Hubspot

DECEMBER 27, 2018

Despite the spattering of headlines that have popped up over the past several years proclaiming "infographics are dead," infographics are, in fact, alive and well. Infographics aren't just alive and well -- they remain a staple in many business's content strategies. How to Create an Infographic Filled With Data.

Template 101

Template Banners Budget Programs Paid Search Agency 101

The Effective Marketer

JUNE 23, 2011

A Content Marketing eBook. Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The Rise of Marketing Infographics. Content Marketing by the Numbers , dlvr.it.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

Adobe Experience Cloud Blog

AUGUST 11, 2014

Author: Maggie Jones If you’re like most marketers, you’re already clued into the “Millennial” generation — as the children of the Baby Boom, these 20-to-37-year-olds have been called “the most researched generation in history.” View the infographic in a new window here.

Generation 48

Generation Marketo Thought Leadership Social Networks 48

Adobe Experience Cloud Blog

SEPTEMBER 7, 2012

by Jason Miller Dreamforce is less than two weeks away and thousands of B2B marketers are preparing to converge in San Francisco for the cloud computing industry event of the year. Last year, we published an infographic showing a brief history of Dreamforce and because it was so well received, we decided to update it for 2012.

Marketo 48

Marketo B2B Marketing Twitter B2B 48

Webbiquity

APRIL 12, 2017

From pie charts to cartograms, infographics have been around since the first humans learned to scratch symbols into the dirt. After all, an infographic is composed of only three vital elements : visual, content and knowledge—qualities shared by the earliest of cave drawings and the most technical of modern computer-aided data visualization.

Course 202

Course Storytelling Interactive Marketing Wikipedia 202

SnapApp

JULY 15, 2015

How can you get more out of the infographics you create? The time and effort you put into making an interactive infographic will pay off by marrying visual and kinetic learning in a powerful, memorable way. You can also think of interactive infographics as an opportunity to flex your creative muscles. Image via ).

Trigger Marketing 48

Trigger Marketing Interactive Marketing Display Landing Pages 48

Hubspot

SEPTEMBER 6, 2011

Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking. So just how impactful is email marketing , and how has it grown over the years? Strong Signals by the e-Dialog Centre for Digital Marketing Excellence.

Email Marketing 28

Email Marketing Top of Funnel Digital Marketing Funnels Marketing Funnels 28

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? You know what infographics are! What has 2012 delivered marketers in the way of awesome infographics? Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

MARCH 3, 2015

Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. A 2014 study shows that the use of infographics among B2B marketers increased 9% from 2013 to 2014: from 43% adoption to 52% adoption. That''s right!

Template 28

Template Budget Programs Banners Display 28

Marketing Insider Group

APRIL 24, 2023

Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide. Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide.

Paid Search Agency 227

Paid Search Agency Privacy Advertising Agencies Transparency 227

Marketing Insider Group

NOVEMBER 27, 2023

Marketing is at its best when it’s like a science experiment. Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out. Because marketing is rich with data, goals are clear, and there are always more ideas than there are resources to try them out.

Planning 233

Planning Lead Scoring Lead Ranking Paid Search Agency 233

Engagio

MARCH 8, 2021

Just research “badass women” or “women’s history.” ” In fact, with Women’s History Month upon us, there is a plethora of information at our fingertips to inspire, to challenge, to chart a more equitable course for all women. Origins of Women’s History Month. It’s fascinating.).

DemandBase 126

DemandBase Wikipedia Education Resources 126

Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content.

Social Media 126

Social Media Social Marketing Media Peer-to-peer 126

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Webbiquity

MARCH 9, 2020

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278

SmartBug Media

FEBRUARY 15, 2023

As marketers, the joy (and sometimes the frustration) of the role is that it’s constantly evolving. HubSpot defines inbound marketing as “a business methodology that attracts customers by creating valuable content and experiences tailored to them.”. The same applies to content strategy.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98

Spiralytics

FEBRUARY 7, 2023

Relevant social media statistics in the Philippines provide marketers with insight into the power of adopting digital media to their strategies. The infographic below will give you a comprehensive look into social media in the Philippines, its history, how it’s affecting the Filipino population, and what the trends say about its future.

Social Media 114

Social Media Statistics Trends Media 114

KoMarketing Associates

FEBRUARY 25, 2020

So, if it’s so powerful, why are B2B marketers not utilizing these tactics then? One of my favorite remarketing tactics is to bring the top of the funnel users who either signed up for a newsletter, infographic or whitepaper and provide them with a middle of the funnel piece such as a webinar or comprehensive guide. Worry no more!

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

Zoominfo

JANUARY 18, 2021

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more.

Marketing AI 204

Marketing AI CRM Enterprise Management Ideal Customer Profiles 204

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. Here are the key components your talent team should have in place to make recruitment marketing work for them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Scoop.it

DECEMBER 26, 2023

Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. For an AI tool, that’s enough.

Copywriting 91

Copywriting Tools AIDA User-Generated Content 91

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Just consider these webinar lead generation statistics: 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads ( source ). 44% of marketers have hosted or participated in a webinar. Topic selection.

Lead Ranking 209

Lead Ranking Webinar Metrics Sales Qualified Leads Lead Scoring 209

SmartBug Media

MARCH 8, 2024

Technology is undeniably transforming franchise marketing. Here’s a look at some of the strategies and trends that are shaping franchise marketing today and will continue to do so into the future. This can help you anticipate customer needs and preferences and proactively adjust marketing strategies.

Digital Transformation 64

Digital Transformation Marketing Automation Services Marketing Management Paid Search Agency 64

Scoop.it

AUGUST 17, 2023

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They have different sensibilities and preferences. A singular content curation strategy won’t be enough.

Curation 76

Curation Marketing & Strategy Marketing Strategy Marketing Automation Services 76

Brandpoint

FEBRUARY 2, 2024

”) They aren’t interested in learning about your brand’s history, triumphs, products, solutions and who you are overall. .”) ”) They aren’t interested in learning about your brand’s history, triumphs, products, solutions and who you are overall. There’s a time and a place for using “I” and “we.”

Brand Identity 62

Brand Identity Branding Content Paid Search Agency 62

ClearVoice

SEPTEMBER 11, 2023

B2B content marketing has many moving parts. The Top 5 Challenges in B2B Content Marketing For Large Companies Content marketing is complex for large companies because it involves multiple internal departments. That complexity increases for large companies. million in two years. Let’s find out.

Paid Search Agency 94

Paid Search Agency B2B Marketing Top of Funnel Enterprise Management 94

Rev

JUNE 28, 2023

Each failed to adapt to an evolving market. Left unchecked, however, churn will lead to a decline in revenue, lower profits and decreased market share. When companies wait to put customer retention strategies into action until after churn becomes an issue, they essentially write the script for their own demise. The results are in.

Customer Satisfaction 78

Customer Satisfaction Lead Ranking Lead Scoring Loyalty 78

Webbiquity

FEBRUARY 2, 2021

If you’re sharing the history of your company, or important turning points in an industry, you can use a visual timeline. Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website. Animate a Map. Fernanda Viegas and Martin Wattenberg lead the project.

Design 221

Design Effectiveness Paid Search Agency Gartner 221

Full Circle Insights

NOVEMBER 30, 2021

In 2020, as B2B marketers replanned their budgets to focus on digital outreach instead of the in-person events that generated leads in the Before Times, some wondered if it made sense to consult historical data given the unusual conditions. Here’s Why Marketing Attribution History Still Matters.

Marketing Attribution 98

Marketing Attribution Top of Funnel Marketing Funnels Lead Ranking 98

Salesforce Marketing Cloud

AUGUST 31, 2022

It designs banking practices with its community in mind — recognizing the impact systemic inequalities and the traumatic history of racism has had on Black wealth. The long-standing history of racial disparity in banking policies and practices dates back to the 1930s when the New Deal introduced the mortgage market. In the U.S.,

Budget Programs 98

Budget Programs Communities Mobile Marketing Trust Marketing 98

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. Your target market is millennial and Gen Z women.

Distribution 212

Distribution Traffic Top of Funnel Marketing & Strategy 212

ClearVoice

MAY 8, 2023

It’s one of those marketing phrases you often hear thrown around. You might even have heard people saying it’s a must-have for your content marketing strategy. Historical overviews: These are pieces of content that provide a summary or overview of an industry’s or other topic’s history. Evergreen content.

SEO 98

SEO Content Lead Scoring Lead Ranking 98

SnapApp

FEBRUARY 16, 2017

Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . This surge of activity has saturated the market. And, for good reason.

Examples 116

Examples Lead Ranking Lead Scoring Stats 116

ClearVoice

APRIL 4, 2024

Branded content campaigns may include videos, articles, social media posts, infographics, and podcast episodes. As marketers, we understand people don’t want to be sold to. Not all of your content marketing should be branded content, but these types of campaigns can see big returns. What is Branded Content?

Brand Identity 52

Brand Identity Branding Content Viral Marketing 52

Walker Sands

NOVEMBER 22, 2021

Following one of the most turbulent years in recent history, consumers were looking ahead to the 2020 holiday season for some much-needed levity and relief. But marketers needed a new playbook of holiday marketing tactics to reach consumers while stay-at-home orders in effect. That’s a lesson we’ve learned well at Walker Sands.

Public Relations 98

Public Relations PR Campaigns Marketing Proposals 98

ClickZ

AUGUST 16, 2022

If you want to succeed in the modern marketing world, you need to get personal. In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. In 2020, Google announced that it would be working to make third-party cookies obsolete.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128