Zoominfo

MAY 27, 2021

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. When research on a particular topic of interest is higher than usual, the account spikes on those topics.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Next, develop up to 100 topics using keywords with the most potential.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Influitive

AUGUST 31, 2020

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

Optimization 231

Optimization Ad Building Conference Service 231

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ANNUITAS

MAY 31, 2023

He called for a new approach that is more personalized, data-driven, and focused on the customer journey. No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. You can also listen to Adam and Martin discuss the topic as part of the B2B Ignite podcast series here.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

JANUARY 30, 2024

Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities. GTM Innovation For Salesforce the innovations announced at NRF 24 center on three topic areas. All of these are purportedly AI-driven.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Use transactional, trigger and journey emails for higher engagement and conversions. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Enterprise Management 117

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Inbound Marketing, on the other hand, focuses on attracting potential customers through valuable content and building trust. But what truly sets them apart? Lead generation and qualification. What is Inbound Marketing?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Oktopost

MARCH 6, 2024

A true visionary whose journey with AI began in his university days, Nuri has since shaped his goals for Intel to integrate AI into everyday facets of life. His enthusiasm for the subject is evident in his engaging presentations on “AI and the Future,” delivered at various customer and community events.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. Several had never been on a brand trip before.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Ideal Customer Profiles 110

Ideal Customer Profiles Account Based Marketing ABM SME 110

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. How persuasive email design can influence the ecommerce customer journey by Kath Pay. But your email design can also encourage your customers to click and convert. First up: Email Marketing.

Deliverability 107

Deliverability Copywriting Outreach Verticals 107

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Engagement content metrics provide a more accurate reflection of the customer journey. Start with personalized customer experiences.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. They search based on audience demographics, location or topics the influencers discuss.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Top Rank Marketing

FEBRUARY 5, 2024

Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance. Instead of solely targeting primary keywords, emphasize building topical clusters to deliver a breadth of focused coverage. Advanced SEO content is also written for people first.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Because when you develop a trusting relationship with a customer, they’ll come back to you, again and again. Why put all that effort into your content strategy?

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Check out the Main Keynote recap on Salesforce+ to get in on the action, from big product announcements to inspiring customer stories and more. Einstein 1 Platform — A trusted AI platform for customer companies, Einstein 1 Platform is driving productivity and trusted customer experiences powered by Data + AI + CRM.

CRM 122

CRM Ethics Communities Automation 122

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Advertisers need to carefully consider the content they buy ad space on and how that relates to their brand values and the interests of their customers.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. We’ve come to realize that enablement isn’t just a destination – it’s a journey.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. In fact, building in public is a great way to attract beta clients and customers. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Martech

OCTOBER 4, 2023

Data and personalization: Brands need to create a highly personalized experience for their customers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. It can optimize content and assist with the creation of digital strategies. Please format this list in a bullet format.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Contently

JANUARY 24, 2023

With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

MAY 5, 2023

He was creating separate marketing campaigns for each persona, developing specific content that would mark the customer’s interest at the top, middle and bottom of the funnel. “I I was trying to move people along what I assumed the journey was.” The customers had been living in the Internet age for a long time, Brock noted.

Top of Funnel 113

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 113

Inbox Insight

OCTOBER 27, 2023

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. This data is based on behavioral signals that indicate a person’s interest in a specific topic, product, or service. This information helps in understanding their perceived intent or their purchasing readiness.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

illumin

MARCH 26, 2024

While Search intent can feel intimidating, since the list of possible reasons a user might search a topic looks endless, it can be narrowed down to four main categories. This search is often performed at the beginning of a purchase journey when a customer is considering solutions.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. This lets you know how engaging your piece is and which topics resonate well. Tools like BuzzSumo or Brandwatch are great for this.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Contently

APRIL 25, 2023

Fully Customized Ads Fully customized Facebook ads empower you with unparalleled control over your campaigns. These ads are ideal for campaigns that demand significant customization of visuals and messaging or target a highly specific audience or conversion objective.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Content Standard

NOVEMBER 17, 2021

Have you planned ways that those or complementary videos can actually help convert and even retain your customers? In fact, video is an incredibly versatile medium that is often underutilized in the later stages of the audience journey. topic explainers. Videos tell your story in a way that written words simply cannot.

Video Marketing 138

Video Marketing Content Paid Search Agency Planning 138

Martech

DECEMBER 8, 2022

Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys. Technology allows marketers to do all of the above, but strategy is also crucial.

Conference 132

Conference Digital Asset Management Case Study Case Studies 132