Zoominfo

MARCH 24, 2021

That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries. It’s hard to put a price tag on that. Think about partnering with a market intelligence provider — they’ll analyze your database and identify any data issues. Assess and improve data collection methods.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Biznology

MAY 30, 2018

If you have content, you tag it. If you have web content, you tag it in your content management system. You never get a bill for content tagging–people who already work at your place spend a few minutes doing it every day. So why would I need to automate content tagging? Your authors do it every day. Good luck.

Tagging 149

Tagging Automation Case Studies Content 149

Zoominfo

SEPTEMBER 10, 2020

Meanwhile, supermarkets and wholesale clubs made pioneering moves to entice customers to return, making discounts contingent on people swiping a card or keychain tag to get the savings. Four decades ago, loyalty was black and white: Reward the best customers who buy from a company often.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Optimizing your website’s meta tags, headings, and content with relevant keywords is crucial for search engine visibility.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Biznology

AUGUST 2, 2019

This comes up sometimes with companies launching their first B2B marketing videos, because it’s so easy to upload an mp4 file and put an HTML5 <video> tag around it. Include links to relevant segments in your blogs and white papers. Here are 10 Reasons Why You Should Never Host Your Own Videos. Think about re-use.

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Martech

DECEMBER 17, 2021

Wrike said it is also adding more machine-driven actions like automated @ mention suggestions and assignment tagging in order to reduce human error. If there’s a theme to this release, it’s all about the machines. The platform also improved its native search to server better, more relevant results based on the queries. Why we care.

Marketing AI 105

Marketing AI Digital Asset Management Budget Programs Work Management 105

KoMarketing Associates

MAY 22, 2018

With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Within GTM, there is an option to set up a trigger called “Scroll Depth”, where an Analytics Event Tag will fire whenever a user scrolls to a certain part of the site. Scroll Depth Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). The content should be structured in a manner that is easy to read and digest. Can be instantly accessed.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Oktopost

JUNE 16, 2020

” The bartender says …”Cuz your ALT tag is showing.” White paper. A stock photo walks into a bar, and the patrons start pointing and giggling. She looks at the bartender and says, “Why’s everyone staring?” ” What’s a B2B marketers favorite zoo animal? The Inbound Lynx.

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). This means implement the “rel=canonical” tag. Adding a meta no index tag to a page serves a similar function.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Full Circle Insights

SEPTEMBER 22, 2022

Depending on the product price tag, most buying groups in a B2B scenario comprise at least three and often as many as 23 people , which is driving the popularity the account-based marketing (ABM) strategy. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Walker Sands

DECEMBER 1, 2023

That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. According to Google: “When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.” Select “Settings.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Zoominfo

APRIL 10, 2018

We see it all the time—companies post a blog, white paper, or eBook with the title or the entire first paragraph as the post text. For your next posts, try using a statistic, a quote from the article, or a catchy tag line. You create high-quality content and use social media to distribute it to the appropriate audiences.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Webbiquity

MARCH 16, 2017

Every page should have just one h1 tag. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. For example, policy pages can often be combined into one page. 3. Limit H1s to one per page.

Design 234

Design SEO Tips Lead Scoring 234

Launch Marketing

OCTOBER 18, 2023

Title Tag: This should include your keyword and a shortened title of your page. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. This can be a negative signal to Google or other search engines that you are trying too hard.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

The Point

SEPTEMBER 23, 2015

Dump standard widgets like “Tags” and “Categories” and instead use precious sidebar real estate for content that actually drives engagement and sales leads. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” As in: “Excerpted from the white paper: “[Insert Title Here]”.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Content4Demand

SEPTEMBER 28, 2022

True, when you outsource, the agency is the one rolling up its sleeves to perform the research, the writing and the design—certainly the bulk of the work when it comes to a meaty white paper or an intricate interactive E-book. But the strategy remains firmly in your hands. Marketing isn’t a cost, it’s an investment. More Perspective.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 92

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. Use header tags (H1, H2, H3, H4) that include keywords.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Kaon

SEPTEMBER 18, 2015

Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets. Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Stevens & Tate

AUGUST 29, 2022

These keywords should be used naturally in your titles, headers, body content, anchor text, alt image tags, HTML tags, meta tags and title tags. You’ll need to do keyword research to identify unique keywords relevant to each page.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

Kaon

SEPTEMBER 25, 2015

Marketing should be nurturing based on what the contacts have done before, i.e. downloaded white papers, visited a specific page of your site. Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Launch Marketing

JANUARY 26, 2022

Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper. It’s also common to use something such as Google Tag Manager to implement this code. content downloads, webinar registrations, product purchases, etc.)

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Accompany the video with a related white paper as CTA.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

NuSpark Consulting

OCTOBER 31, 2010

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. A better question to ask might be, “Am I using white papers correctly?”

Paper 100

Paper Lead Generation Generation Leads 100

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Create an accurate title tag that includes primary keyword (<70 characters long). Keyword optimize ALT tags and image file names. The truth is, even the best content still needs to be marketed and promoted.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. In terms of the design of the case study, think about the utilization of white space, adding colorful images throughout the copy, and bold subheaders to break up the key points.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Jonathan Kantor.

Paper 100

Paper Class Conference Planning 100

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Was there a “quick win” that might not involve more significant time or investment? There is very little low hanging fruit in the SEO landscape.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. Tags: marketing measurement demand generation marketing automation marketo. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line.

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” The White Paper Pundit Blog.

Paper 100

Paper Marketo Social Media Tagging 100

The Point

JUNE 24, 2010

So you just launched a new white paper. For example, at right is a landing page we created for a new white paper published by a client, Navicure. A basic tweet in support of the white paper would read: New white paper: how to choose the right medical claims clearinghouse – [URL]. Try factoids.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

SmartBug Media

NOVEMBER 3, 2020

As a marketer, you can pre-populate the links you create with multiple UTM_xyz tags to help you track: Source. For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!).

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Contently

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. In some cases, it is appropriate to copy and paste a post from a different account. When you do, make sure you clearly attribute the original creator.

Ethics 121

Ethics Social Media Trends Copyright 121