Tomorrow People

JUNE 3, 2024

Brands must position and reposition themselves to evolve with changing customer preferences and stay ahead of market trends – but without validated audience insights, their strategies risk falling flat. This is why voice of the customer data (VoC) is so important. When you learn about the opinions, desires, demands and motivations of the people who already use your product, you’re in a better position to foster brand loyalty, develop customer-centric products, and drive more sales.

Positioning 156

Positioning Lead Scoring Lead Ranking Leads 156

Marketing Insider Group

JUNE 3, 2024

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards, or digital greeting cards, add a fun and interactive element to your business’s marketing strategy. eCards engage constituents with visually appealing, brand-aligned content that keeps your business top of mind.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Tips Advertising Agencies 161

Webbiquity

JUNE 4, 2024

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

Allocation 137

Allocation B2B Marketing Paid Search Agency 137

Martech

JUNE 3, 2024

The 118th session of the U.S. Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. This means marketers will soon have to comply with the regulations in 17 different states. Five are already in effect, 12 more will come online by October of next year. That’s 17 slightly different headaches for marketers to deal with.

Privacy 77

Privacy Opt-out Privacy Policies Opt-in 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sprout Social

JUNE 3, 2024

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

Social Media 73

Social Media Effectiveness Media Content 73

SmartBrief - Marketing

JUNE 3, 2024

Thanks to AI, machines can meticulously analyze and optimize your every click, every scroll and every query. Its impact on search engine optimization strategies cannot be overstated. But what does the future look like for AI SEO tools? Will it continue to help you climb the SERP? Or search engines will penalize your site for abusing it. Let’s discover what lies ahead for AI-driven SEO, and how you can effectively use it to keep the top spot on the search results.

Marketing AI 56

Marketing AI SEO Ethics Lead Scoring 56

Marketing Insider Group

JUNE 3, 2024

As a business owner, you know that staying visible on search engines is crucial for success. About 65% of Google searchers click on the organic search results they encounter, so you need to rank high to maximize web traffic and, ultimately, sales. Image Source However, Google periodically releases core updates that can significantly influence how websites rank in search results.

Google 161

Google High Quality Lead Search Marketing SEO 161

Thinkers360

JUNE 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Healthcare for 2024. Congratulations to all our Healthcare influencers who participated! Top 50 Global Thought Leaders and Influencers on Healthcare 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 58

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 58

Martech

JUNE 3, 2024

“We have reached the retrofitting limit.” That was the message of Kristina LaRocca-Cerrone, Gartner senior director, in the first keynote at this year’s Marketing Symposium. Retrofitting is what marketing did in response to disruptions like the internet, then social media, then mobile. It is what many expect to continue to do in response to the end of third-party cookies, the growth of privacy regulations and the rise of generative AI.

Marketing AI 99

Marketing AI Gartner Marketing Budget Differentiation 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter

Paid Search Agency 71

Paid Search Agency Work Management B2B Marketing Marketing & Strategy 71

Acrolinx

JUNE 3, 2024

Microcopy is becoming an essential part of a digital marketing strategy. Learn all about it here and how to make sure your microcopy is great. The post Microcopy – Small Words of Big Importance appeared first on Acrolinx.

Marketing Strategy 75

Marketing Strategy Marketing & Strategy Marketing Content 75

SocialPilot

JUNE 1, 2024

Today’s savvy consumers frequently receive review requests in their inboxes, making it essential for yours to stand out. The journey to a successful review follows these steps: when the review request email is successfully sent, there’s a 25% success rate. If the customer opens the email, this rate jumps to 50%. Should the customer click the auto-generated “Write A Review” button, the success rate rises to 75%.

Template 57

Template Click Rate Amazon Word of Mouth 57

ClearVoice

JUNE 3, 2024

Even though “fractional employment” is a relatively new term, there’s a chance you’ve already participated in the fractional work movement — especially as an employee. If you’re an employee, fractional employment represents part-time work that makes it possible to work for multiple companies. However, from an employer’s standpoint, hiring fractional talent paves the way for unique staffing strategies that give you a competitive edge.

Organization 52

Organization Work Management Paid Search Agency Marketing Management 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

DivvyHQ

JUNE 3, 2024

For every content creator, there comes a time when your well of content ideas will run dry. Luckily, there’s a whole world of inspiration and ideation tools out there. Check out these hacks, tips, tricks, and tools that are sure to help you generate ideas that your audience will actually want to consume.

Generation 52

Generation Content Tips Tools 52

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. Here’s why you should consider adapting your horizontal software to attract vertical buyers, plus essential tips to help you go vertical.

Verticals 73

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 73

Televerde

JUNE 3, 2024

I had the great privilege of attending the Women of the Channel (WOTC) Leadership Summit West last week, and wow, what an empowering experience it was! Leaders, authors, public speakers, channel innovators, techie-turned-CEOs—all gathered together in one room! It was truly inspiring to be in a room full of powerful women, all coming from diverse backgrounds and each with their own remarkable story.

Barriers 52

Barriers Advertising Channels Paid Search Agency Startups 52

Acrolinx

JUNE 3, 2024

There are lots of standard corporate style guides you can adopt. In this post, we share four US style guides and how best to use them. The post Four US Style Guides That Every Writer Needs to Know About appeared first on Acrolinx.

Best Practices 52

Best Practices Guidelines Content 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Bannersnack

JUNE 3, 2024

11 minutes read Internet retailing (eCommerce) is the fastest-growing market in the retail industry. Not only that, but while retail sales in brick-and-mortar stores have been dropping over the last few years, online retail has grown massively, including retail advertising expenses. This consumer switch affected big brands predominantly (some recent examples are Sears and Toys “R” US) and led to a surprising statistic: across the US, almost 6,000 stores closed in the first three months of 2019.

Advertisements 52

Advertisements Advertising Practices Marketing & Strategy 52

ClearVoice

JUNE 3, 2024

Welcome to our ClearVoice Team Spotlight video series! In these videos, we take a peek behind the curtain at some of the rockstars who make our ClearVoice team what it is. Peter Koury: Customer Success Team Lead In this episode, Peter Koury, the Customer Success Team Lead at ClearVoice, steps into the limelight for a detailed discussion. With a focus on the intricate dynamics of ClearVoice and his specific role, Peter offers an in-depth perspective on the evolution of content marketing, strateg

Advertising Agencies 52

Advertising Agencies Video Marketing Network Marketing Paid Search Agency 52

Visitor Queue

JUNE 2, 2024

Despite their importance, only 23% of marketers are confident that they track the right KPIs. Because of this, it can be difficult to know if your marketing is working to the best of its ability or not. And, if you’re not tracking the right KPIs, it’s almost impossible to make any improvements to your campaigns. […] The post How to Know if Your Marketing is Working appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing & Strategy 52

Marketing & Strategy Traffic Marketing Campaigns 52

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Chapters like “The Consumer, Not the Product, Must Be the Hero” and “Communicate with Each Customer or Prospect as an Audience of One” emphasize the benefits of tailoring communications to individual consumers — the essence of personaliz

Loyalty 72

Loyalty Personalization Peer-to-peer Planning 72

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketri

JUNE 4, 2024

Which would you rather do? Go to Google, type in a question or search term, get back thousands of results pointing you to different websites, click through to the first few results, and scour those top-ranking webpages until you find what you’re looking for. Ask an AI-powered chatbot a question and get back a concise, curated answer. That, in a nutshell, is the compelling difference between SEO (the old tried-and-true) and AIO (which is about to turn digital marketing on its head).

Marketing AI 62

Marketing AI Lead Ranking B2B Marketing Act-On 62

Acrolinx

JUNE 3, 2024

Want to create marketing content that converts? Check out our guide to marketing content creation to create content that delivers results. The post A Guide to Marketing Content Creation appeared first on Acrolinx.

Content 52

Content Marketing 52

Bannersnack

JUNE 3, 2024

9 minutes read Today we are going to talk about a topic dreaded by many and loved by few. Video banner ads. Picture this: You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed.

Banner Ads 52

Banner Ads Banners Video Marketing Ads 52

ClearVoice

JUNE 3, 2024

When it comes to business, marketing is the tip of the spear for driving growth. It may be tempting to funnel a lot of resources into short-term, paid campaigns for quick wins. But at ClearVoice, we know one simple truth – investing in content gives you a lasting asset base that consistently attracts and engages your target audience and customers over the long term.

Top of Funnel 52

Top of Funnel B2B Thought Leadership Content Thought Leadership 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Oktopost

JUNE 4, 2024

You’ll find one element in every B2B marketing success story: a high-quality lead is a lead that has true potential to convert. Generating high-quality leads is what all your marketing efforts come down to, and a lead generation landing page is a pivotal moment in the journey down your sales funnel. How do you evaluate how good your landing page is?

Paid Content 62

Paid Content Lead Ranking Top of Funnel Webinar Metrics 62

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.

Marketing & Strategy 64

Marketing & Strategy 64

Full Circle Insights

JUNE 3, 2024

Which marketing efforts drive revenue? What's the marketing ROI? Learn more about these essential marketing insights for your CEO and more.

ROI 52

ROI Marketing CMO 52