Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

Tagging 87

Tagging Social Media Webinar Metrics Marketing Report 87

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. But one thing we can easily address is how our online marketing efforts are tagged to ensure they get classified into our preferred channels. Get MarTech!

Tagging 122

Tagging CPC Cost Per Click Campaigns 122

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Social Media 105

Social Media Video Marketing Media Marketing & Strategy 105

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. Like how many users are seeing the product video, how deeply users scroll through a certain page, which buttons they are clicking and so on. Tracking user journey. Integrations.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

Top Rank Marketing

MAY 13, 2024

billion users visit the site per month, and people watch over a billion hours of video on the platform every day. Keys to an effective YouTube SEO strategy As with any content marketing, a great video SEO strategy takes great content. It shouldn’t take longer to read the description than it does to watch the video.

Youtube 129

Youtube SEO Ad Building Marketing & Strategy 129

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.

Video Marketing 240

Video Marketing Storytelling Content Paid Search Agency 240

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? What are tags for YouTube?

Tagging 96

Tagging Youtube Cost Per Click CTR 96

Navigate the Channel

DECEMBER 18, 2023

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. Video marketing in B2B offers immersive experiences and diverse visual mediums. Video marketing has over the years been transforming B2B marketing and here is how.

B2B Marketing 65

B2B Marketing Video Marketing B2B Marketing & Strategy 65

Conductor

JANUARY 19, 2022

With more than 2 billion active users a month and more than 1 billion hours of videos streamed a day, it’s a popular place for consumers to discover new brands and content. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

NOVEMBER 12, 2020

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos. Improve video accessibility.

Youtube 139

Youtube Video Marketing Budget Programs Keywords 139

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JULY 20, 2020

Meanwhile, video consumption is at an all-time high. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. The good news is that your audience is out there.

Youtube 134

Youtube SEO Video Marketing Keywords 134

DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

ClickZ

SEPTEMBER 8, 2020

But as computer vision is developed and refined, it is increasingly being used in retail marketing to understand consumer needs and streamline the purchase process through channels such as shoppable video. AI enables deep and ongoing evaluation of visual content to help brands and retailers refine and optimize their video strategies.

Marketing AI 110

Marketing AI Video Marketing Curation Tagging 110

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. So before you even begin, growing your YouTube channel means facing up against countless hours of video shared by millions of creators—many of whom have much bigger marketing budgets than you.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Smartyads

JUNE 22, 2023

Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 Many businesses use programmatic video advertising to drive their income. billion in 2023 before climbing to $229.8 billion by 2027. You should know about.

Tagging 52

Tagging Optimization Advertising Agencies Advertisements 52

Choozle

DECEMBER 3, 2019

HM: Now that we’ve got the important stuff out of the way, let’s talk ad tags–what are they exactly? HP: An ad tag is a snippet of code that is inserted into the source code of a publisher’s web page via an ad server. When the web page loads, the ad tag tells the browser where and how to display the ad to a website visitor.

Tagging 56

Tagging Paid Search Agency Ads Ad Exchange 56

Martech

JANUARY 4, 2022

Context uses AI to classify images and video seen across digital channels, including social media and CTV. The CTV landscape especially continues to grow , offering many more ad opportunities for marketers on streaming services and ad-supported video on demand (AVOD). Read next: 2022 Predictions: CTV and cross-channel advertising.

Paid Search Agency 110

Paid Search Agency Classified Ads Video Marketing Ads 110

Sprout Social

SEPTEMBER 16, 2022

Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube. In this article, we’ll show you how to post a YouTube video on both desktop and mobile. We’ll cover: How to post a YouTube video. How to Upload a YouTube video on desktop. How to post a YouTube video.

Youtube 106

Youtube Video Marketing Mobile Marketing Social Media 106

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Search Engine Journal

MAY 6, 2022

Google announced that it is deprecating several image and video sitemap tags and attributes. The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.

Google 88

Google Video Marketing Tagging SEO 88

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Parse.ly

MARCH 11, 2020

You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Use the section and tag filters to narrow down to relevant results. You can compare these categories of content on a section or tag Benchmarks page. Different topics (e.g.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

Buffer

JUNE 21, 2022

Back in February, we launched TikTok Reminders , a mobile-only feature to plan videos ahead of time. We should add an integration to publish videos directly to TikTok (if possible). You won’t need to manage any reminders; Buffer will automatically publish your scheduled videos on your behalf.

Video Marketing 99

Video Marketing Custom Publishing Planning Mobile Marketing 99

Martech Advisor

JANUARY 29, 2020

Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success. Above the title of the video. In the video description box.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Oktopost

MARCH 11, 2020

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before.

Youtube 114

Youtube Video Marketing Marketing & Strategy Marketing Strategy 114

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. It allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro. Flip through or download these slides to see outreach templates and ideas for prospecting with video.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech

APRIL 10, 2024

Enhanced tagging. It will appear in the creator’s product list, store tab and video description – with YouTube promising more areas of discovery coming soon. No shopping video is needed. It is designed to help Shopping creators plan shoppable videos more efficiently. They are: Shopping Collections. Fourthwall.

Youtube 87

Youtube Features Merchandising Sample 87

Biznology

AUGUST 2, 2019

Short videos about technology are great for sales and marketing. The longer it takes to produce the video, the more it’s likely to be thrown off course by new brainstorms. Don’t host your own video. Here are 10 Reasons Why You Should Never Host Your Own Videos. Work with a temporary narration. Think about re-use.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ConvertKit

JUNE 24, 2020

How YouTube's algorithm ranks videos. As the founder of online business community seanwes , Sean has shared over 500 YouTube videos , covering topics ranging from starting a business to making a living from your passion. According to YouTube, creators upload over 400 hours of new video content every minute. Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. He wanted to increase video ad revenue by taking full control of Jagran’s video ad serving infrastructure. . Taking control of video ad inventory.

Paid Search Agency 105

Paid Search Agency Video Marketing Ads Service 105

Scoop.it

JUNE 10, 2021

As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across. There are different ways by which brands are seeking to explore the potential of video. Need for Video.

Curation 77

Curation Video Marketing Content Advertising Mediums 77