major impact.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] A Year in Review: The Biggest Social Media Updates of 2013
    2) Twitter images began showing automatically in users'' streams. In an effort to keep up with the visual marketing trend, Twitter announced this fall it would be shining some light on images in your Twitter feed by showing images directly in your stream. 'Can you believe 2013 is almost over? Comments and apps and pages, oh my! Ebooks?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] How to reach content marketing’s Holy Grail: revenue
    That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience. '(Photo credit: Wikipedia). That’s true even for us at times.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Trade Show] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. wrote this post in 2009 and it still holds true today. Fish Where The Fish Are.
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