Marketing Insider Group

SEPTEMBER 29, 2020

Small businesses can achieve success in competitive content areas by taking their own unique slant on a common topic. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JANUARY 8, 2024

Idea Generator: Generates creative content ideas and topics, sparking inspiration for new and engaging articles or posts. It’s a step into the future of AI-enhanced writing, where creativity meets technology. Understanding and Context ChatGPT’s grasp of nuanced topics isn’t perfect.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics. Your first-party data is your best bet.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Oktopost

MARCH 6, 2024

He also shares Intel’s commitment to security, ethics, and sustainability, as he paints a picture of a future where technology and responsibility go hand in hand. His passion not only drives him to share his vast knowledge and insights but has also inspired him to author books on the forefront of technology.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Thinkers360

MARCH 31, 2024

Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof. There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

OCTOBER 4, 2023

Data can help uncover topics that matter most to your target audience and inform personalization efforts. AI and intelligent agents: AI technology can collect information about user behavior and help marketers better understand personas and buyer’s journey. Please format this list in a bullet format. Keep it professional.”

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

FEBRUARY 2, 2024

How will Google Topics perform when the range of topics is so limited and inevitably broad? Contextual Deals (4D, Audigent’s Contextual PMPs, Captify, Cross Pixel, Oracle Contextual Intelligence, Silverpush, and SQREEM Technologies). Privacy Sandbox Topics Deals (Chrome). Will alternative identifiers take first prize?

Privacy 104

Privacy Advertising Benchmark High Quality Lead Advertisements 104

Sprout Social

APRIL 16, 2024

For example, a business concerned with reducing customer churn would benefit from a listening topic to spot trends in their customer experiences. Sprout’s Social Listening tool offers a variety of Topic Templates to help users get started with query creation. This can take a lot of shapes. Here’s why that doesn’t work.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. Unsurprisingly, most of the prompts MarTechBot fielded were focused on a variety of marketing-related topics. 2: Data and technology. MarTechBot common chat themes. Click to expand. MarTechBot common chat themes.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Tiecas

FEBRUARY 14, 2024

This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector. This allows marketers to identify broader topics and questions their target audience is exploring beyond exact keyword matches.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Thinkers360

APRIL 20, 2024

15 Richard Halter Global Retail Technology Advisors llc Contact Richard Halter Score: 35.60 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Markus Husemann-Kopetzky Score: 60.29 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Oktopost

APRIL 18, 2024

Hot topics The Art of KPI Selection : Learn why picking the right marketing KPIs is both an art and a science and how this choice can significantly impact the direction and success of your marketing strategies. He is passionate about utilizing data and insights to deeply understand customer needs and deliver value to customers.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Thinkers360

MARCH 8, 2024

Nadia Vincent, MBA Innovation, Digital Transformation, Business Continuity Mike Walker Microsoft Contact Mike Walker Digital Disruption, Ecosystems, Emerging Technology Jonathan H. There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

JANUARY 17, 2024

.” Alternatives to panic Although there seem to be countless proposed alternatives to cookies out there, they generally fall into one of the following categories: reliance on first-party (and zero-party) data, contextual advertising, identity resolution (including data clean rooms) or purported like-to-like replacements like Google Topics.

Advertising Agencies 137

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 137

Seismic

JANUARY 18, 2024

You’ll learn about several topics that will help set you on the path to maturity, growth, and transformation. Since our breakout session at Shift, the topic of change management has emerged more frequently. They recognize that successful adoption of new technologies isn’t just a matter of implementing cutting-edge tools.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. In other words, tasks completed by AI are generally initiated by a prompt inserted by a person.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. Build topical authority to establish your expertise. Using a cluster-based approach to provide comprehensive topical coverage helps your website gain authority.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Thinkers360

MARCH 22, 2024

There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

SEPTEMBER 26, 2022

Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. Hot Topics: Social strategy for the public sector. Before joining Tyler Technologies, Heather served as the social media project manager for the City of Los Angeles.

Content 174

Content Youtube Social Media Planning 174

illumin

MARCH 14, 2024

Many see this news as revolutionizing the way people execute pharmaceutical marketing and healthcare advertising in light of continuous innovations in (as well as the ongoing rise of) AI technology. Get to know Charlie So who is this “Charlie”? More so: what is “Charlie”?

Advertising Agencies 97

Advertising Agencies Generation Paid Search Agency Ethics 97

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. For instance, current AI technology can not fully grasp the cultural or business context, which could result in superficial or nonsensical content.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news.

PR 98

PR Media Case Studies Vendors 98

Thinkers360

MARCH 8, 2024

10 Dr. Javnyuy Joybert Cosdef Global Institute for Business and Technology Contact Dr. Javnyuy Joybert Score: 54.69 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Brian Reid Score: 68.81 Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Organize Next, the system must organize the data. Get MarTech!

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Sprout Social

JANUARY 9, 2024

These technologies work together to extract meaningful information from raw and disparate data. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. LinkedIn: Shelly DeMotte Kramer (14.7K

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. Here are my takeaways.

Marketing AI 110

Marketing AI Work Management Marketing Management Vendors 110

Oktopost

MARCH 13, 2023

An expert in B2B social, Stephanie’s experience in social spans a variety of industries, including technology, research, and financial services, working on global brand and corporate social teams at IBM and Gartner. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. Time Required: 6 hours split into two live sessions over two days.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. The ethics of AI-powered marketing technology by Megan Michuda. The rise of AI in marketing technology brings ethical questions to the forefront. Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna.

CRM 107

CRM Ethics Acquisitions Ideal Customer Profiles 107

Contently

FEBRUARY 21, 2023

NLP technology has improved to the point where it can more accurately give users results despite the many ambiguities of human language—idioms, sarcasm, metaphors, and so on. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Thinkers360

MARCH 1, 2024

There you can filter by any topic of interest from over 85 cutting-edge business, technology, and sustainability topics. To access resources on Education from our members, simply Sign Up for Thinkers360 and visit our Content menu.

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

APRIL 27, 2023

Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Nvidia’s NeMo Guardrails is an open-source toolkit designed to make AI-powered apps more accurate, appropriate, on-topic and secure. See it here.

Marketing AI 102

Marketing AI Features Press Template 102

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. LinkedIn hashtags are keywords or phrases that categorize content.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Thinkers360

MARCH 16, 2024

13 Geoff Hancock World Wide Technologies Contact Geoff Hancock Score: 34.96 16 Lee Atchison Atchison Technology LLC Contact Lee Atchison Score: 34.38 There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. Brian Reid Score: 41.17 12 Karen Hardy, Ed.D

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

B2B Marketing Zone Submitted Articles

SEPTEMBER 21, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Welcome to the Movers and Shakers podcast.

Allocation 100

Allocation Marketing & Strategy Trends Marketing 100