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Top 10 Industrial Marketing Posts of 2011

Industrial Marketing Today

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content.

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Three Top Challenges for B2B Tech Marketers

Webbiquity

Guest post by Lane Harbin. If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Image credit: Scott Brinker, Chief Marketing Techologist.

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13 of the Best Marketing Blogs and Newsletters to Become a Stronger Marketer

ClearVoice

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Hubspot

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. Ultimately, being a successful marketer isn't just about thinking strategically. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth.

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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. As a result, select incumbents grow and new industry leaders will emerge to reduce the friction in the martech stack. Good question. Take consolidation.

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ASU Research Confirms the Transformative Power of Second Chances

Televerde

The latter operates a business model that delivers sales and marketing solutions to top businesses like SAP, Adobe-Marketo and Pulse Secure with a talent pool that consists largely of women hired, trained and compensated inside two U.S. They’ve been a client of ours for 10 years. state correctional facilities.

Research 116
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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai.

Google 89