The Point

JANUARY 9, 2015

So, for example: “Click to download our free white paper”. telemarketing telesales email copywriting email copywriting tips inside sales best practices sales email best practices sales emails sales techniques' One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Mx Group

APRIL 2, 2018

While the things we typically think of as content are likely to come into play (think white papers, videos , interactive content , etc.), it’s also important to think about things like events, telemarketing and even dimensional direct mail to ensure program success. Notice I didn’t just say “ content.”

Touchpoints 67

Touchpoints Account Based Marketing ABM Telemarketing 67

The Mx Group

AUGUST 24, 2018

B2B telemarketing : If this content is a major cornerstone and a high-value piece, such as original research or a white paper on a hot topic, it might make sense to make calls via telemarketing to contacts who have engaged on that subject before, inviting them to download it.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

The Point

JANUARY 27, 2016

implementing a lead nurturing campaign at the very front end of the qualification process, to complement telemarketing follow-up by inside sales. For more tips on increasing the effectiveness of lead nurturing, download our free white paper: “ Top 10 Tips for Lead Nurturing Success.”. increased a massive 75 percent.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

markempa

NOVEMBER 7, 2008

What do you wish companies would stop doing when you download a free white paper? I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads. The call opened with questions about what led him to take a look at their paper.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

The Mx Group

JANUARY 24, 2018

White papers. I’m not talking about reading a white paper on-camera and calling it a video; I’m talking about taking that white paper and creating a case study to demonstrate its validity. Types of rich content to consider: Webinars. Blog posts. Interactive Tools (calculators / quizzes). Case studies.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Ultimately most B2B marketers focused on lead generation come to the conclusion that banners don’t drive leads , print advertising is ineffective or telemarketing still reigns supreme. The solution isn’t simple.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Well-written white papers can also serve as effective long-term lead-generation assets. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

markempa

OCTOBER 1, 2008

Lead Qualification Telemarketing The velocity of follow-up matters. As soon as possible use telemarketing (aka teleprospecting) to qualify each lead. should you share a case study vs. white paper? It's just good manners to acknowledge someone's interest in your brand promptly. Interest-level Timing. Industry Timing.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Vision Edge Marketing

NOVEMBER 12, 2013

White papers and tradeshows may be far more important in the early stages of the government-agency buying process, whereas webinars and videos of the system in use are more important in the early stages of the buying process for the emergency services sites. . The mapping process should take into account the following: .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

The Mx Group

MAY 5, 2017

Focus on actions that actually matter to your buying cycle, like specific white paper clicks or form fills. Telemarketing is just one example. It helps you judge which buyers are ready for what action. For the most accurate scoring, look beyond clicks and opens. Marketing automation platforms are great for digital marketing.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Only B2B

APRIL 13, 2022

What could be more annoying than a telemarketing call during dinner? We advocate collaborating with marketing and tracking specific indicators to call the prospects that are getting closer to being qualified: Website Downloads: Do you have any white papers, webinars, or case studies available for download on your website?

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. Special thanks to George Krautzel , Co-Founder and President, Toolbox.com for providing us with a copy of the white paper.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Biznology

JULY 5, 2012

Ziff Davis and TechTarget are leaders in the tech industry world, using “content syndication,” distributing marketers’ white papers and research reports, and charging by response. This highly popular technique was pioneered by trade publishers looking for ways to extend the value of their customer access. Pay per appointment.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

markempa

AUGUST 30, 2011

Similar context-sensitive surveys could occur when customers download a white paper or a case study, attend a webinar or visit a tradeshow booth. Use this kind of information to improve white papers, case studies, webinars, or other specific marketing outputs. Use Teleprospecting to Re-Engage Your Stalled Prospects.

Sales Management 120

Sales Management Top of Funnel Ideal Customer Profiles Lead Ranking 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Integrated B2B

FEBRUARY 6, 2019

Sure, you can conduct telemarketing campaigns to get sales meetings, but think about your own reaction to an unknown salesperson interrupting your day with a predictably pushy style. If you create quality content, whether it’s articles, blog posts, white papers or videos, people will find you in increasing numbers.

Content Marketing 40

Content Marketing Planning Work Management Content 40

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ve visited 49 out of 50 states (Alaska some day…) Well thats about as random as I could get. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

LeadSloth

AUGUST 11, 2009

Jep: How would you describe the unique benefits of Paid Search in the entire spectrum of options that B2B marketing managers have to promote their products (such as banner ads, list rentals, telemarketing, etc.)? Terry: Trials, then webinars, then white papers. We have never found microsites to be a good investment of our time.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Industrial Marketing Today

DECEMBER 12, 2010

Your needs may very well be satisfied by a simpler manual system made up of a Visitor Identification program (Caller ID for the Internet) and outbound telemarketing to fully qualify your prospects. Then it is likely that you deal with only a handful of leads and not hundreds of them at any given time.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 60

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Marketing Insider Group

DECEMBER 1, 2010

The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments. I especially was glad to see content programs listed under your insight-driven marketing comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

markempa

MAY 23, 2005

Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120