Marketing Insider Group

JANUARY 2, 2024

That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Social media isn’t the king of the castle anymore.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Webbiquity

JANUARY 25, 2024

If not for continual innovation, we wouldn’t be in the digital age eagerly anticipating the direction technology will take and wondering what is possible and what comes next. We’d have fewer companies like OpenAI, and more like Blockbuster. Image credit: Pixabay on Pexels Innovation is built into our way of life.

First-Mover Advantage 148

First-Mover Advantage Dwell Paid Search Agency Bandwidth 148

Marketing Insider Group

APRIL 8, 2024

At Marketing Insider Group, we’ve seen our fair share of “next big things,” but we’re especially intrigued by CustomGPT. Stick with us, and we’ll show you how CustomGPT is changing the game and how you can leverage it to stay ahead. So, why should you care? But, it’s not like the rest.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Act-On

APRIL 10, 2024

Keep them engaged with more content, and add a few points to their score every time they engage. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. Imagine going on a blind date. I’d love to show you around my apartment. How inappropriate! Too early, and everyone wastes time.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Without reliable predictors, how can we make decisions? Embracing and acknowledging uncertainty is essential to maintaining company morale during uncertainty. Image Source.

Planning 359

Planning Work Management Marketing Management Allocation 359

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. By gathering and analyzing these valuable customer insights, we can gain a deeper understanding of our customers’ needs, preferences, and pain points.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. But almost every company shows gaps in the earlier stages. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Marketing Insider Group

MAY 10, 2023

A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. We can speak from experience at MIG. The following points highlight what to look for in an agency.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Marketing Insider Group

APRIL 17, 2023

We know what it takes to share insight that makes a difference. As content marketing experts, we realize that not everyone has this superpower. As content marketing experts, we realize that not everyone has this superpower. 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? What’s yours?

Social Media 138

Social Media ROI Media Cross-Selling 138

Salesforce Marketing Cloud

MARCH 19, 2024

The company was poised for rapid growth, but it couldn’t train customer service representatives (CSRs) quickly enough to keep up with its expansion. To tackle this challenge, the company turned to a novel solution: generative AI. In 2023, Canada-based Algo Communications found itself facing a challenge.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Martech

APRIL 22, 2024

Consider factors such as company size, industry segment, job titles, and pain points. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT.

Lead Generation 111

Lead Generation Lead Ranking Tactics Lead Scoring 111

Convince & Convert

APRIL 25, 2024

pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 Regardless of personal opinions, we as marketers can leave our heads in the sand on quality data The 14.3% Perhaps this current resurgent interest in gated content marks a turning point in how we conceive of value exchange in digital marketing.

B2B 105

B2B Case Study Case Studies Content 105

chiefmartech

FEBRUARY 27, 2024

We’ll share the full results back with everyone. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Marketri

APRIL 17, 2024

And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing. How will we know if our marketing is working?

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. We didn’t give up. It’s not a fad.

Marketing AI 136

Marketing AI Email Marketing Planning Work Management 136

Martech

MARCH 6, 2024

For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. It allows only approved IP addresses to send emails from your domain, keeping spoofers at bay. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Launch Marketing

FEBRUARY 7, 2024

This keeps everyone on the same trajectory and leaves room for fewer errors or missteps. Steps to Create an Effective B2B Go-To-Market Strategy At Launch, we have helped customers with countless B2B product and company launches. Throughout those launches, we have put together many go-to-market strategies.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. We must always serve the best interests of consumers. This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies.

Paid Search Agency 110

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 110

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Martech

FEBRUARY 22, 2024

Of the 250 marketers surveyed, 55% indicated their companies are looking to simplify their stack in the next 12 months. Why we care. The post Marketers keep adding tech despite feeling overwhelmed by too many tools appeared first on MarTech. based Clevertouch Consulting. Get MarTech! In your inbox.

Marketing Automation Services 114

Marketing Automation Services Paid Search Agency Marketing Management Tools 114

Martech

MARCH 8, 2024

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. This is the 6th article in a series about how generative AI is impacting marketing.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. No advocates, big problem.

Budget Programs 75

Budget Programs Training Fulfillment Rules 75

Launch Marketing

MARCH 13, 2024

Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs. Company messaging should also include brand pillars , which are a few of the most important selling points for your offering.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Marketing Proposals 102

Marketing Proposals B2B Buyer Intent Acquisitions 102

illumin

APRIL 26, 2024

The company has already delayed the inevitable twice, and now it is pushing cookieless back a third time. The UK antitrust regulator is keeping close tabs on Google’s Chrome Privacy Sandbox, a tool central to the company’s cookieless strategy. The search giant attributes the delay to pressures from industry regulators.

Google 52

Google Privacy API Work Management 52

Martech

MARCH 12, 2024

Interestingly, a customer of ours found that by digging a bit here, the percentage of budget allocated to HR was a clear indicator that a company was really in the ICP. targeted companies with larger legal departments will benefit from our software). You also know who those “best” customers are. Your TAM has a subset of your ICP.

Ideal Customer Profiles 110

Ideal Customer Profiles Account Based Marketing ABM SME 110

Martech

JANUARY 29, 2024

We’d like to know how it’s been for you. Please take this short survey so we can have your input on the state of martech salaries and careers. Please list four use cases for how a small direct-to-consumer baby products seller can use generative AI to drive growth for our company and see results in the first six months?

Startups 108

Startups Marketing AI Best Practices Customer Satisfaction 108

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Dig deeper: How one tech company is doing marketing without cookies Why we care. Get MarTech! In your inbox.

Paid Search Agency 107

Paid Search Agency Google Ads Media 107

Martech

FEBRUARY 20, 2024

Within a week, I made a mistake that cost our company money. One takeaway is that we are all human and fallible. In email, a mistake can seem like the end of the world because so many people can see where we messed up. We’re trying to get one campaign out the door while planning for the next.

Email Marketing 126

Email Marketing Planning Work Management Paid Search Agency 126

Martech

JANUARY 23, 2024

The company has sold upwards of 250 million books over the last two decades. The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day.

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Salesforce Marketing Cloud

FEBRUARY 14, 2024

We interviewed three CIO experts to get to the bottom of how AI doesn’t have to be at odds with the people it’s ultimately designed to help. Many also face challenges with AI implementation, from lacking a concrete plan to lacking resources — even though 78% see a pressing need for it at their company. And trusted AI as the only AI?

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Martech

FEBRUARY 19, 2024

Please take our short survey so we can tell you the state of martech salaries and careers. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. How has it been for you?

Acquisitions 105

Acquisitions Marketing Budget Analytics Allocation 105

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Martech

MARCH 14, 2024

Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it. As readers, we scrutinize every post more closely to see if the publisher actually included their own perspective or if they’re just churning out AI-generated junk.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124